SEO Services

As search engines are the major contributors to website traffic, you know where you have to make your presence felt. In today’s times, beating online competition requires you to optimize your website and implement marketing strategies for search result page visibility. This can be done with effective Search Engine Optimization (SEO). SEO is the most effective, low-cost solution to get your site ranked on the first page of Google results and attract traffic to your site.

Take this for a fact – Availing of SEO services can help improve website growth and revenue by 50% to 60% annually.

Local SEO

Local SEO, a subset of SEO, is specific to businesses that have a local presence and that targets local customers within a specified region. These businesses can have a physical location or online, or both. It includes all the major SEO activities including on-page, technical SEO, and off-page, it targets a few more indexes particular to rank for local searches – Local map and local packs.

Keyword optimization, content marketing, and other activities are carried out to rank for local searches. Its main focus is to bring in traffic to the online store as well as the brick-and-mortar store.

Strategies:

• Keyword research and optimization based on local searches – These include ‘near me’ keywords and location-based keywords.
• Optimize for mobile as the majority of the local searches nowadays are carried out on mobile devices.
• Implement Local SEO activities
• Google My Business – It includes claiming Google My Business (GMB) business page on Google that helps businesses appear in Local Mal and Local Pack results. You need to update your business Name, Address, and Phone Number (NAP).

Local Pack is also known as Snack Pack which shows up three top business listings on the search results for a local business query. GMB profile also helps the business to have its physical location appear in the ‘Maps’ alongside listings on the result page.

• Local Citations – Local citations mean mentioning your business across different local directories and business listings, with consistent NAP information.
• Customer Reviews – Customer reviews or testimonials play a greater role in ranking on local searches. This strategy includes encouraging more positive reviews from past and present customers on different review sites including Google, Facebook, Yelp, and more.
• Local Content Marketing – It includes creating and sharing content across different channels, comprising social media sources as well, to connect with the local target audience and develop backlinks. This is done by targeting local search keywords.

Ecommerce SEO

Ecommerce is on the rise, and on an exponential level. While the basic SEO processes are the same, the focus here is more on product page optimization, image optimization, landing pages, user experience, page load speed, strong backlink building, specific keyword analysis, optimization, and much more.

Optimizing an ecommerce store can be more complex than optimizing a corporate website or a blog. It includes more pages, and the strategy and focus here are different than general optimization.

Strategies:

• Keyword research that aligns with the products, and keyword optimization in page content, product description, and marketing content.
• Optimization of the home page along with product category pages.
• Product page optimization with proper keyword targeting.
• Optimization of the entire visual elements of the site, like images and videos.
• Addition of schemas wherever necessary.

Promotion of the store through blogs, guest posts, social networks, and other channels.

Small Business SEO

Small business owners are usually restricted in budget. And they also have segmented target and customer base to target. Therefore, they need specialized SEO support that helps their business grow with respect to their marketing goals.

Small business SEO is kind of a niche digital marketing strategy that has to be implemented owing to the particular business’s unique requirements and marketing goals. A small business can be focused on its local market, or it can be operational in multiple cities, or even at the national level. Thereby, the SEO strategy has to be crafted based on that.

Strategies:

• Keyword research and competitor analysis based on the target market, audience, and industry segment.
• A thorough assessment of the customer persona to craft a personalized marketing strategy.
• Calculative use of marketing methods and channels to ensure less expenditure and better results.
• On-page and technical SEO to provide enhanced user experience to the segmented target audience.
• A qualitative link-building process to improve brand authority in the target market.

Other SEO tactics specific to the business’s unique brand positioning and marketing requirements.

Mobile SEO

Mobile SEO includes all the major facets of general or organic SEO, but it is done specifically for the mobile version of the site. More than half of all the searches are performed on mobile devices, which makes mobile SEO a key component of the marketing strategy for businesses. Especially local searches are done more on mobile.

Google itself now follows a mobile-first indexing process, which means that it indexes the mobile version of the site first before the desktop version.

