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Email marketing is one of the most powerful tools in a business’s digital marketing strategy. It’s a direct way to communicate with your audience, nurture relationships, promote products or services, and drive conversions. However, choosing the right email marketing platform can be overwhelming, given the myriad of options available. In this blog, we will explore…
In the dynamic world of digital marketing, SEO, or search engine optimization, has long been part of the bedrock of digital visibility and success. New technologies, however, keep emerging; user behavior keeps on changing; and the logic behind search engine algorithms changes continually. And the question goes: Is SEO dead? The short answer: No; SEO…
Podcasts are fast becoming one of the most popular forms of content consumption. With millions of active podcasts available globally, it’s no wonder that businesses, creators, and marketers are looking for ways to maximize their podcast’s reach. But simply publishing a podcast episode is not enough. To ensure that your podcast is discovered, consumed, and…
Still, in 2024 brands are between the horns of a dilemma-to retain or to acquire. New customer acquisition has become problematic and costly; at the same time, retention is not any less important than acquisition for achieving business success. According to Harvard Business School, customer retention rates that go up by only 5% will yield…
A Pay-Per-Click, or PPC campaign, has emerged as an effective medium through which businesses of all sizes can promptly and efficiently reach their targeted audience in today’s fast-paced world of digital advertising. However, just setting up ads and waiting for the clicks is certainly not enough to run a good PPC campaign. It requires strategic…
Establishing digital marketing campaigns and running them to reach your goals isn’t enough to stand a chance of success. You need to track and measure the results to determine your progress in the competition. This is where Key Performance Indications (KPIs) and Metrics play a major role. Digital marketing KPIs and metrics provide valuable insights…
Managing multiple social media at once is overwhelming. Using a calendar for social media can be your secret ingredient in streamlining efforts, raising your social media influence, and helping you know what to do at exactly the right time. Here is how it helps one outline strategy, schedule, and monitor performance. That is, by planning…
Content marketing remains to be part of most marketing strategies, and for a good reason. Be it a small local business or a global corporation, effective content is your ticket to digital success. As the digital world changes, so must your approach at content marketing. The companies that will prosper are the ones who adapt…
Today, effective B2B marketing is that kind of impetus needed to sustain growth in a business over the long term. Crafting a successful B2B marketing strategy is never a piece of cake, though: It requires intimate knowledge of the target audience, a tight focus on how leads are generated, and continuous improvement. The following provide…
The game has changed in marketing. And now, the customer holds the reins of their relationships with brands and not vice versa. For the most part, this is due to technology and a new batch of channels. Consumers now have more choices than ever for how, when, and where they interact with the brands they…