7 Reasons You Need to Look at Your Website Load Speed

Digital Marketing |   August 12, 2021 by  Alekh Verma

Excited to know about a new product coming up on a store? And when you just tap into that store’s link or try visiting the website, it takes forever to load, only to dampen you. The continuous spinning on the screen will just compel you to close the screen. And chances are you won’t visit that site in near future and may look for similar products on other stores.

Website Load Speed

Now, imagine being on the other end – business owner whose slow website load speed cost them a customer. This is where the importance of a fast load website comes. And this isn’t for a single visitor. Most of the users nowadays close the tab right away when the website takes too much time to load.

What is the Recommended Time for Website Load?

The recommended time for a website to load is about 3 seconds. A bit more time won’t harm businesses much but taking too much longer won’t impress anyone and they would surely step away. So, when you are having your website developed by web developers in India, or elsewhere, are they focusing on this point as well?

Importance of Website Load Time

  1. First Impression Even Before Users Have Visited Your Website

First impressions are very important. And especially in this time of cut-throat competition, creating a very good first impression is extremely important. With a fast load site they will feel good about your online presence and will cross the first path to engage with your products and service pleasingly.

  1. Customers Expect Speed Professionally

When you are presenting yourself professionally, you need to have every factor done and presented in a right way. The internet today has created a high bar for accessing information in as much less time as possible. Approx. half of the users will abandon if it takes about 3 seconds or more to load. And not just for desktop site, but your mobile site is expected to load much faster, preferably within 2 seconds.

  1. Website Load Speed Matters More for Small Business or Start-Ups

When we are visiting Google, or Facebook or Instagram, we can handle a bit of delay as they are renowned names, and a user is visiting that site for a certain reason which they might not be able to fulfil anywhere else. Well, this can hold true for a big name or a top authority site. But it doesn’t stand true for a small business website or when you are starting out your new business website. You have to be up to their expectation from the start.

  1. Fast Load Enhances User Experience

User experience is one of the big factors in today’s times for businesses. The customers want ease of access to info, rich content, quality overall when they visit their website. And fast load website is an important aspect of that too. Not just for users, search engines including Google puts a lot of emphasis on user experience, and a website that loads fast comes on the right side of this element.

  1. Fast Load Enhances Customer Engagement and Conversation

From the above stated points, you would have come to know that a second delay in your website load will lose in a high percentage of customer loss. And this means less visitors and less scope for customer engagement. This drives away sale also. Take this fact for note – A test done by Amazon on website speed load time indicated that they could lose more than a billion dollars in sale if their website loads even a second late. And that is for a renowned name. Imagine how this can kill your conversion chances.

  1. It Kills Your High-Ranking Chance

A website that loads slow decreases in value pertaining to user experience. It also has increased bounce rate. Both these factors matter a lot in the eyes of Google and the search engine giant don’t put its trust much on a site that loads slow. Thus, you are not going to be in their good books, and this will kill your ranking chance.

  1. It Affects Your Business in the Long Run

Customers won’t have trust on you if your site loads slow, and they won’t refer you to others. Several top authority websites won’t prefer linking back to your website that will affect your SEO strategy. These are just a few of the factors that will impact your branding and credibility in the long run.

You might think that what’s wrong if your website loads 1 second late. But in reality, it will hamper your business a lot in the longer run. Therefore, when you contact web development companies in India or anywhere else for you site design and development, ensure this aspect is taken care of.

About the author

Alekh Verma

A Search Engine Optimization specialist known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Digital Marketing, Mobile App, and Web Development firm, eSearch Logix Technologies. His practical and inventive ideology has helped to shape the success story of his firm, which has now grown into a thriving, leading digital marketing company based in NCR, India. He brings a global perspective to the industry and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


web design, web developers, website development, website loading time, website speed

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