Strategies:

• The site should be mobile-friendly, meaning it has to be optimized for responsiveness. A mobile-friendly test could help determine if it’s working fine for the mobile version or not.
• The site needs to be optimized for fast load.
• The layout and information architecture should be user-friendly and easily accessible.
• There should not be too much of popups and aggressive advertising disturbance.

All the other key SEO tactics should be followed afterward for optimizing and marketing the website to rank higher in SERPs.

National SEO

National SEO, also known as country-level SEO, is an optimization and marketing term for businesses that target users and locations throughout a certain state or country. While the geographic area is defined in this compared to Local SEO, it contains multiple locations and so the marketing strategy also changes accordingly.

The geographic region is broad and so do the SEO factors, including broad keywords and a wider target audience across multiple locations.

Strategies:

• It targets broad geographic regions and therefore the SEO intent also widens.
• The site structure should appeal to people all across the nation. There can be multiple location pages as well as sub-pages and sub-directories.
• Keyword research is kind of scalable as compared to local targeting, as you look to find keywords specific to various geographies. An example of a keyword template for such could be – ‘city name’ + ‘service’.
• The link-building process is also expandable, and link outreach includes building relationships with different people and locations across the country.
• Before starting out with SEO, business stakeholders, objectives, locations, and customer segments to target should be determined.
• Website architecture is also an important factor to consider. Does it include location pages, or it has been created including microsites, if the business only has a web presence, or offline presence also, and where. This helps to outline the further SEO strategy.
• Google My Business (GMB) profile and local citations also become important for location-specific targeting and ranking.
• Managing and improving online reputation is also a key strategy of the marketing process.

International SEO

When the company is engaged in delivering its services globally across multiple countries, then it needs International SEO services for online growth. International SEO is also for businesses wanting to optimize their site for multiple languages. The main focus of this SEO strategy is to match the searcher’s location and language with organic results.

Strategies:

• The URL structure has to be properly defined and followed, with a focus on ccTLD and gTLD.
• The URL structure has to be defined based on the target country or region.
• Language tags are used within particular pages specific to the language those pages are targeting.
• The content must be created and promoted in the native language of the target users.
• This SEO strategy requires geo-targeting and hreflang tags, along with other local signals for localized targeting in a particular region.
• Hosting the site on a local IP helps with ease of accessibility for the users.
• Link building from local resources is a beneficial strategy.

It also includes ways to rank on popular local search engines specific to a particular country.

Enterprise SEO

Enterprise SEO is specific for large businesses or corporations that have a website with thousands of pages. The said organization could be targeting a particular region or global audience. But the large structure of the website means that it requires an Enterprise SEO strategy.

Whatever industry the business belongs to, if the site has a huge number of pages, then it does need Enterprise SEO support as it needs a ton of website traffic.

Strategies:

• The website should be structured well, with categories, sub-categories, and such navigation paths. The ease of accessibility and user experience is a key concern for such enterprise websites.
• Usually, highly competitive keywords are targeted. However, the keyword list includes multiple types specific to targeted pages.
• Content optimization for featured snippets is key.
• High-quality content creation and a strong backlink profile, in quality and quantity, are needed as the competition is with the big business names.
• Structural data targeting is crucial.
• Voice search optimization is also important.

Reseller SEO

Reseller SEO or white-label SEO is basically outsourcing SEO work from an agency to an SEO company. The agency can be a service provider itself, a consultant, the website owner, or else that is looking to get support from SEO experts for the particular site’s optimization and marketing requirements.

Reseller SEO benefits those agencies that don’t want SEO tool overhead costs, no deviation from their core expertise, and no time consumption in SEO learning for their in-house staff. They are looking at the best results, increased number of clients, and revenue boost.

Strategies:

• Reseller SEO can be for any SEO type, including local, ecommerce, and more; thus the strategies are devised and implemented according to that.
• The SEO service provider consults on the specific requirement of the client from the reseller agency to ensure that they provide services on the expected lines and within a defined timeframe.
• SEO professionals can work as a type of sales extension of the agency or be project partners as well.

