For any content marketing strategy or for website optimization, you know that you have to create content that is optimized based on targeted keywords. What keywords to use? What keyword phrases users are searching for? What keywords your competitors are ranking for? What are high or low competition keywords? These are questions that run through your mind when you are compiling your keyword list.
Manually searching for keywords can work but is a lot of hassle and requires too much of efforts and time consumption, and is not always that effective. So how do you research for keywords effectively and fast? The answer is – by keyword research tools. What tools to use? Here we have compiled a list of the top keyword research tools that you can use from depending on your requirements and budget (includes free as well as paid tools):
- Google Keyword Planner
Google is the king in the game of site optimization and online marketing, and there is no doubt that their keyword planner is highly used. If you have an active Google Ads account then you can use this tool for free. It is very good to use for intermediate to advanced PPC keyword research.
- WordStream’s Keyword Tool
This is a free tool and when you are focused on your PPC implementation then this comes as the best bet. Most PPC services providers use this tool for easy keyword research, scouted through a database of around 60 verticals. Note one thing that the free version provided you first 25 results only.
As the name sounds it is related to Reddit and searches for the keywords by looking at the posts, comments and titles on Reddit platform. For content idea and social media promotion, this tool is highly recommendable. It is free to use.
- Google Search Console
When you want to know what the user intent is and plan your content strategy accordingly then look for and find keywords using Google Search Console. This free tool provides you with accurate results for organic keyword research, and helps immensely in content creation and optimizing the existing SEO content.
‘People Also Ask’ is a great feature of Google that appears on the SERPs. Targeting these and optimizing the content according to this feature helps to improve ranking. AnswrThePublic is a great tool to find keywords specific to target this feature. Free version provides you with 3 searches a day.
- Google Trends
This is a free as well as highly handy tool to use. Real-time data feature of this tool helps you dig the search history way back to 2004. As the name suggests this tool helps to look for and find popular and recent keywords. Rather than looking at volume aspect of the keywords, this tool helps you to find whether a keyword has been growing in popularity.
With over 32 million questions in its database, this tool helps bring results and queries from question websites like Quora, Reddit. Providing 50 results per query with the free version, it helps find ideas for blogs and social media posts.
- Free Version
The free version of Semrush tool is ideal for beginner to intermediate SEO process. Covering basic keyword data like volume, CPC and difficulty, it helps to plan out the SEO content creation strategy.
- Paid Version
The paid version of Semrush tool comes with advanced features like content marketing toolkit, social media support, and it helps to find out the intent of keyword phrases. A highly favored premium keyword research tool, this is used globally by SEO & PPC experts, businesses, and marketing agencies.
This tool leverages Google Autocomplete to look at the data and user search behavior, generating suggestions of long-tail keywords. Not just search engines, this tool provides different platform related suggestions including Bing, YouTube, Amazon, Play Store, eBay, Twitter as well as Instagram.
A complete source in itself for content research, this tool comes with features such as Unmatched backlink index, Return rate and Unique click metrics. Ideal to be used for link building, advanced SEO, and click data.
- Moz Keyword Explorer
A leading resource for all things SEO, Moz also provides a high-end and premium keyword research tool. Equipped with features like Organic CTR, Priority Score, it helps find results related to basic keyword data, site audits, rank tracking and page optimization reports. If you are a beginner or an intermediate in SEO or PPC, then this tool is for you.
Leveraging AI, Growthbar provides great suggestions for SEO content outlines, and suggestions in keywords covering search volume month-wise, rank tracking, difficulty scores, cost per click, and thorough site analysis. It comes with a five-day free trial.
Along with the above mentioned keyword research tools, there are many others as well like KWFinder by Mangools, Serpstat, Ubersuggest and many more. Make sure to assess all the features and functionality of the tool before using it for your SEO Services in India or elsewhere.