Almost 70% of all online experiences begin with a search engine query!
The 1st position link on Google Search Engine Result Page (SERP) is 10 times more likely to get clicked compared to the 10th position link!
As search engines are the major contributors to website traffic, you know where you have to make your presence felt. In today’s times, beating online competition requires you to optimize your website and implement marketing strategies for search result page visibility. This can be done with effective Search Engine Optimization (SEO). SEO is the most effective, low-cost solution to get your site ranked on the first page of Google results and attract traffic to your site.
Take this for a fact – Availing of SEO services can help improve website growth and revenue by 50% to 60% annually.
SEO services include website optimization and marketing techniques that help the particular website increase its visibility in organic search engine results and capture more website traffic. Professional SEO services consist of ongoing practices as per search engine guidelines that help connect with the target audience, bring qualified inbound traffic, and increase conversions, sales and revenue.
A complete SEO service includes multiple procedures including on-page, technical and off-page SEO. However, you can opt for specific services as well. These services are provided by SEO agencies, consultants, and even individuals.
SEO takes place at two stages – Within the website and outside of the website. Optimizing the website means enhancing its structure, accessibility, and website content, and making it SEO-friendly. Off-site SEO means publishing and promoting content to develop backlinks, increasing brand mentions on other sites, and connecting with potential customers on multiple channels to gain brand authority and awareness.
SEO is done by factoring in all the key ranking factors that Google and other search engines consider when ranking a site or webpage. SEO has to be done focusing on users, as search engines also give value to sites that deliver solutions to what users want. Professional SEO services only use White-Hat SEO techniques, meaning tactics that follow search engine guidelines.
A combination of all these factors, with continuous & adaptive SEO strategies helps influence organic ranking.
SEO is a vast field, and it includes techniques and procedures that demand skillsets, time, effort and knowledge about SEO trends and market research.
Doing SEO yourself will mean you won’t be able to focus completely on your core business, which is your expertise. And with SEO, you can also struggle, keeping in view the experienced industry experts you are competing with.
Hiring professional SEO services will mean you have experts undertaking your project who knows what to do, and how to get you ahead in your industry.
Investing in SEO services will provide you with multiple benefits that include:
SEO professionals work day in and day out, and they are best placed to provide you with complete consultation on what will work best for you.
In short, specialist SEO Services will help you achieve – more traffic and increased revenue, in lesser time and at a low investment.
eSearch Logix has been a frontrunner as an SEO service company for over a decade, that works following the latest trends, using the best techniques and tools to optimize clients’ websites, enhancing its potential to rank higher in search results. The experts know what it takes to deliver maximum results, no matter the business type, size, challenge, and requirements.
When it comes to SEO service types, there are numerous being defined according to what these consist of and who they target.
Local SEO, a subset of SEO, is specific to businesses that have a local presence and that targets local customers within a specified region. These businesses can have a physical location or online, or both. It includes all the major SEO activities including on-page, technical SEO, and off-page, it targets a few more indexes particular to rank for local searches – Local map and local packs.
Keyword optimization, content marketing, and other activities are carried out to rank for local searches. Its main focus is to bring in traffic to the online store as well as the brick-and-mortar store.
Local Pack is also known as Snack Pack which shows up three top business listings on the search results for a local business query. GMB profile also helps the business to have its physical location appear in the ‘Maps’ alongside listings on the result page.
Ecommerce is on the rise, and on an exponential level. While the basic SEO processes are the same, the focus here is more on product page optimization, image optimization, landing pages, user experience, page load speed, strong backlink building, specific keyword analysis, optimization, and much more.
Optimizing an ecommerce store can be more complex than optimizing a corporate website or a blog. It includes more pages, and the strategy and focus here are different than general optimization.
Promotion of the store through blogs, guest posts, social networks, and other channels.
Small business owners are usually restricted in budget. And they also have segmented target and customer base to target. Therefore, they need specialized SEO support that helps their business grow with respect to their marketing goals.
Small business SEO is kind of a niche digital marketing strategy that has to be implemented owing to the particular business’s unique requirements and marketing goals. A small business can be focused on its local market, or it can be operational in multiple cities, or even at the national level. Thereby, the SEO strategy has to be crafted based on that.
Other SEO tactics specific to the business’s unique brand positioning and marketing requirements.
Mobile SEO includes all the major facets of general or organic SEO, but it is done specifically for the mobile version of the site. More than half of all the searches are performed on mobile devices, which makes mobile SEO a key component of the marketing strategy for businesses. Especially local searches are done more on mobile.
Google itself now follows a mobile-first indexing process, which means that it indexes the mobile version of the site first before the desktop version.
All the other key SEO tactics should be followed afterward for optimizing and marketing the website to rank higher in SERPs.