The entire SEO process is implemented and focused on the best practices specific to that SEO service type.

SaaS SEO

Software as a Service (SaaS) has grown into a big industry at present times, with small to mid-size and big industrial names as well. With a key focus on providing their software or program as a service to their customers, these companies do require specialized SEO to optimize their site and enhance their outreach.

SaaS SEO targets users who are searching for that particular software or related program, looking for information related to that, or wanting to consume content that is relatable to that software.

Strategies:

• As a software service business, the site has to be technically strong and specific to appeal to all those tech people who are the target audience.
• The customer segment is defined, which lays the foundation for SEO strategy.
• Keyword research includes finding informational as well as commercial keywords.
• The optimization process includes optimizing for the target market and geolocation.
• Creative and quality blog posting is needed that helps build strong backlinks.

WordPress SEO

WordPress is the prominent Content Management System (CMS), and therefore there is no doubt that the majority of websites are hosted and run on this platform. With a host of features and functionalities that this platform offers, WordPress SEO is fast becoming popular as a concentrated service in the digital marketing field.

While it is an SEO-friendly platform but you still need effective WordPress SEO support to make the most of its features and outrun your competition.

Strategies:

• Complete understanding of the WordPress platform, its features, and functionalities to ensure better optimization of the site.
• WordPress can host a variety of types, so the SEO plan has to be strategized according to the site architecture.
• WordPress SEO includes all the essential optimization & marketing tactics – on-page, technical, keyword optimization, content optimization, off-page, and more.
• Yoast plugin installation and related optimization to enhance the site’s visibility, and ranking potential.

Shopify SEO

Ecommerce is on the rise, and Shopify is the most popular and leading platform for creating an online store. While its drag-and-drop feature makes developing a website a breeze, standing out from the competition needs adept Shopify SEO services.

Shopify SEO has to be well-organized specific to what features this platform provides and how the optimization should be done to leverage Shopify’s advantages.

Strategies:

• Shopify SEO is specific and concentrated, which is not comprehensive, so that has to be considered initially.
• Complete pages’ optimization, starting from the home page, category pages, and then product pages.
• Optimization of titles, heading, tags, images, videos, and all other content aspects with targeted keywords.
• Strong internal link building that enhances ease of navigation and appeals to users and search engines.
• Keyword-driven, powerful content marketing strategy across multiple channels to build backlinks and develop brand mentions.

Voice Search SEO

Advancement in mobile technology has introduced to us voice assistants like Google Assistant, Alexa, Siri, and more. Searching by speaking to such assistants provides convenience. The search results are specific to what the user has asked for, and the search queries are often different than what one can type in as a search query.

This is why voice search SEO is fast becoming a key strategy for page optimization to target such users.

Strategies:

• Voice searches are mostly done for local search, thereby optimizing for local search considering related queries is an effective strategy.
• The content should be conversational but concise that is natural and human.
• Use of interrogative terms and phrases as keywords, like why, where, what, how, which, and as such.
• Optimizing for the featured snippet or the zero position is extremely helpful.
• Content creation that is easy to grasp and is in the long form. Answers to questions should be short and straight.
• The website should be responsive.
• Google My Business (GMB) profile should be updated.
• Brand positioning in the knowledge graph does help.

There are endless business and website types. And Search Engine Optimization works on vast factors. Thereby, SEO services can be in a number of types and forms matching the end requirement.

6 Key Steps of SEO Service for Any Business

There are different SEO services, and each one requires a particular strategy and process. However, there are fundamental steps to any SEO process that SEO specialists do include in their approach:

1. Audit

The first and foremost step is to conduct a complete audit of the website, and assessment of its SEO-friendliness. It includes checking the entire SEO elements and determining the overall health of the website.

2. Competitor Analysis

Competitor analysis is the benchmark that helps in identifying what your competitors are doing to rank where they are ranking. It includes competitor benchmarking, assessing keywords they use, backlink analysis, performance analysis, and more.

