SEO is perhaps the most important aspect of any digital marketing strategy no matter the size of the business.
And, this is not just an assumption, but with 38,000 searches getting catered by google every second, you need to get your brand on the top of the search engine rankings in order to make sure that your business is up and running.
And, what else can help you more in this than Search Engine Optimization or more popularly known as SEO.
Now, a good lot of businesses out there hurt their pockets a lot just by giving out thousands of dollars to agencies who take care of their SEO.
But, if you can put in a bit of effort in learning how things work in SEO, you can possibly save a lot of money and use it in something even more important.
And, SEO tools can help you the most in the same.
Now, to make the most out of SEO, you need to make sure that you have a couple of things. These are,
- High-quality content
- Great distribution strategy to earn high-quality backlinks.
So, to handle it all by yourself, you need to make sure you are looking for SEO tools which are particularly good at taking care of these two aspects.
Now, as we have the clues, let’s check out the tools that can get you the best results out of your SEO endeavours in the upcoming year of 2022.
The Best SEO Tools For 2022
Here you will find the top and most effective SEO tools can change the entire horizon of your SEO and skyrocket your ROI in 2022.
Let’s get the ball rolling.
1. For Backlink Research: Ahrefs
Having over 16 trillion links crawled every single day, Ahrefs is now quite a popular name among SEO people.
Moreover, as they claim, their website crawler is the second largest in the entire world, just behind the search giant, Google.
So, you yourself can imagine what you can do with your SEO, once you have harnessed the power of Ahrefs.
Ahrefs is capable of churning out tons of useful information just by typing in the concerned URL.
Not just that, you can also find the seed keyword as well as the associated keywords easily just by making use of their keyword research tool.
In fact, for most businesses out there Ahrefs is their first choice when it is about a tool that can help them track their organic search rankings, finding the backlinks of their competitors as well as for keyword research.
Although, there is a problem that you need to tackle while using this fantastic backlink research tool and that is, they churn out a lot of information.
And, when we say a lot, it means a lot of LOT!
This thing here can cause analysis paralysis. And that can cause distraction.
Yes, and at that point in time you would wish to go back to your simple SEO solution.
Yes, it takes a lot to handle such a hyper-efficient, enterprise-level tool.
Speaking of the price, you get to use the trial version of Ahrefs for 7 days at $7. However, after that they will be charging you from $99/month to $99/month, depending on the plan that you pick.
2. For Keyword Research: Semrush
Just like Ahrefs, Semrush is also proved to be a great tool for taking care of SEO as well as of market research.
Practically this tool has everything that you need to perform effective keyword research, domain audits, backlink analysis, domain analysis as well as keyword planning for Google Ads.
And, that is why it is a favourite tool for most of the SEO guys out there.
Honestly speaking, not just SEO guys, but mammoth brands like Quora, Overstock as well as eBay are also a big fan of this SEO tool that Semrush offers.
So, if you are a sophisticated marketer who handles the SEO of an enterprise-level organisation and wishes to make informed decisions regarding organic search optimisation then nothing can help you better than Semrush.
In fact, even after all this success, Semrush are continuously upgrading their keyword research tool and coming up with new features as well as unique insights regarding URLs and keywords which make it even more effective.
And the best part, Semrush’s keyword research tool can provide you with all the necessary information in a very easy-to-read dashboard.
However, just like Ahrefs, you also need to put in a bit of effort to get used to it as it is quite an advanced tool.
Now speaking of price, there is a free trial option which allows you to use Semrush for free for 7 days. After you make your mind to purchase it, there are three pricing plans which you need to choose from.
The Pro plan would cost you $99.95/ month, the Guru plan costs $199.95/month, and the Business plan costs $399.95/month.
However, even if you do not make a purchase, you can still make use of it but just for generating a few reports on a daily basis.
3. Overall Best: Moz Pro
Since its early days back in 2000s, Moz has been quite popular among its users. And, needless to say, it is perhaps the most prolific SEO tool that you will find on the Internet.
