Whether you want us to drive your link-building approach with quality content that gets published on high-authoritative sites, or you want improved conversion rate optimization, we deliver quality and excellence. We also provide complete proofreading services to check your document meticulously for any grammar, typographical, format, and style errors and rectify that.
Our content writing and marketing services are devised to drive actionable results. No SEO process can be complete without a strategic content writing approach. These two are interconnected disciplines with the same objective – To provide value to users’ informational needs, and boost web pages’ credibility to appear in relevant search results.
Without content writing and marketing, for your website and off-page campaigns, it is like a house without a framework. Your digital presence won’t have any derivatives if there is no information and no value for online visitors. Whether you want to boost your website’s online presence, appear higher in Search Engine Result Pages (SERPs), bring inbound traffic, and drive conversions, your SEO and content have to go hand-in-hand.
You aren’t gaining any results if your website visitors aren’t turning into conversions. This is where the combination of content writing and SEO comes into play, to convert your site visitors into paying customers.
And no SEO or digital growth can be achieved without strategic and proper content writing. More than 75% of visitors read online content when checking about a brand’s service, products, and more info, to make an informed decision. In fact, quality content creation for SEO increases conversion and Return on Investment (ROI) by over 10X. That is why content writing becomes extremely important, because of many reasons:
More quality content, more value for your visitors. With content writing, you not only give value to readers, but also enhance consumer engagement, and improve your ranking signal, you can execute link building and more activities that enhance your site’s and page’s capability to increase SERP ranking.
With quality and valuable content writing you are denoting to your users and visitors that you are knowledgeable in your field and have high expertise in your niche. A content marketing team or the firm knows how to put in the research and in-depth analysis to create content that is authoritative, unique, and engaging.
The more you spread your word online, through different sources and platforms, the better the chances are of your brand to gaining visibility and awareness. A comprehensive content writing strategy goes a long way in creating brand recognition and reaching the target audience.
Any content that is SEO-optimized has more than 5 times the chance to generate high-end leads. And backing up your outreach process with content strategies including email marketing, so, you turn these leads into potential prospects. Subsequently, your conversion rate chances also improve.
The more content you write and spread, the more your reach is online across platforms where your target customers are engaged. This way, you are able to find new prospects, and execute a tactic to convert those into customers. You also are able to retain the old ones by delivering value to them.
Today, the consumers are smart. They dig deep, assess, and look at what value you are providing them. By delivering quality content throughout you are ensuring that you are understanding them, and their needs and addressing their challenges, which makes them your long-term consumers, which in turn earns you long-term revenue.
If someone says that keywords are the only thing that you need to focus on when creating content, don’t get fooled by that. Search engines no longer work this way.
In fact, search engines’ only focus is to find, index, and rank content that provides a solution to what the searcher is looking for, and what would solve their queries. Their ‘Search Intent’ has become the most important aspect. And this is what quality content should focus on.
Fortunately, we at eSearch Logix keep up to date with what is happening around the digital sphere and create and deliver content that is crafted to give solutions to users, and the search result ranking takes care of itself afterward, all the time.
Right from finding, assessing, and exploring the keywords to creating content, the end-user is the one who is at the back of our writer’s mind. Each piece of content is formulated to provide them with quality, unique and rich content that has the information they won’t find anywhere else, and which satisfies them to the full.
We conduct comprehensive research, and use tools (not just the standard but more agile methods as well to get to know the searcher’s intent and journey) to compile our keyword list that we have to target, all wrapped within a high-quality, informational content creation that speaks volumes.
Our content creation blueprint includes:
If you are still embarking on the age-old phenomenon of writing content, optimizing it with keywords, publishing, and hoping for ranking to push up, then you need to beware. Google doesn’t work that way. It is very critical about the content that you create and how it presents the brand value to the forefront.
Here comes Google E-A-T: It simply means Google trusts and values websites that demonstrate – Expertise, Authority, and Trustworthiness (E-A-T).
Google E-A-T is a blend of:
Although Google E-A-T has been around for many years, it has become more impactful and a key factor for Google to decide on the value and the user experience of the content in recent years.
We follow and adopt all the vitals of the Google E-A-T to ensure we stay on top of this for our content writing and content marketing purpose:
Google’s ‘Helpful Content Update’ is an algorithm update by Google that rewards and pushes the content up the ranking ladder that delivers high user satisfaction.
