E-commerce is no more a market segment but is a big industry now. With all the characteristics, features, and propositions definitive for an ecommerce store, the marketing pattern and approach have to be precise that accelerate earnings with an increase in online footfall and conversion.
Your ecommerce store’s growth depends on how easily a prospective buyer is able to find your product and how likely they are to choose you as a seller over your competition. And as over 90% of product purchase search starts with a search engine, you cannot overlook the importance that organic traffic holds for you. With the cut-throat race that ecommerce witnesses nowadays, you cannot achieve your objectives without having your site properly optimized and marketed.
This is where Ecommerce Search Engine Optimization (SEO) becomes extremely critical for you. With our dedicated, custom-tailored, fully managed, and expert ecommerce SEO service you will be able to achieve high ranking in Search Engine Result Pages (SERPs), enhance your brand awareness, attract prospective buyers, and convert those into paying customers.
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As the term suggests, e-commerce SEO is all about optimization techniques that help an online store rank higher on search engine result pages, improve inbound traffic to product pages and the site, convert visitors into customers, with increase sales and revenue. The focus here is not just about ranking the site but ranking the product pages specifically relevant to buyer’s search to improve traffic and sales.
A good ecommerce SEO strategy includes precise SEO technique implementation particular to an online store or shop. The objective of this SEO strategy is to get prospective buyers to find and land on your product pages, as well as become buyers.
The ease of home provides comfort to buyers and this has contributed to the rise of eCommerce platforms in the last few years, resulting in increased competition in this segment. This is where ecommerce SEO becomes a fundamental aspect of the store’s overall success.
There is a certain segment of consumers and potential buyers that can become your paying customers, but all that depends on how you reach out to them and convince them that your product, quality-wise & product-wise, and your service is most beneficial for their needs. You don’t just want visitors but people who can get compelled to buy from your store, after all that is what your business objective is. This is where definitive and crafted ecommerce SEO helps to optimize your online store and reach this segment of people through organic search results when they are searching for products related to what you sell.
You want people who come and buy from the store, not window shoppers. Genuine buyers who want to buy a certain product want to pay, but when your store doesn’t have visibility how would they know that your store exists?
Visually compelling product listing and descriptive details about the product features, use-case, and other information that a buyer wants to know to help them to make the buying decision. Alt text, and all the relevant information that each product page should have, need to be optimized, so you’re your product page ranks for the relative search query.
People will only buy from you when they know about you and easily visits your site. Most people never look past the first page in SERPs whether they are looking for a product to buy or searching for info. So, if you are not ranking well, you are not being visible, which means fewer sales, orders, and revenue.
If you think that being a dedicated SEO strategy it would be costly for you, then you can’t be farther away from the truth. It is cost-effective, and you can leverage its maximum benefits staying within your marketing budget. Just think about the benefits in revenue it will provide you in the long run.
No buyer wants to visit dozens of stores, until and unless they aren’t finding exactly what they want, and when they have enough time. Without ecommerce SEO, you may lag behind the competitors and thus the chances of gaining more inbound traffic from organic results may decrease.
SEO is a strategy that delivers long-term benefits. While it does take time, there is no doubt that with ecommerce SEO your store will gain long-term improvement in ranking, traffic, and sales and increased revenue.
What keyword will you choose for your SEO practice? The obvious answer is – related to what you do and sell. Right keyword strategy becomes all the more critical if you want to make your e-commerce SEO successful.
The main objective or goal is to sell your products fast. You want people to come to your product page when they are looking to buy something related to that use case. This is where you have to target the right keywords. If you are selling ‘leather wallets’, then you know people will most likely search for phrases like ‘leather wallets’, ‘black leather wallets’, ‘custom leather wallets’, leather wallets with more pockets, and so forth.
So, now you know what type of keywords you have to target and what your keyword strategy should be. Product-related keywords, based on search intent, are what you have to incorporate to target your potential customers.
Our ecommerce SEO services are formulated by experts having tons of knowledge in this specific domain who know how to turn your store into an online sale magnet with a compelling and intuitive sales-funnel strategy.
Ecommerce SEO is multi-faceted, and so the services we cover:
Our ecommerce SEO services are formulated by experts having tons of knowledge in this specific domain who know how to turn your store into an online sale magnet with a compelling and intuitive sales-funnel strategy.
Ecommerce SEO is multi-faceted, and so the services we cover:
The first and foremost thing we do is to understand your business functionality, what you sell, whom you sell to, what area and market you target, what background your potential consumers belong to in the majority, what their buyer persona is, and what precise objective you have projected. All this is backed by the creation of an actionable and practical customer SEO strategy, especially for your store.
The keyword is the most important aspect of any ecommerce strategy and this is where your keyword research plays a key role. You have to know what keyword to target, and how, as we have discussed above as well.
When researching the keywords, follow the below factors:
You just don’t have to know what keywords to target, but also have to know where and how to use these. Keywords should be used across the site at different places, including:
What your competitors are doing? How the sites are faring in ranking and product sell that deals in products similar to you? Who their target consumers are? What area are they specifically target? What strategy do they follow for product page optimizations? How do they drive and approach lead to conversion? All this helps to extract insightful information on what is working for them, what you have to do, what gaps you can fill, and much more.
