Amazon SEO is the process of optimizing product listings to improve the product’s visibility and ranking in product search results on Amazon. The listing is optimized using search-intent keywords, clear and defined product descriptions, and more strategies to help products rank higher for similar product searches, increase traffic to the listings, improve brand visibility, and increase conversion rate and product sales.
If you have a seller account on Amazon and selling a certain product, you will find hundreds or thousands more selling the same products. So, how will your product rank higher for relevant product searches on Amazon? This depends on how well your listing is optimized.
Therefore, no matter what product you sell on Amazon, optimizing your listing with the help of experts becomes critical to growing your listing’s online visibility and sales. Whether you are a stay-at-home running a small online sales business on Amazon, or an established brand looking to improve your reach and sales growth on the most popular ecommerce channel, Amazon SEO services will help all to increase their sales potential.
Amazon organizes and displays products in search results, in ranking order based on seller performance. This is determined based on several measurements including product info, images, reviews, account health, pricing, and more factors.
Amazon’s algorithm system ranks the search results factors in several aspects that include relevancy to the search query, availability, positive customer reviews, pricing, and shipping speed. At present Amazon A10 is the current search algorithm that the ecommerce giant uses to find and rank product listings.
Amazon SEO services help to improve each of these elements to enhance the reputation and ranking of the product.
The first and foremost objective of Amazon SEO is to optimize the listings and brand information, which helps to increase the product’s ranking in search results, meaning more visibility and better sale potential.
The reputation of the seller and the worthiness of the product is a big factor that affects ranking in Amazon search results. Amazon SEO practices help to improve the brand’s credibility, which increases sales and boosts ranking in search results.
When your product listings are better optimized, your potential for ranking higher over your competitors increases, thus you gain better sales growth than them, which further boosts your visibility in the Amazon marketplace.
The better your rankings are, the more you are able to reach target customers. This improved visibility and product credibility improves your brand’s awareness and helps in gaining trust from customers, increasing repeat purchases.
Amazon SEO helps to optimize products and brands with the right keywords, along with informative and precise product description information. This helps customers to find exactly what they are looking for and assess a product’s info to decide whether it is the right selection for them or not.
With Amazon SEO, you will gain better brand credibility, improved visibility in search results, and more sales. This helps to increase your revenue and enhances your chances of becoming a best-seller as categorized by Amazon. Customers are more likely to buy from best-sellers.
We ensure that all the information is accurate, and we ensure that there is no dishonest information or paid review on the listing that can prove negative to your listing, even leading to getting the account suspended.
Right from performing keyword research and analysis, to gaining insights on improving product listing, pricing optimization, and more, we use a variety of Amazon SEO tools to help refine our process and make better use of data.
If you already have an Amazon account, we can start right away with your accounts’ audit and SEO; if not, then don’t worry. We will help set up your account right from scratch, letting you know all the guidelines and more, and set up your Amazon Brand Registry, and everything else on your behalf.
We carry out a comprehensive audit of your product listings and assess and uncover any underlying issue that is affecting your search result potential. Then, we create a detailed plan of action to implement to improve your listings’ visibility and sales growth.
We carry out a detailed analysis of your competitors that are performing well on Amazon search results as well as sales and find out opportunities to work upon. We find gaps to fill and assess all the key factors including their product listing optimization, pricing, offers, brand reviews, and more.
We utilize manual methods as well as tools to find the right keywords that are more beneficial for your product listings. We include those strategically throughout your listings to ensure better performance in search as well as sales potential.
For any product sale, social proof that comes from genuine customer reviews has a big impact. We take a proactive approach to improve your brand reputation and encourage positive reviews and feedback from your customers.
SEO is an ongoing process and the same holds true for Amazon SEO as well. We keep on looking at new keyword ideas and suggestions, garner more and more positive customer reviews, keep the pricing updated, keep an eye on competitors, and update listings as and when required.
Whether you want to opt for the Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA) option, we help with complete Amazon account management and improve your listings’ visibility accordingly. Our continuous strategic efforts are also directed towards helping you earn the ‘Buy Box’ feature that will broadly improve your sales and brand growth on Amazon.
Whatever questions you have in mind when setting up your store on Amazon Marketplace regarding account setup, management, optimization, and more, our experienced and dedicated consultants will answer your entire queries and suggest the most suitable plan of action with complete support.
If you are thinking that you can apply the same SEO approaches on Amazon that you apply for improving a website’s ranking on Google, then you should beware. Amazon SEO is different from what Google SEO is.
While both are prevalent search engines, require consistent effort, and share the same objective (ranking higher in results), there are some key differences between the two:
|Amazon SEO||Google SEO|
Amazon SEO is all about the ecommerce industry, and its focus is on improving sales.
Google SEO is all about improving any site’s ranking on search engine results and its focus is on increasing web traffic.
It emphasizes the webpage’s click-through rate (CTR).
Its emphasis is on both CTR and the conversion.
Keywords used and targeted are more product-focused.
Keywords used are more related to answering the user queries.
It focuses more on short-tail independent keywords.
It focuses on both long-tail and short-tail keywords.
Amazon doesn’t consider or rely on backlinks from external sources as a ranking factor but on account health and product listing.
Backlinks from external sources are a big boost to improve the search result ranking.
Its search algorithm works to provide search results and product recommendations that lead to sales.
Its search algorithm works to find pages and information that best answer the user’s search query.
The algorithm assesses sales-related factors of the product like impressions, conversion rate, and reviews.
The algorithm assesses page relevancy, content quality, and links.
High-definition product images should be used, which should be optimized with correct, keyword-based alt tags.
Visual elements help to boost content quality but are not mandatory for a webpage. These can include photos, graphs, videos, etc.
High emphasis is placed on earning more positive reviews. Links from external sources can help improve social proofing.
Positive reviews help to boost brand reputation. However, quality backlinks play a more crucial role in improving search ranking.
Keywords are precisely used in the listing title, keywords tab, and product description.
Keywords are used in page titles, meta tags, content body text, and H1 tags in page content.
Backend keywords are used, that are not visible to the users, but Amazon’s algorithm uses those for ranking consideration.
Keywords are used within the text throughout page content and other elements that are visible to the readers.
Tools for insights used include Amazon Insights, Amazon Recommendations, Amazon Personalize, and more as such.
Tools for insights used include Google Analytics, Google Search Console, and many more.
While many are more familiar with Google SEO tactics, those cannot be applied altogether on Amazon. It won’t help you gain the desired results.
We, at eSearch Logix, have a decade-old experience and expertise in digital marketing as a whole and treat each platform as a distinctive identity. That is why we adopt and apply specific SEO approach and strategies for the Amazon platform that helps drive product listings’ visibility, search ranking improvement, and conversion rate.
Do you want to gain instant results for your product sales on Amazon? You can do that effectively using Amazon sponsored ads. We optimize the right keywords, create a compelling ad copy, and bid for the ad strategically, to help you make an impactful presence in front of buyers looking for similar products as yours. We manage and work toward improving the performance of your sponsored ads with increased visibility on product detail pages and search results.
Ready to see your sales shoot up on Amazon? Get in touch to learn about how we can help with a creative Amazon SEO approach!
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