In fact, if you are into SEO, you most likely know that Moz’s robust blog is potentially one of the first ones to jump into every new Google algorithm and explain it’s all sides to their audience.
For most newbies, Moz Chrome Plugin is the first thing that they get their hands on. It is quite a simple browser extension which provides its users with a few data points about concerned websites, such as domain and page authority.
Moz Pro is the premium version of Moz.
It is a robust tool that helps its users with keyword research, running technical audits regarding SEO, checking the backlinks of your competitors as well as with optimising content.
So, no matter if you wish to identify useful low-volume keywords, explore new backlinks and earn them, or improve your on-page SEO, Moz can help you with it all.
In fact, Moz has a special website crawler for on-page SEO which they call Site Crawls.
Moz is so easy to use that all you need to get started is just entering a keyword or an URL.
You can also get the best out of its custom reporting and easy-to-understand dashboard which makes tracking results just a cakewalk.
Now coming to the price section, depending on the features that you pick the price of Moz Pro goes from $99/month to $599/month.
Also, they offer you a 20% discount on the prices for paying the sum yearly upfront.
Lastly, they also offer you with a chance to explore their tool for 30 long days before you finally make your mind to purchase it.
It is undoubtedly a good pick, isn’t it?
4. For Rank Tracking – ESL Ranks Pro
SEO is a continual process and you need to measure the performance of your SEO campaign’s performance time and again. It isn’t something you can guess about. You need data, and quantifiable data at that. This is what ESL Ranks Pro does for you.
This rank tracking and monitoring tool helps you keep track of where you are ranking on all the major search engines, for every targeted keyword, specific to every page of your site. You can check and keep track of ranking updates on a daily, weekly or monthly basis. Not just that, but you can assess ranking for different targeted locations. The tool also features multiple language support. You can also keep track of your competitors ranking and evaluate where you stand against them.
The ESL Ranks Pro tool also provides a detailed traffic estimates along with evaluation of backlinks profile. With a visualized data chart, it provides you key metrics and insights into keyword trends and more to strategize your SEO practices accordingly.
5. Best Free Tool: Google Search Console
As the name already suggests, Google Search Console is capable of churning out the best information regarding SEO. And clearly because it is a tool offered to marketers by search engine giant Google itself.
It’s just a matter of a few minutes till you completely set this tool up and once it starts helping you, you will be able to get your hands on the best set of insights regarding your website.
Such valuable information can help you to a great extent to boost up your SEO endeavours.
Besides all of these Search Console is also capable of providing you with impressions as well as click data, exclusively for your website.
However, you have already come across in our previous points that paid tools like Ahrefs and Semrush also provide such kind of information. But, in reality, that information is second hand.
But, when it is about the information that you get in Search Console, you can consider it entirely credible as that information is coming straight from Google, itself.
You can also get to see your inbound and outbound links via this effective tool. So, you easily run audits regarding website speed to understand if any of your webpages are pulling your website’s loading speed behind.
Moreover, you will also have the access to valuable information such as your rankings for certain keywords and their performance over the course of time.
And, as far as prices are concerned, this tool is absolutely free, and you will never have to pay a single penny to make the most out of it.
6. Screaming Frog
When it is about technical audits, Screaming Frog is perhaps the best tool that is available on the internet.
The SEO Spider from Screaming Frog is also a website crawler just like the ones the Ahrefs and Semrush provide you with.
However, it is known for its ability to crawl through the URLs of websites in order to fetch key elements which can help you immensely to perform technical audits and perform analysis of the on-page SEO elements.
With Screaming Frog, you can also crawl through your website in order to find out broken links, find out which pages are crawlable, check the H1 tags and meta descriptions, create XML sitemaps, and see the inbound and outbound backlinks to any website or web page.
Not just that, you can also render all this valuable through a CSV or Excel format.
Besides this all, Screaming Frog also allows you to detect 404 errors or other types of server errors that are present on your website.
