Do you love scrolling through social media feeds? There would hardly be anyone not influenced by social media trends. And so, it does open a great window of opportunity for businesses to target and reach their target audience.
These platforms are also not just another place to hang out only. Social media channels too, like search engines, create and update algorithms aimed at creating a business-specific impact. Social media networks are constantly updating and bringing evolutionary paradigms more and more. What scores for one platform may not be so significant on another.
Social Media Impact for Business Growth
With users more and more active on different and multiple social channels, it would be unwise for social media platforms to ignore these. And not just one, but they should be looking at targeting all those.
With social media networks constantly upgrading and bringing in new features concerning the business impact, brands have to evolve and work countering the present challenges to make the most of those for their business growth. Social media branding is not a one-rule implementation but a continuous strategy input that keeps on changing and evolving, including the impact of Artificial Intelligence (AI), the effect of Augmented Reality (AR), and much more.
Social Media Trends to Adopt in Present Times
When talking about social media trends, a brand has to be regularly updated with that, adapt to the growing needs of consumers, and leverage the features of different channels specifically. Here, we are listing down some key social media trends that brands can’t ignore in the present times if they are serious about their social media marketing:
1. Live Stream Will Grow in Use and Impact
Especially during and post Covid-19, virtual meetings and processes became more and more prominent. Live concerts, live shows, and events turned into live streams. And this is one aspect that is soon going to be more prominent in the near future considering how remote access to everything is on the rise.
2. Content is Going Story-Telling
No more plain and straight-talking in your content. Now, content is what can get the readers excited. And this is where storytelling has been gaining huge ground. You create a story around your brand, your product or service, or just a narration that revolves around your brand or industry and entice your readers to look for more.
3. Virtual Reality (VR) and Augmented Reality (AR) are Going to be Significant
Especially in the spectrum of social media, virtual reality interactions done using VR will be the norm. This has gained more traction after the Covid time. This will create a sense of being there right in front of other people, but also without having to go anywhere. Social space has also embraced Augmented Reality (AR) effectively. And while it is much easy to access (you only need a smartphone), you know that you have something to enhance your interactions and create a better engagement space.
4. In-App Shopping
Having users on your social page more and more is great, but what more can be great if they are able to shop the products right there without having to move to the website or store. This provides convenience to them, fast checkout, and provide you a facet that could make you popular and preferable to your competitors when they aren’t providing such a feature.
5. Campaigns for Social Cause will Boost Brand Image
Not just your core activities, but if your brand is able to create purpose-driven campaigns for a certain cause, then it will impact the users in a great way. They will appreciate your efforts and are more likely to put trust in your brand. Showing acts of kindness goes a long way in building credibility.
6. You Have to be Authentic and Transparent
People love genuineness and honesty. They are clever and smart, and so if you try to manipulate them or put in a fake image, you will get caught and it can do a lot of damage. They want you to get real, and so you should be focusing on maintaining transparency and authenticity.
7. Diversity and Inclusivity Matters
If you think that your brand will shine even when you remain passive to social issues and factors that affect communities, then you are wrong. Inclusivity and diversity are what your consumers put their thoughts on, and they want you to act in the same way, taking action and meaningful strides when it matters.
Being aware of what social media trends are ruling the stage, and being able to take the right step with a holistic approach will definitely help your social media marketing campaigns and approaches.