It works by assessing or evaluating the content site-wide, and it can hurt your website if the majority of the content present on the website is deemed ‘unhelpful’.
In essence, Google has iterated that they are focusing on ‘People-First’ content, meaning that the content should be written for people, provide a solution to them, and isn’t just about keyword targeting and ranking.
We adopt a comprehensive approach for creating content that corresponds to the ‘Helpful Content’ update of Google:
A content writing and marketing strategy is fundamental that captures customer persona, creates a brand reflection and voice and, helps develop a robust bond with the readers – An aspect on which eSearch Logix thrives.
A well-defined content marketing approach allows to:
Successful content writing and marketing aren’t something that can be achieved overnight. Data-driven keyword research, well-laid-out formulation, thorough research and planning, and an informative outlook are critical to getting your readers well-satisfied and taking action afterward.
The greater value your content provides, the better the visitor and the reader are retained on the website page. When they are finding value in your written piece they are compelled to sign-up for blogs, and visit your website more often, which results in brand strengthening and fostering relationships.
Having a profound strategy ensures that you know what topics you have to focus on, identify what content your target audience is more interested in, able to solve their queries and questions. Thus you are able to map out a strategy that takes less to develop and is highly effective.
Brand awareness and loyalty are one of the biggest factors defining your digital presence success. A calculative and creative approach for website content creation works wonders to denote your market and industry expertise, build a community presence, and target potential customers precisely.
With a well-formulated strategy, the bloggers and writers are clear about what they have to focus on, what type of content they need to create, who they have to target, and what research they have to invest their time and efforts in.
While the focus is on the end-user and reader, there is no denying the fact that you want your content to stay in the good books of Google and other search engines. A cohesive content strategy allows you to stay away from issues like copyright infringement, over-optimization, keyword stuffing, link spamming, and as such.
We adopt a streamlined, professional, research-backed, and data-driven process to write content that drives value and results.
SEO content writing service means content writing and marketing process which helps a website to rank higher on SERPs. The content writing is done taking into account keyword utilization, and specific to the guidelines of Google and other search engines.
We provide complete content writing services, including on-page – content that is posted on your website, along with off-page – promotional content posted on other sites and platforms, including blogs, articles, press releases, scripts, infographics, ad copies, product descriptions, and much more.
This depends on what your precise requirements are and who can fulfill that. The team of content writers and marketers at eSearch Logix is able to provide you with comprehensive, up-to-date, trendy, optimized, quality, unique, and compelling content writing service that includes SEO content writing, website content creation, and more. Our focus is on ‘people-first’ content, meaning content that provides value to the users, enhances engagement, and thus is valuable in front of the search engines as well. This ensures better engagement, improved search result ranking, and increased conversion rate optimization.
This is done after a thorough site audit, brand analysis, and understanding of the brand requirement and goals. This is then followed by keyword research which is search-intent based, and formulation of content that is user-focused while also optimized for SEO, and in accordance with the Google guideline.
As long as you are working with a quality, reliable, experienced content writing service agency that has skilled writers who devote their time to research, and create content that is fresh and unique, rich in information and context, and drafted to solve people’s queries, you will gain potential benefits. With quality content, you stand to gain high search result rankings, increased inbound traffic, and improved conversion and ROI for your website.
Yes, we can provide you with bulk content as well. You just have to state your requirement, and your content marketing purpose, based on which we will create the blueprint and provide you with key suggestions to make ensure you get the best results.
A fundamental and core content writing strategy is based on – originality, relevancy, and engagement.
Our step-by-step process for content writing includes:
That depends on what type of content you want, for what industry, and in what frequency. It also depends on whether you want the content writing service as a standalone or as a part of our SEO service plan. You can check or consult us for content writing plans, or discuss to get a custom-tailored plan created specifically to your precise requirements.
eSearch Logix Technologies Pvt. Ltd.
Address (Delhi/NCR): 1st Floor, H-161, Sector 63,
Noida, Uttar Pradesh, India
SALES (INDIA): +91-836-8198-238
SALES (INT.): +1-(702)-909-2783
HR DEPTT.: +91-977-388-3610