National SEO, also known as country-level SEO, is an optimization and marketing term for businesses that target users and locations throughout a certain state or country. While the geographic area is defined in this compared to Local SEO, it contains multiple locations and so the marketing strategy also changes accordingly.
The geographic region is broad and so do the SEO factors, including broad keywords and a wider target audience across multiple locations.
When the company is engaged in delivering its services globally across multiple countries, then it needs International SEO services for online growth. International SEO is also for businesses wanting to optimize their site for multiple languages. The main focus of this SEO strategy is to match the searcher’s location and language with organic results.
It also includes ways to rank on popular local search engines specific to a particular country.
Enterprise SEO is specific for large businesses or corporations that have a website with thousands of pages. The said organization could be targeting a particular region or global audience. But the large structure of the website means that it requires an Enterprise SEO strategy.
Whatever industry the business belongs to, if the site has a huge number of pages, then it does need Enterprise SEO support as it needs a ton of website traffic.
Reseller SEO or white-label SEO is basically outsourcing SEO work from an agency to an SEO company. The agency can be a service provider itself, a consultant, the website owner, or else that is looking to get support from SEO experts for the particular site’s optimization and marketing requirements.
Reseller SEO benefits those agencies that don’t want SEO tool overhead costs, no deviation from their core expertise, and no time consumption in SEO learning for their in-house staff. They are looking at the best results, increased number of clients, and revenue boost.
The entire SEO process is implemented and focused on the best practices specific to that SEO service type.
Software as a Service (SaaS) has grown into a big industry at present times, with small to mid-size and big industrial names as well. With a key focus on providing their software or program as a service to their customers, these companies do require specialized SEO to optimize their site and enhance their outreach.
SaaS SEO targets users who are searching for that particular software or related program, looking for information related to that, or wanting to consume content that is relatable to that software.
WordPress is the prominent Content Management System (CMS), and therefore there is no doubt that the majority of websites are hosted and run on this platform. With a host of features and functionalities that this platform offers, WordPress SEO is fast becoming popular as a concentrated service in the digital marketing field.
While it is an SEO-friendly platform but you still need effective WordPress SEO support to make the most of its features and outrun your competition.
Ecommerce is on the rise, and Shopify is the most popular and leading platform for creating an online store. While its drag-and-drop feature makes developing a website a breeze, standing out from the competition needs adept Shopify SEO services.
Shopify SEO has to be well-organized specific to what features this platform provides and how the optimization should be done to leverage Shopify’s advantages.
Advancement in mobile technology has introduced to us voice assistants like Google Assistant, Alexa, Siri, and more. Searching by speaking to such assistants provides convenience. The search results are specific to what the user has asked for, and the search queries are often different than what one can type in as a search query.
This is why voice search SEO is fast becoming a key strategy for page optimization to target such users.
There are endless business and website types. And Search Engine Optimization works on vast factors. Thereby, SEO services can be in a number of types and forms matching the end requirement.
One of the most common questions that people ask when looking to hire an SEO agency is – What is the SEO Services Pricing?
Well, as SEO is a broad field and it does include several factors, there can’t be specific pricing for that. It all depends on and changes according to the plan opted, services availed, SEO Company, and much more.
If we talk about pricing models for an SEO project, then it includes:
Most SEO professionals and agencies follow the above-mentioned pricing models.
Factors That Determine SEO Pricing
SEO pricing isn’t determined by one factor but many, corresponding to different categories. These include:
Our SEO Pricing – Monthly SEO Plans
The most common and popular SEO pricing plan is the monthly based. Based on industry factors, resource allocation, strategies planned, and services included in the particular package, we have different monthly SEO plans:
You can pick from these – Or you can consult us if you want a custom-tailored plan that meets your SEO goals.
Tips to Follow When Checking Out SEO Pricing
Sometimes, you may come across pricing plans that look too good to be true, and sometimes you may not get an insight into what the plan covers and who it is intended for. Therefore, our following tips will help you decide which pricing plan and from where is ideal for you:
There are different SEO services, and each one requires a particular strategy and process. However, there are fundamental steps to any SEO process that SEO specialists do include in their approach:
The first and foremost step is to conduct a complete audit of the website, and assessment of its SEO-friendliness. It includes checking the entire SEO elements and determining the overall health of the website.
Competitor analysis is the benchmark that helps in identifying what your competitors are doing to rank where they are ranking. It includes competitor benchmarking, assessing keywords they use, backlink analysis, performance analysis, and more.
This one phase should be done based on the user’s search intent. This includes finding keywords that your target customers are using to look for products or services that you offer. Extensive keyword research includes keyword search intent, volume, difficulty, SERP analysis, long-tail and seed research, and more.
