When it comes to eCommerce platforms, Shopify holds a big command in the segment. It not only provides an amazing product display template but is also loaded with a range of exciting features and functionalities.
However, it is not enough to easily make your brand reach your target audience. You need to outsmart your competitors and stay ahead of them to achieve more and more organic & relevant traffic.
We are a decade-old digital marketing agency specializing in eCommerce SEO, crafted specifically for the particular eCommerce platform your store is built on. We combine our SEO expertise with eCommerce specialization to drive your Shopify store’s online visibility, improving its SERPs rankings and inbound relevant traffic.
We take your brand forward and above your competitors so that you can attract more genuine customers and increase sales and revenue.
Struggling to rank higher and attract organic traffic for your Shopify store?
What started as an online store has now developed into a full-fledged e-commerce platform that helps create and maintain an online store easily. Whether you are a small retailer wanting to move your brick-and-mortar store online, or a prominent entity engaged in selling products globally, Shopify will take care of your requirements effectively.
Shopify is for all types and sizes of businesses, whether B2B, B2C, or selling locally or internationally. In fact, it is more than just e-commerce. It powers multiple capabilities rather than just selling products, including- Online workshops and classes, consultation, appointment scheduling, ebooks, gift cards, and more.
Shopify SEO is all about fine-tuning your online store built on the Shopify Platform in terms to match what your potential customers want and to optimize it for Search Engines as well to rank it higher on SERPs. It helps to strengthen the technical aspect of the store as well as make it SEO-friendly so that it gets ranked higher for organic search results related to what you sell and do.
Shopify SEO includes the home page, product collections/category, product page optimization, image optimization, and creating compelling and keyword-optimized content to attract targeted buyers. Shopify SEO also means marketing the store through various online channels so that it becomes more visible and gains in brand reputation.
Grow your store online expertly and quickly with complete and tailored SEO solutions!
Being a popular e-commerce platform, Shopify is one of the preferred ones for many developers and designers because of the in-built SEO capabilities that it comes with:
Similarly, there are several other SEO features that lay a good foundation for managing the store and implementing further optimization procedures.
Not just this but using extensions or Shopify Apps like Yoast SEO helps to execute several optimization tasks effectively.
While one can argue that with so many SEO features already built-in, is availing SEO service for Shopify store needful?
The clear and straight answer to this is – YES.
Millions of websites are powered by Shopify. And you are not the only one selling products and services in your niche. There are several more vying for the customer share that you target. Shopify’s in-built SEO capabilities are equal for all. It’s all about how you make your store better optimized than others that will make you win the race. This is where expert support from professional SEO service providers comes to your rescue.
About one-fourth of eCommerce websites are built on Shopify in the USA alone, and this proportion increases in many other countries.
While Shopify provides e-commerce owners with a great template to display products and service info, customers won’t come to your store if they don’t know you or are unable to find out about your business on organic search results. You need to be seen on Search Engine Result Pages (SERPs), and that too at the top.
You need the sales curve of your products to grow to survive in this competitive market. And this can be achieved only when you are implementing strong SEO practices.
A complete website audit helps to analyze the SEO-related aspects of the store. It helps to gain in-depth information on what optimization factors are already placed right and what not if there is any negative characteristic, and what needs to be addressed.
The Ecommerce segment is a highly competitive one. There would be many more selling similar products and offering similar services in your niche to the same audience segment. Competitor analysis helps to identify their strength and weakness, look for opportunities and capitalize on them.
Whatever business category you deal in, whatever product or service you offer, hundreds of keywords will match your user’s search queries. We look at the search intent of your users, find different keyword types, including low and high competition, low and high volume, select the most fitting from these and optimize strategically for on-page and off-page SEO.
The Page title and heading tags, meta tags, website content effectively optimized with the right keywords, value descriptions, pages internally linked, and many more such techniques that apply to the website form part of a robust on-page SEO strategy.
The technical aspect of your store matters as much as anything else. These include easy navigation, website structure, page load speed, code-level structure, schema, core web vitals, and more. We take care of all these effectually.