3. Keyword Research

This one phase should be done based on the user’s search intent. This includes finding keywords that your target customers are using to look for products or services that you offer. Extensive keyword research includes keyword search intent, volume, difficulty, SERP analysis, long-tail and seed research, and more.

4. On-Page SEO

On-site or on-page SEO includes activities that are done to optimize the website. It is a one-time activity, but must also be done when you are adding a new page or post. It includes factors including page speed, sitemap, internal linking, meta tags optimization, header tags optimization, mobile-friendliness, security, crawlability, user experience, keyword optimization, and updating site pages content based on keywords to target.

5. Off-Page SEO

Off-Page SEO includes activities that are done outside of the website. Mainly the off-page activities include link building, along with increasing brand mentions on different channels. The primary focus is to create rich, informative, and shareable content for link-building and linkable asset creation that enhances brand authority.

6. Tracking & Reporting

After the on-page optimization and off-page marketing, comes the rank tracking phase to assess how much improvement has been achieved in terms of ranking for different keywords and inbound website traffic. Rank and traffic metrics are gathered using multiple tools. The clients are provided with a complete report detailing the metrics and based on that further SEO strategies are planned.

How to Choose an SEO Service Provider?

Now, as you must be fully aware of what SEO services are and what these can do for you, it is time to determine your strategies to pick the ideal SEO agency for you:

• Get to know their services, and decide if those meet your requirements
• Assess their expertise in the field by reviewing their client’s reviews and case studies
• Check to see if they can provide you with custom packages so that you get to pay for what exactly you need
• Have a thorough consultation with the agency to know if their strategies and expertise align with your goals
• Check for any minute details concerning the service you need, their deliverables, and also pricing

Benefits of Our SEO Services for You

SEO is definitely a numbers game, whether it is inbound traffic, qualified leads, conversions, sales, and revenue – The better the numbers, the more beneficial the SEO is.

We are experts at – Planning well, Executing to the core, and Driving results that speaks volume.

Our Search Engine Optimization method is geared to give you the advantages that you seek:

• Our SEO Strategies are Long-Term

White-Hat label SEO is what we fully work on, and we put in manual efforts and give time. So, by all means, we strategize and plan to implement SEO that gives robust and long-term results.

• We Have a Clear Objective - Higher ROI and Conversions

Organic search results are the biggest source of website traffic. This leads to more conversion and sales. We create a strategic plan that helps bring the measurable results that you seek.

• We Provide Much-Helpful Insights

As a business owner, you won’t be able to gather and quantify insights about your customers and their intent, what we can do using tools and analysis that ensures better decision-making.

• We Work Through a Marketing Funnel

We structure a marketing funnel and create strategies that support every stage of the marketing to improve awareness, credibility, and conversions. This helps us better apply tactics to turn prospects into customers.

• We Focus on Enhanced User Experience

Google will only love you when your target audience loves you. Our focus is on improving website usability, building brand authority, and delivering valuable content that will subsequently improve ranking and traffic.

• We Track Everything We Do

Vague data on your tactics and ROI can be frustrating. But with us, you don’t have to worry, as we keep track of all things, including activities done, page views, clicks, traffic, conversions, click-to-call, and more.

• We Improve Your Site’s Engagement Rate

The more your visitor engages with your site, the better the chances of them converting. It also improves your ranking on SERPs. We optimize your site, making it safe, mobile-friendly, compelling, and resourceful to improve engagement.

• We Help You With More Than SEO

Our SEO process isn’t bound to the site’s optimization and marketing channels only. We help enhance your site layout, improve your advertising models, inbound marketing, blog strategy, social media engagement, and more.

• With Us You Pay What You Need

We are renowned for our custom-tailored and affordable SEO plans. SEO doesn’t cost much, but it has the potential to deliver a greater return on investment. You can pick the exact services that you want, and we will take care of the rest.

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