The first impression does matter!
And it does more in the online space when you have only a few seconds to showcase your brand’s true appeal.
Even if you have truly great products and services, if your website isn’t able to create that vibe with a design experience that is smooth and interactive, they aren’t going to stay there.
A truly reflective UI (User Interface) and UX (User Experience) design can help showcase your brand’s true value and provide an optimum experience to visitors.
UI AND UX DESIGN SERVICES THAT CREATE EMOTIONAL CONNECTION
At eSearchLogix, we are a team of creative designers that will help you command excellence over how your web product interacts with your site visitors. An ineffective user experience or a complex digital model can be a big hindrance to your business potential.
We are here to solve that dilemma by creating attractive, engaging, and seamless design experiences. Web pages, applications, mobile apps, brand assets, style guides, and more, we deliver pleasing UI/UX service results that your users will love to interact with.
Create striking brand experiences – Consult for UI/UX services!
UI and UX in web development refer to the overall layout, feel, and functional efficiency of the web application. It defines the overall experience of a user navigating through a website. These are critical user interface elements related to the visual and usability of a website.
UI and UX are two critical features of web design and development. This help to make a website more user-friendly. UI is all about the look and feel, while UX is all about the usability of the website. The various components of UI and UX in web design and development include page layout, button design and placement, font size, menu layout, navigation, background, forms, scroll feature, load speed, and much more.
Will you love to scroll through a website that has a cluttered and complex design and feel, or would you find a fast-loading site with seamless visuals and functionality more engaging?
Of course, you will go with the latter one.
This is the power of UI and UX in web design.
Combining these two will ensure a consistent and smooth experience for the user, which is extremely important to stay in the good books of website visitors.
The User Interface (UI) aspect deals with how users are interacting with the website elements. It includes visual elements and defines the point of interaction between the website and the users, with the objective to make communication easy, fast, and efficient. UI mainly focuses on typography, icons, color palette, buttons, and such facets.
Elements of Well-Defined UI
While UI is about the interaction between visitors and a website, User Experience (UX) deals with how the site visitors are able to use the website functions. This is critical as good UX means people move around and find what they are looking for quickly. It isn’t just about the visual appeal but the overall feel and experience of using the website. It focuses to create a website design structure that is highly functional, reliable, and usable.
Elements of Well-Structured UX
You might be wondering which one of these two is more important for your site. In actuality, both are equally crucial as both of these complement each other.
So, now you must have gotten our point – These two go hand in hand. And in order to deliver a completely satisfactory user experience, both are extremely important and equally decisive.
In today’s competitive market, having a website that scores above par in both aspects is a must. To craft a compelling and user-friendly website, you need to implement both UI and UX with thorough research and strategic planning.
A website’s success can be defined by not just how appealing it is to attract people but provide an enhanced experience that makes them stay. This is where UI and UX both go concurrently to provide complete user satisfaction.
UI process focuses on:
And, UX process focuses on:
The objective is to create a fully functional design with engaging aesthetics.
In the product design and development process, usually, UX design is the first step, followed by UI. The UX stage helps to map out and create the essential elements of the particular product’s user experience, while the UI stage helps to add interactive elements and visuals to that prototype.
For an optimum result, both have to be factored in together, through each phase of the design cycle.
Our experience and knowledge of usability, accessibility, and compatibility enable us to create intuitive and user-friendly UI and UX for websites. We employ the best tools and techniques to create a seamless experience for the end user.
Our mobile app UI and UX design process includes creating finger-friendly tap-targets, allowing for higher flexibility, whilst minimizing the need for typing. We create a design experience that makes the app unique with users having better control.
We create innovative frameworks that allow ease of interaction of site applications across different devices. Our creative solutions are aimed at providing smooth responses to user inputs, helping them to decide on the next process easily.
For an online shopper, fast access to the product, ease of navigation, and convenient access to cart addition and payment process are critically important. Full attention to minute details is extremely important for ecommerce sites to provide a pleasant experience to shoppers in this highly competitive landscape. This is where we stand out ahead of the rest.
With most people accessing the internet through their mobile devices, single-page applications are becoming more prevalent. These are incredibly effective to provide a better user experience. We advanced frameworks and methodologies that enhance the overall user experience for the page/site visitors.
Progressive web apps are platform-specific applications. Our UI/UX design implementation helps you get a great product that is more streamlined, and fast-loading as compared to native apps and feels smooth and reliable to improve user engagement.
PRODUCT DESIGN LIFE CYCLE
The product design life cycle (PDLC) is all about taking the user’s needs into account and ensuring the entire design team is aligned with the stated goals. It involves these stages:
DOUBLE DIAMOND MODEL
Double Diamond is a design model that includes innovation and constant processes. It includes the following phases:
Design Thinking means putting people at the center of the design process, and building solutions related to the problems they are facing. It involves both problem-solving and creativity approaches. It includes the following processes:
Many people mistake UX design as a part of the front-end development of a website. However, these two are different in terms of process execution.
This process is involved ensuring a positive experience for the site users. It includes designing and developing wireframes, mock-ups, sitemaps, storyboards, and as such. UX process means defining the organizational structure of the site equipped with essential interactive modules.
Irrespective of your industry, or business model, we work to transform any complex segmented information into a simple presentation, while also converting intricate text into graphical formats that are eye-catching.
In order to build an effective user interface and experience, it is critical that we map into your target user personas, and assess their customer journey so as to know which pain points to counter.
Our design process is completely human-centered, meaning we create solutions that address real-world problems while allowing the users to navigate easily and fast.
Our prototype creation isn’t just about how we find the product useful. We test that with real users, and gather their feedback so as to create a more robust and effective solution.
We identify the major pain points, assess the goals to be achieved, prepare use cases, create paper wireframes, do competitor analysis, develop UI/UX style guide, gather system specs and assets, learn the end users, and then sit down to create the UI/UX design.
A UI/UX design should neither be too generic, not be too complex, it shouldn’t be too awkward and not suspicious also. Inputs from engagement managers, business analysts, core developers, and more helps in crafting a consistent UI/UX design finish.
From wireframing to prototyping, user testing, design collaboration, and more, there are several top-notch tools that make the work of UI, and UX designers effective and refined.
While creative instinct, data analysis, and technical excellence are something that our designers are well-versed in, they make use of the best tools and technologies that take with work process a level above.
Here, we list down some key tools for UI and UX design:
Out of these, we pick the most suitable, depending on the particular project’s requirements.
We Deliver Interactive Interface and Experience Results
With our digital marketing experience of 10+ years, we have a clear vision of UI/UX design
Talented and experienced designers, but who work with a flexible and agile approach
Strong expertise in any business type, application, or site design requirements
We create designs that are intuitive, with key sections having a distinctive visibility
Use of up-to-date technologies and methodologies
Scalability and reliability are our vision with the end product
User-perspective and use case serves as our guideline to implement the design process
100% assured customer satisfaction, with over 80% proven retention rate
Personal commitment and regular reporting
Less time is taken to create the development-ready design
We are experts in creating designs that challenge the general perception!
Talk to us now to discuss UI/UX design services
eSearch Logix Technologies Pvt. Ltd.
Address (Delhi/NCR): 1st Floor, H-161, Sector 63,
Noida, Uttar Pradesh, India
eSearch Logix LLC
Address: 30 N Gould St STE R
Sheridan, WY 82801, USA
SALES (INDIA): +91-836-8198-238
SALES (INT.): +1-(702)-909-2783
HR DEPTT.: +91-977-388-3610