In today’s fast-growing world, competitors are common and the biggest obstacles for every business. However, local SEO is an effective way to promote your local business online. While general SEO concentrates more on gaining higher rankings in search engines around the globe, local SEO is preferable for visibility in searches in a specific location. It is the best marketing strategy to highlight your brand, products and services to reach local customers.
Also Read: What is SEO?
Optimizing your website for local SEO brings more traffic, rankings, and conversions if you have applied the right strategy to form a good customer base. Without local SEO, your business could be missing out on a large amount of traffic. Let’s figure out the top 10 ways to make your local SEO successful:
- Claim your Business on Google My Business
Creating and optimizing your account on Google My Business helps to make a presence for free on the search engine. This will not only make your business visibility on the search engine for localized searches but also if Google finds your business appropriate it could reflect in the sidebar space of a Google search.
2. Attain Reviews from Satisfied Customers
Genuine reviews directly from the happy customers will optimize your business on Google My Business as well as encourages more customers to purchase from you. According to the Bright Local’s 2017 Local Consumer Review Survey, 85 per cent of customers believes in online reviews than personal recommendations.
3. Voice Search Optimization
The demand for voice search is and will increase in the future. Thus, when it comes to local SEO, it is important to optimize how users ask queries when they speak into devices. In the case of optimizing for voice, it is good to consider customer interest and make the specific piece of information available for them.
4. Create Local Content
Publish content which is based on local news stories, events, and activities. You can also create local videos that define your business niche. This will help you to get ranked for each specific location on the search engine.
5. Go Mobile
The 2017 research of Acquisio reveals that 75 per cent of mobile searches show local aim generating in-store, and offline visits in 24 hours. This confirms that optimizing your site for mobile upgrades the level of your local SEO.
6. Use Local Keywords
The keywords that are relevant to the local customers make more sense when you want to get ranked locally on search engines. Use Google Keyword Planner to filter keyword searches based on the preferred location.
7. Add Location Pages
Location pages on the site are must if you’re targeting more than one location. Add store hours, name, address, contact details, testimonials, parking availability, and other similar information and try to create unique content for each page.
8. Acquire Link Signals
9. Use Online Business Directories
The websites of online business directories such as Yelp, MapQuest, YellowPages, and much more will not only display your business name, address, contact details but will also help to boost your local SEO.
10. Dedicated Webpage for Each Product
Stuffing all the services and products in one big page is not entertaining for the users. Instead, it is good to dedicate each page for each unique product you offer. This can help to increase your ranking possibilities as well.