On-site or on-page SEO includes activities that are done to optimize the website. It is a one-time activity, but must also be done when you are adding a new page or post. It includes factors including page speed, sitemap, internal linking, meta tags optimization, header tags optimization, mobile-friendliness, security, crawlability, user experience, keyword optimization, and updating site pages content based on keywords to target.
Off-Page SEO includes activities that are done outside of the website. Mainly the off-page activities include link building, along with increasing brand mentions on different channels. The primary focus is to create rich, informative, and shareable content for link-building and linkable asset creation that enhances brand authority.
After the on-page optimization and off-page marketing, comes the rank tracking phase to assess how much improvement has been achieved in terms of ranking for different keywords and inbound website traffic. Rank and traffic metrics are gathered using multiple tools. The clients are provided with a complete report detailing the metrics and based on that further SEO strategies are planned.
Now, as you must be fully aware of what SEO services are and what these can do for you, it is time to determine your strategies to pick the ideal SEO agency for you:
SEO is definitely a numbers game, whether it is inbound traffic, qualified leads, conversions, sales, and revenue – The better the numbers, the more beneficial the SEO is.
We are experts at – Planning well, Executing to the core, and Driving results that speaks volume.
Our Search Engine Optimization method is geared to give you the advantages that you seek:
White-Hat label SEO is what we fully work on, and we put in manual efforts and give time. So, by all means, we strategize and plan to implement SEO that gives robust and long-term results.
Organic search results are the biggest source of website traffic. This leads to more conversion and sales. We create a strategic plan that helps bring the measurable results that you seek.
As a business owner, you won’t be able to gather and quantify insights about your customers and their intent, what we can do using tools and analysis that ensures better decision-making.
We structure a marketing funnel and create strategies that support every stage of the marketing to improve awareness, credibility, and conversions. This helps us better apply tactics to turn prospects into customers.
Google will only love you when your target audience loves you. Our focus is on improving website usability, building brand authority, and delivering valuable content that will subsequently improve ranking and traffic.
Vague data on your tactics and ROI can be frustrating. But with us, you don’t have to worry, as we keep track of all things, including activities done, page views, clicks, traffic, conversions, click-to-call, and more.
The more your visitor engages with your site, the better the chances of them converting. It also improves your ranking on SERPs. We optimize your site, making it safe, mobile-friendly, compelling, and resourceful to improve engagement.
Our SEO process isn’t bound to the site’s optimization and marketing channels only. We help enhance your site layout, improve your advertising models, inbound marketing, blog strategy, social media engagement, and more.
We are renowned for our custom-tailored and affordable SEO plans. SEO doesn’t cost much, but it has the potential to deliver a greater return on investment. You can pick the exact services that you want, and we will take care of the rest.
Search Engine Optimization (SEO) services are website optimization and marketing services that help a business rank higher in search result pages for related queries. These services are provided by a company, consultant or even an individual, and help to increase inbound website traffic and sales conversions.
For a business to stand and thrive against the competitors and attract customers, a strong online presence is highly necessary. About three-fourth of people never scroll past the first page of Google results. And to rank on first page you need optimization and effective marketing, which can be done only with SEO services.
Also, SEO is an ongoing process and includes several technical, complex and creative strategies which only experts can implement. Thereby, instead of doing SEO by yourself, it is recommended to avail of experts’ service to get desirable results.
There is no fixed costing of SEO services. The SEO pricing is determined by several factors including what type of SEO the business needs, scale of the project, SEO goals, service provider’s expertise, experience and location, and much more. SEO packages can be availed on a monthly basis, fixed-price based and on hourly-rate base as well.
SEO services can be categorized by what it includes, and also by business and site type.
SEO service types based on optimization and activities:
• On-Page SEO
• Technical SEO
• Off-Page SEO
Based on the business type:
• Local SEO
• Ecommerce SEO
• Mobile SEO
• Enterprise SEO
• Small Business SEO
• National SEO
• International SEO
• Reseller SEO
• SaaS SEO
• Shopify SEO
• WordPress SEO
• And more
Full SEO service can be defined as complete optimization and marketing solutions for a business site, from start to finish. It includes consultation, website audit, technical SEO, on-page and off-page SEO, content marketing, social media promotion, online reputation management, and everything else that essential SEO includes, specific to the business requirements.
Monthly SEO services means optimization support availed on a month-to-month basis. The client opts for the monthly package from the SEO agency which includes specific activities to be carried out. However, as ethical or white-hat SEO takes time to yield results, most quality service providers recommends and provide these packages for a minimum of 3 or 6 month period.
eSearch Logix Technologies Pvt. Ltd.
Address (Delhi/NCR): 1st Floor, H-161, Sector 63,
Noida, Uttar Pradesh, India
eSearch Logix LLC
Address: 30 N Gould St STE R
Sheridan, WY 82801, USA
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