B2C SEO Services

Despite making an appealing and robust website presence, you aren’t getting the desired traffic, leads and sales? Struggling to rank higher on SERPs where your competitors are standing tall, and you are losing business to them?

You should know that about three-fourths of people never move past the first page in the organic result. If you are not making your presence there for relevant keywords and searches, your business isn’t making any growth and expected revenue generation.

Worry not – You are not alone in this. The solution to your worries is – Adaptive, creative, consistent, and strategic digital marketing plan. This is where B2C SEO services become important for you to evolve your brand image, bring qualified traffic and convert leads into paying customers. Get in contact with an SEO agency for B2C today!

• B2C SEO helps to assess and collect information on the competition, market trends, consumer behavior, and what your potential consumers are searching for on search engines.
• It helps to understand, study and compile keywords with in-depth research on search queries that will help to gain higher SERP ranking as well as increase inbound traffic.
• Right from structuring the website’s technical elements to creating valuable on-site and off-page content, and building high-quality backlinks, SEO ensures that you follow best practices to drive brand exposure and growth, and increase sales.
• Without proper site optimization and effective online marketing tactics, you will struggle to get your message across the digital platforms, which will render you lagging behind the competitors that are implementing a B2C SEO strategy.

Investing in the right B2C SEO strategy is critical to reaching consumers through organic search.

Innovative, data-driven B2C SEO services from SEO Experts – Consult us now to get a detailed quotation!

For any business to make its presence felt, stay ahead of competitors, and increase sales, it has to understand how its targeted consumers buying journey and process:

• Any B2C transaction starts with the consumer searching for a product or service they are interested in availing.
• Through the search results, they look at what could be the most relevant and good one to solve their need and move on to the business’s website to get more information before buying.
• If they are satisfied, they will complete the sale and transaction; else they will return back to the organic results and find another business to lead to the buying stage.

Knowing and understanding how their target consumers are behaving online, what they are searching for, and what information they find meaningful – A B2C SEO strategy has to follow the below-appended process to gain success:

• Find and use search-intent keywords that potential customers use in their organic searches. Use these keywords across different content verticals to improve your chances of ranking better in search results.
• Work on your site’s technical SEO and on-page SEO to keep your site aligned with search engine guidelines.
• Create content in various forms that consumers find engaging and appealing, valuable to solve their issues. Use keywords wisely in all content creation.
• Post, publish and gain high-authority links from trustworthy sources that helps to increase ranking.
• Work on SEO campaigns specific to target places and platforms where your potential customers are.
• Employ all SEO tactics with a creative and updated approach to get maximum results, integrating best-rated SEO tools for B2C.

The key difference between B2B SEO and B2C SEO can be defined in the marketing approach – For the former, it is more about a rationality-driven approach, while for the latter it is more about an emotional process to drive purchase decisions.

Some major differences between these two are mentioned below:

Sale Cycle

The sales cycle for B2B is longer, as the buyers tend to review and consider each and every aspect thoroughly. However, in B2C, the sales cycle is shorter, as the buyers are usually buying low-quantity products, and this tends to make the purchase decision faster.

Buying Procedure

B2B purchase is done in bulk quantities and at a higher price tag, while B2C purchase is done in smaller quantities and at lower prices. Thereby, the SEO approach has to be different considering the customer journey and process.

Buying Stakeholders

For B2B sales, the purchase decision is made by many people, while for B2C sales, there is usually an individual. Thereby, the SEO process has to be different, considering all the aspects, such as site, content, and outreach, to effectively communicate and persuade the buyer the right way.

Information

You need to use specific language, tone, and information display process considering whether you are selling to businesses or consumers. For B2B SEO, incorporate professional and technical language, while for B2C SEO, the language has to be more conversational.

We are considered one of the Best SEO Agencies B2C, where experts at eSearch Logix work with a clear and data-driven approach, with complete know-how of what needs to be done and how. We prepare a comprehensive blueprint of the SEO strategy before execution with a clear action plan at hand corresponding to the result objectives.

Site Audit

Is your site developed and updated as per Search Engine guidelines? Are you struggling to rank higher even after putting in a lot of effort? A complete website audit helps to scout what issues are plaguing your site’s overall health, on the technical as well as off-site level.

Competitor Research

Is your competitor ranking high for a certain keyword that you are not able to gain? Are they constantly gaining high traffic and conversion? What is the approach they undertake? We look into what your competitors are doing right, and what gap you can fill to deliver a better solution to users and search engines better than them.

Keyword Research & Optimization

The most important part of any SEO process and campaign is keyword research. There is no benefit in targeting a keyword that doesn’t bring traffic or that isn’t searched by the target user base. Our keyword research strategy is all based on user intent and we keep updating and evolving with that to find the most relevant keywords, including long-tail, medium, and short-tail keywords.