As a Shopify eCommerce store, each page of your site can act as a viable landing page to attract customers. We start with the home page and then structure each product and product collection page with optimized information and other SEO elements
Product page optimization is a key concept of Shopify SEO. The main motive of ecommerce SEO is to rank product pages, and therefore these have to be optimized perfectly. We optimize page titles, product URLs, product descriptions, and meta tags, use high-quality and wide-angle product images, use alt tags, and much more.
To attract more qualified customers to your site, you need to create an impact with quality and rich content. We create content in multiple verticals, including blogs, articles, product descriptions, social posts, etc. Our far-reach approach helps in creating strong brand mentions and leveraging social proof.
Most of the off-page SEO revolves around link building. The stronger your backlink profile is, the better your chance of obtaining top ranks in Search Engine Result Pages. We earn quality backlinks by publishing unique and valuable content on high-authority websites.
Optimizing different store elements, including shopping carts, call-to-action buttons, checkout buttons, carousel images, product details, internal links, trust-building elements and much more, helps in converting more and more store visitors into paying customers.
About three-fourths of customers take any buying action only after reading product reviews online. For an online store, each positive review from a customer creates a significant impact on overall business growth. We help improve your store’s credibility by promoting a positive brand image, encouraging positive feedback from customers, and leveraging social proof.
Without measuring the SEO performance, you won’t have an idea of what results you are gaining with your optimization efforts. We utilize Google Analytics and other tools to get detailed metrics on the SEO performance of the project, which is then provided to the client in a clear and detailed report.
What is good SEO? One that is done primarily for consumers rather than search engines. How convenient and appealing the User Interface (UI) and User Experience (UX) is with simplified navigation defines how more the consumers will love to stay in the store and come back again and again. All this assures Google and other search engines that the page is of good value to the users and it will get pushed up in rankings.
Yoast is an App that helps in gaining actionable insights and making better optimization decisions for the store’s visibility and growth. We make efficient use of Yoast’s features to improve your store’s click-through rate, optimize content, and control other SEO elements of the site.
Shopify SEO Basics to Ensure the Success of the Store’s SEO Campaign.
Shopify is definitely one of the most powerful platforms for creating and managing your online store. It comes loaded with a range of features and functions. Doing SEO the right way for your store will ensure that you get the best results to get your site on top.
The first and foremost thing is to define the business outline: what it is, what it sells and whom it targets. This helps to create tailored SEO strategies to take your business to the top.
Right from picking the right template and theme for your store to organizing content in a clean, concise way and optimizing each website element, it is highly significant that helps to engage site visitors.
Every potential buyer searching for a product online has a specific purpose or need for that product. You need to focus on that and relate your optimization process to the search intent of that user. You need to segment and define the market you cover.
For a product store, having high credibility and reputation is a must. And when you are earning backlinks from a reputable high-authority website, it makes your brand more valuable.
The first thing that a user looks at is the product images. Use high-quality product images in multiple shots from different angles. Couple that with an informative product description curated with targeted keywords.
The product page titles should include product names. The meta title and descriptions should include the key information about the page, with tactically used keywords.
As a rule of thumb, a visitor should take only three steps maximum to move from one page or category to another. An e-commerce site may include a lot of pages. Thereby, it becomes important to make navigation simple and straightforward that, provide ease to the visitor. Optimize the XML sitemap for this.
The eCommerce segment is highly competitive. Someone else will take over if you aren’t creating the buzz about your product. Thereby, utilizing social media channels and other online resources to share info about your product becomes key. Adopt some trendy and eye-grabbing methods to make your products and brand popular and followed.
Right SEO is more of manual work and creative strategies rather than tools. Adding too many plugins may make it all messier, and it may also affect your site, as this can increase the pages’ load time.
Ask any experienced ecommerce owner, and they will tell you how the feedback and reviews from their customers matter a lot. We tend to get influenced by what others are saying or writing about a product or store. An effective eCommerce SEO can’t be complete if it doesn’t take this factor into consideration and practice.
Shopify provides your store with multiple benefits that include:
Now combine all the plus points of the Shopify platform with a robust, proven, white-hat SEO practice. And you have a successful product in the end that delivers:
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