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How to Create a Digital Marketing Plan and Implement It?
Digital marketing has now emerged as a cornerstone in the success of any business entity. A small businessman or a corporate giant can determine growth, visibility, and customer engagement through…
Hub and Spoke Content Model: Basics, Benefits, and Process
Gone are the days of content marketing, which was merely the publication of blog posts or occasional updates on one’s activity. Now, in today’s digitally competitive landscape, businesses must develop…
Best Email Marketing Platforms You Should Be Using
Email marketing is one of the most powerful tools in a business’s digital marketing strategy. It’s a direct way to communicate with your audience, nurture relationships, promote products or services,…
SEO and UX: Correlation and How They Benefit Each other?
In today’s competitive digital landscape, SEO (search engine optimization) and UX (user experience) are not just aligned but are beneficial to one another. Businesses that do this will likely attract,…
Is SEO Dead? Understand How Search is Changing
In the dynamic world of digital marketing, SEO, or search engine optimization, has long been part of the bedrock of digital visibility and success. New technologies, however, keep emerging; user…
Podcast SEO: Benefits and Strategies
Podcasts are fast becoming one of the most popular forms of content consumption. With millions of active podcasts available globally, it’s no wonder that businesses, creators, and marketers are looking…
15+ Proven Customer Retention Strategies
Still, in 2024 brands are between the horns of a dilemma-to retain or to acquire. New customer acquisition has become problematic and costly; at the same time, retention is not…
A-Z Guide for Win-Win PPC Advertising Strategies
A Pay-Per-Click, or PPC campaign, has emerged as an effective medium through which businesses of all sizes can promptly and efficiently reach their targeted audience in today’s fast-paced world of…