However, all this information might seem too much to a newbie.
Now, speaking of price, the free version of this tool allows you to crawl through 500 URLs.
However, to run even more audits, you will have to purchase the premium version which would cost you $149/year.
7. Surfer SEO
Looking for a tool that can streamline your content operations and help you better all of your onsite content with ease, efficiently?
If so, then Surfer SEO is the best tool for you.
With this tool you can run website audits with just a single click, literally.
Not just that, this effective tool is also capable of analysing over 500 ranking factors and sum up important information from the top 50 pages that rank on your relevant keywords.
You can use this information to draft a plan to optimise content on those particular keywords.
In the past years SEO executives were forced to meddle with the optimisation techniques, however, this tool has changed the entire horizon of the same.
Yes, Surfer SEO has successfully removed the guesswork of content optimisation and now SEO guys can give up on their intuitions and deal with the facts to perform their job more effectively.
In fact, content optimisation when performed manually, ends up being too time-consuming. Not just that, it was also quite prone to human errors.
But, today, they are capable of having an in-detail breakdown of the search engine results pages for a particular keyword which is relevant to them in just a few minutes.
All thanks to Surfer SEO.
Coming down to price, you get the opportunity to choose between five different plans while purchasing Surfer SEO. These are, Hobby which is available at $29/month, Basic plan for $59/month, $99/month for Pro pan, for Business plan you need to pay $199/month, and lastly, $649/month for Business Plus.
Not just that, if you pay the entire sum annually, you also get a 20% on your bill.
8. KeywordTool.io
Besides Semrush, there is another tool that is considered one of the best when it comes to keyword research. And that is KeywordTool.io.
This effective tool is also the first preference for a good lot of marketing agencies as well as for SEO experts.
It has the capability of pulling over 750 long tail keywords with the help of Google Autocomplete. For this all you need to do is inputting a relevant search term and KeywordTool.io will do the rest for you.
You can also use this tool for several search engines such as Google, YouTube, Instagram, Play Store, and Amazon.
Besides having a very simple interface, it is also capable of presenting massive amount of keyword suggestions fetching them directly from Google.
Moreover, because of its high utility, it is also considered as a great alternative to the Keyword Planner that Google offers.
This is because Keyword Planner is often responsible for eliminating long tail keywords from the results that it produces. However, they are extremely important and of much use in content marketing because, these keywords are used in paid advertising for Google Ads.
Now, when pricing is concerned, you get a free plan as well as paid plan to make the most out of KeywordTool.io.
The paid plan costs you $199/month, however, if you opt for paying it annually, you can avail it at $79.
And why not pay this small price when you can easily get additional perks as well as improved accuracy of all the search engine data.
9. SerpWatch
SerpWatch is also an effective tool that allows SEO professionals manage as well as analyse keywords as well as the rankings of their websites.
The comprehensive data regarding website rankings that you get gets aggregated from the major search engines globally. Hence, you can expect to get the best results through this tool.
Not just that, you can also customise your notifications accordingly so that you get notified through email or Slack, whenever your rankings change for relevant keywords.
The advanced keyword data as well as the SERP features that SerpWatch offers can help you a lot in generating reports regarding SEO ranking, quite easily.
You can also utilise this vast information to get more details about crafting a great keyword strategy.
In fact, this highly effective tool will also be providing you useful information regarding the algorithm updates of Google so that you can make necessary changes to your content accordingly in no time.
What’s Your Take?
Evolution of SEO is a continuous process as long as Google keeps on updating its algorithms. And, as you can already guess it is not going to stop anytime soon, and so is the evolution of search engine optimisation.
So, before you settle down with an SEO tool, you need to make sure that they can take care of the following points:
- Has great keyword research capabilities
- Can perform website audits effectively
- Can provide you with important insights regarding on-page SEO
Any tool that can take care of them all should be your go-to. And, if one tool can’t do them all, pick a set of tools that can do the same.
So, have you made a list already?
If not, do it right now!
What are you waiting for?