On-Site SEO

On-Site SEO is a lot of things, and with us, you can rest assured that you won’t have to worry about this. Right from title tag and meta description optimization to robots/ txt optimization, sitemap creation, page load speed optimization, and all other technical aspects of the site, we take care of your on-site SEO.

Content Marketing

To spread your word, to get your message across digital platforms, to connect with audiences, and to build links – the most important aspect is the content – content that is displayed on your site, as well as what you write, publish and post on third-party platforms.

Our content marketing approach includes:

• Informational Content– The first and foremost thing is to give the detailed and right information to the user’s queries through the content.
• Transactional Content – When users have made a buying decision and are searching for the right platform to make the purchase, your content and your landing page information have to be persuasive to convert them from visitors to buyers.
• Commercial – This type of content strategy is followed for users who are looking to go deep into product or service review, and exploration before making the purchase decision.
• Multiple-Form Content Process – Not a single type, but to leverage the online marketing mechanism, you need to leverage different content forms to enhance your brand exposure and outreach process. Right from webpage content that talks about the page in a clear message, to creating long-form content, blogs, articles, press releases, short-form, content and more, we create content to drive maximum growth.

Link-Building

No SEO process is complete without link building. The better and more high-authority links you are able to generate through your content, the better your chances of securing a higher rank in SERPs. Link-building is the most important and key approach to your Off-Page SEO campaign.

• Internal Linking – It is a needful strategy as it helps to create a page hierarchy, allowing the search engines and users to understand the website structure, and navigate easily. It also helps to improve the visibility of the site’s low-performing webpages.
• Backlink Generation – Backlinks are critical to winning over search algorithms used by search engines. Our focus is on publishing content regularly on top-billed sources that are relevant to your industry and where your target consumers visit, earning backlinks that boost the site’s SERP rankings.

Local Optimization

In today’s times, many B2C companies target a specific location and people from a defined area to sell their products and services. We adopt a particular strategy for these businesses, implementing Google My Business profile optimization, local citations, and more needful tactics that help you rank higher for locally searched keywords and bring in more inbound traffic, queries, and improved sales and conversion.

SEO Result Measurement and Tracking

Putting in effort without knowing what it is delivering is something that you shouldn’t do. Our objective-specific, clear, timely SEO measurement and tracking process help to delve deep into what result we are getting, and what needs to change, removed, and added for the next B2C SEO strategy cycle. We make use of precise methodologies and tools like Google Analytics.

User-Experience Focused SEO Process

When your users are satisfied and the search engines find every element of your site and SEO relevant and helpful, then it boosts your ranking and traffic conversion. This is where our SEO process, at each phase and step, takes into consideration how to improve the overall user experience:

• Not just text, but our content creation also includes images, videos, and infographics to appeal to the user base more effectively.
• We make use of heading tags, including H1, H2, H3, and more, to make the content display more search-engine and user-friendly.
• The layout, display, sitemap, and all the aspects are executed after thoughtful planning and research.

We aren’t limited to what we have mentioned above. Utilizing different methodologies, campaign creation and tactics makes up our process until we are satisfied with the results. We always target upping the game, and gaining better results than yesterday and before.

B2C SEO has to be crafted keeping in mind the business process as these companies focus on selling services and products to consumers online. Our approach is formulated to deliver the best results considering how the B2C sector works.

Customized SEO Plans

Whether you are an ecommerce platform, a local service provider, or a business that sells its products or services globally, we plan out the entire SEO strategy focusing on the business objective.

Actionable Plans to Drive Results

We don’t just say or use jargons and methods that only look good on the surface level. We dig down deep, integrate methods and approaches that really work, and drive results that speak volumes.

Client-Centric Approach

We keep our clients in the loop, right from the initial discussion to suggesting them the best B2C SEO plan as per their goals, along with keeping them up-to-date with complete and timely reporting on the SEO campaigns. We let them decide on the level of involvement they want to have, with a transparent, honest, and 24/7 communication process.

More than Basic SEO

Our optimization isn’t limited to getting your site ready and publishing and spreading content and building links. But our SEO strategy revolves around how to get the results that you and we seek, and what more could be done to improve the digital marketing approach. We implement a cohesive approach that binds all the needful factors and approaches to drive and sustain results.

Improved Customer Experience

Only the ranking doesn’t matter for an SEO campaign until you are able to generate increased conversion and revenue. And this is obtained when you are able to provide a better customer experience and turn visitors into paying customers. Right from the website structure and design, and SEO integration to the customer outreach process, message delivery, and more, everything is done customer-focused.

Business-Centric SEO Plan & Approach

Whether you want us to enhance your local business or want to target a global customer base, each and every step of our SEO plan is designed and executed pertaining to your business, potential customer persona, and objectives.

We let our work speak – We use agile methodologies and approaches that are most suitable and best to take your business forward!

Get a complete quote on B2C SEO Services – Talk with us to let us suggest what SEO service will work best for you