E-Commerce Marketing

Ecommerce marketing can be defined as tactics and methods that help you create, grow, market your online store and improve sales and revenue. Ecommerce marketing is the route to help you sell more online.

Ecommerce marketing includes process to develop an online store picking the right platform, create and manage product listing, catalogue, implement SEO tactics, and leverage marketing channels to increase outreach, enhance lead generation and conversion, promote the store through various different mediums, and increase sales.

The competition is stiff in the online selling sector, whether you are selling locally, nationally or globally. Without proper store optimization and marketing methods, you will lag behind your competitors. Why would anyone buy from your store or marketplace if they aren’t able to find your store, product through search results or know about your brand?

Ecommerce marketing involves tactics that helps to develop, create, and execute your strategy to attract leads, gain more paying customers. It helps to:

• Lay Your Online Store Foundation – Every website, whether it is an ecommerce platform, needs a strong foundation that is SEO-friendly, product pages effectively organized, structured navigation, and much more elements.
• Consolidate Your Operations–It organizes your siloed channels, helps to leverage data collation and tracking tools, access multi-channel listings, reach customers effectively and create a centralized process for managing operations.
• Reduce Abandoned Carts – Marketing helps to enhance your cart management. Compiling optimization and marketing mechanisms, you make your store appeal to the customers so they return and complete their purchase.
• Popularize Your Quality Products & USP – Your store would have an USP, but it won’t be reflected until you highlight that throughout. Ecommerce marketing helps to take your best products forth and showcase their value to the users.
• Reach Wider Base of Target Audience – The more your reach is, the better you have a pool of prospects, leads and more the chances of conversion. Marketing helps to do that effectively.
• Beat Competition, Boost Efficiency – You are able to expand your online store’s business potential, understand what your customer need so you are able to put that in front of that, implement data-driven strategies to improve ROI.
• Reduce Unnecessary Spending–Ecommerce marketing helps in getting data insights, optimize the spending, implement strategies that help to take actionable steps, which consequently helps to eliminate uneconomical spending.

eSearch Logix has decade of expertise and experience in ecommerce management, a pool of talent and advanced resources, and a creative and data-driven approach that has helped us run successful marketing campaigns for online stores, local and global, through the years.

• Search Engine Optimization (SEO)
• Social Media Optimizaton (SMO)
• Search Engine Marketing (SEM)
• Email Marketing
• Conversion Optimization
• Affiliate Marketing
• Online media kit buying, including products reviews and ads serving
• Chat Support for your eCommerce website
• Email Management, including amazon and eBay email management

We understand full eCommerce marketing needs and offering a wide range of solutions to make your business super effective, this service is launched by keeping all the aspects of e-commerce business in mind. We charge a low set-up and management fee as per the module you select with assured quality services from our expert e-commerce marketing team.

How we can take your ecommerce store forward? Let’s dive deep into what comprehensive and structured ecommerce marketing solutions we can deliver for you:

• Ecommerce Website Design

Our ecommerce website design and development involves a process that is unique to what your project is, and what specifically a profound ecommerce store should have. We create your presence highlighting your unique propositions, give an appealing layout, impressive interface, ensure a simplified navigation and eliminate redundant elements. We develop a store that makes checking out and purchasing products super easy.

• Ecommerce SEO

This is the most important aspect that takes your foundation, your store to the world and amongst target audience. Ecommerce Search Engine Optimization (SEO) helps in improving SERPs ranking, enhance visibility and bring inbound traffic. Ecommerce SEO includes technical site optimization, keyword research (intent based), local SEO, Google Analytics implementation, email marketing, customer outreach through multiple channels and more. Our ecommerce SEO helps to:

• Rank higher in relevant search results
• Improve shopping experience on desktop, mobile and other devices for the users
• Enable users to check-out faster, leading to less abandoned carts

• Ecommerce Content Marketing

How you are communicating your message, spreading your word, engaging with prospects, is central to how your ecommerce marketing performs and how your store grows. All this requires effective and user-focused content marketing. Our ecommerce marketing works to build brand awareness, and promote products effectually. Ecommerce content marketing involves various verticals to share knowledge:

• Blogs, Articles, Guest Blogs
• Local Citations
• Media channel posts
• Multimedia content including videos, infographics
• Encouraging reviews from customers
• Social posts to engage prospects
• And more

• Ecommerce Pay-Per-Click (PPC) Management

While SEO is an organic process and takes time and effort to yield results, for instant results PPC is the most effective advertising channel. We help you put your products in front of interested buyers, at the right place at the right time. Our PPC strategy works by utilizing advertising analysis, implementing landing page conversion optimization, A/B split testing, and tactical keyword research and bid to improve ROI while returning instant sales increase. Our PPC advertising includes:

• Paid search ads
• Display ads
• Shopping ads

• Ecommerce Social Media Marketing

Our social media marketing strategies include organic as well as paid marketing to provide you with a competitive edge. Today’s generation spends much of their time on social channels, and they leverage different channels to not just connect with people but to know about brands and products. We optimize your presence across different platforms including Facebook, Instagram, Pinterest and more to build a connection with your prospects, and develop brand awareness.

We take care of everything including post optimization, valuable content sharing, increasing and interacting with followers, review responses, and more:

• Creating relevant content to attract and engage the target audience
• Promoting specials, deals and offers across the channels
• Timely engagement with audience, managing their queries, complaints and more
• Reach more leads to increase brand awareness
• Showcase products through different modes of ads, and content

• Email Marketing

Email marketing is a core component of ecommerce marketing. It helps you send creative, interesting, likeable and tailored mails to prospects. Our email marketing approach includes newsletters, special deals information, and more exciting news about your brand, products and industry that your subscribers will love to checkout. With email marketing you are developing a bond that increases recurring customer list. It helps to nurture leads, and improve conversion. There are several email marketing solutions we provide:

• Personalized offers
• Tell about abandoned cart info, with special deal offer
• Send surveys to gain more info about their buyer persona
• And much more

• Conversion Rate Optimization

The ultimate objective of ecommerce marketing is to bring traffic, and turn leads into conversion, and only then you are able to grow sales. This is where conversion rate optimization (CRO) becomes integral to your entire strategy. This process includes:

• Improvement in check-out method
• Optimization of Call-To-Action (CTA) buttons
• Split testing
• Testing of products, including their visuals, alt-text, description and more

• Amazon Marketing

When you want to make your presence on the Amazon Marketplace, you know the competition is stiff, and just mere presence over there won’t yield you results. You have to beat the competition over there within your industry and products category.

Our dedicated Amazon account management along with proactive Amazon marketing services help popularize your products, enhance your ranking in Amazon search results, build customer trust and improve sales and revenue.