For ecommerce sites, the architecture is one of the most important aspects that ensure that your online store’s SEO health is in a well-being state and that all the aspects of the site structure, navigation, and layout are well-defined. Some key factors for optimizing and enhancing site architecture include:
While with ecommerce store, your main focus would be on product pages, you cannot overlook the importance of your site’s homepage. After all, it is the face of your brand. Thereby, Homepage SEO is a key factor that must include:
Just as you would like to be led to the product sections seamlessly with proper categorization when visiting an offline store, same your site visitors will want from your site. Ensure that you categorize the pages accordingly – in the main category – sub-category – product pages, and so forth specific to your online shop’s product listing.
When there are many products under a specific category, then all have to be sub-categorized under the main category page of that particular product type. SEO implementation for this page is as important as for other pages.
Doing proper SEO for this means you are providing topic relevancy to search engines as well as to visitors. Like the homepage, this page should also be optimized for short-tail keywords. The page URL and meta description should include the targeted keyword. If you are adding images to this page, ensure to follow the right SEO techniques for image optimization.
Your product pages are where the visitors will get to know all about the particular product. It not just acts as the product reference and information page, but also as a landing page to convert visitors into buyers.
What looks is what sells. The first visual impression of your product is crucial. So:
Content is the value that can make you stand apart from your competitors. You not only have to focus on the site and product category and product listing page content but other content as well.
Link-building is done in two ways, and we have expertise in both:
Internal linking is a big strategy for ecommerce SEO which you cannot afford to ignore, as it provides better overall SEO results.
The more you gather backlinks for your site, the better your organic ranking will be. Earning high-quality backlinks from high-domain authority sites is one of our core strategies. We consider the following factors when gaining backlinks:
A big proportion of ecommerce stores sell locally. And therefore, the SEO approach has to be local as well for them. We incorporate and integrate profound local SEO technique implementation to give such ecommerce stores the desired results in ranking, traffic, and revenue generation. Some specific and key elements of local SEO include:
No SEO process is complete if you aren’t able to track what results your efforts are delivering. This is where our proficient, organized, and planned SEO tracking process helps us.
Our Ecommerce SEO isn’t just related to your home page, product category, and listing pages, but we create a thorough plan and implementation for all the pages and site elements that also include:
E-commerce sites are built on different platforms, and we don’t approach with a one-size-fits-all SEO for eCommerce sites. The first and foremost thing is to identify what platform the store is built on, and then proceed with a specific SEO strategy for that particular platform:
What makes us unique and better for your e-commerce SEO is how we go about defining, creating, planning, and executing our SEO strategy, specific to meet your goals and objectives, and go beyond that each time.
We don’t just go about with blind thinking. We know that your store’s SEO requires a lot of specifications and inputs. We plan ahead, go through the details, and work step-by-step to ensure long-lasting success.
A great deal of ecommerce SEO strategy revolves around what your competitors are doing and how you can stay ahead of them. We plan and put in actionable and realistic measures that deliver results pertaining to traffic, conversion, and sales.
You might have some products which are already selling well, or you might have specific products that you hold better expertise than some other secondary ones. We consider your priorities and then plan accordingly.
There’s no benefit to you when you are just getting visitors but not able to convert them into customers. This is where our unique and data-driven, targeted, and precise conversion-rate-optimization (CRO) approach comes in to help your SEO scale high.
A good and satisfactory user experience is not just important for your target customers but also for search engines as a ranking factor. With improved user experience we ensure that people love to visit and check out your products and feel at ease at shopping from the store, and thus you gain rewards from Google and other search engines.
Why would you invest more in sponsored ads and maid marketing when ecommerce SEO can deliver the results considering traffic and sales? This is what we focus on. Although if you want to add paid search also, we can have it done alongside, with a well-optimized landing page that has a high-quality score.
With decades of experience in the online marketing segment, we have seen the emergence of ecommerce as a big market segment, and have experienced working for that first-hand, evolving with how the market has evolved and how the SEO techniques have changed in this domain. This is something that your project will definitely gain from.
Not just in ecommerce, but what ecommerce platform SEO you want, and whether you want to target a local market or global audience, we have industry experts that are well-versed with the know-how of all that and they keep learning and evolving with time.
Our work process is transparent. We always keep our clients in the loop with what is happening. When you are consulting something with us, we deliver honest suggestions based on our experience, research, and data insights, and always work to align all that with what you require precisely.
Right from keyword planning to backlink analysis, and up to the SEO metric measurement and tracking, we have a full suite of tools and technologies, selected and used to enhance our SEO process, reduce workload and redundancy, gain in-depth insights, make better use of data, and plan the entire SEO strategy.
Your store, your business, is different from someone else’s, and therefore the SEO approach should also be different from what they are doing. We conduct a full audit and assessment, listen to your business ideology, your vision, and your goals, and understand what you require from us. This paves the way for us to create a custom-tailored SEO approach that is specifically Do-It-For-Me ecommerce SEO for your online store.
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