If you still haven’t created your Google Business Profile, you’re passing on several golden prospects. One of the internet giant’s most efficient tools for assisting you in growing your local and global online business presence is Google Business Profile. A properly updated Google Business Profile can, among other things, make it easier for potential customers to find your website read or write about your goods or services, find directions to your shop, and more.
On the other hand, failing to set up and maintain your Google Business Profile can quickly lead to reputational harm, limited exposure, and a loss of potential clients who are looking for the goods or services you offer on Google. Read this blog if you want to know more about Google My Business Profile.
However, if you’re someone who already has an established Business Profile on Google then you’d be interested to know more about its recent transition from ‘Google My Business App’ to ‘Google Maps & Search.’ We’re going to discuss this recent transition in this article and how you can edit your profile to stay up to date with the new Google guidelines.
How You Can Manage Your Business Profile Directly on Google
Having a Business Profile on Google Maps and Search gives you the benefit of:
- Make updates to your business information, adjust your business hours, and add a website.
- You can also add additional updates or photos to stand out from the competition.
- You can also respond to user queries & reviews to connect better with your customer base.
However, one must note that certain features differ between Google Maps and Search, and the Operating System.
How to Transition from Google My Business App to Google Maps & Search
Google has recently made it easier for business owners to manage their Google Business Profiles. Now, if you own a business profile, you cannot use the ‘Google My Business App’. Instead, you have the option to manage and edit your profile directly from Google Search and Google Maps app.
However, business owners must note that there has been no change in how customers will find or interact with your business profile online.
This transition only affects the business owners who now must use Google Search or Google Maps App to access or edit their business profile. Let’s find out how you can do that.
1. Access it on Google Search
You can access your business profile on Google Search with the following steps:
- First, log into the Gmail address that you’ve used to create your Business Profile.
- Next, you need to type ‘My Business’ or your Business Name in the Google Search bar and hit enter.
- As you hit enter your Google profile will appear as shown in the image below.
2. Access it on Google Maps App
Follow the steps mentioned below-
- First and foremost, you must download the Google Maps App on your mobile devices. (This app is readily available on all app stores). Or you can just tap Manage on Maps on your Google My Business App to make the switch.
- You need to sign in to the same Google account that you’ve used to create your Business Profile.
- With Google Maps App, you need to manually enter the name of your business in the search bar.
Edit Your Business Profile Using Google Maps & Search
You have the option to edit your business profile on Google using Search & Maps in order to keep the information on Google accurate and up-to-date. Doing so allows potential customers to find and learn more about your business.
You can easily make changes to information such as business name, category, service area, phone number, hours, website, address, pin location, attributes, photos, opening date, and more.
1. Edit Your Business Profile Using Google Search
To edit your business profile on Google Search-
- Go to your business profile or type My Business in the Google search bar. (As mentioned above).
- Select Edit Profile.
- You can choose different options to change. Don’t forget to click on Save after each change you make.
3. Edit Your Business Profile Using Google Maps
To edit your business profile using Google Maps-
- Open the Google Maps app.
- With Google Maps App, you need to manually enter the name of your business in the search bar. (As mentioned above)
- In order to edit your business profile, go to your Google Maps app and tap on your Profile Icon and click on Your Business Profile.
- From here you can access Google business maps and make any changes you want.
Why is it Important to Have a Google Business Profile
One of the most reputable companies listing databases in the world is Google Business Profile. You can manage your online reputation, improve your local search ranks, and draw in more potential clients by setting up a Google Business Profile. Nevertheless, setting up a Google Business Profile is only one aspect of the fight.
You must understand how to maintain your Google Business Account and keep it updated if you want to take advantage of all these advantages. The following outcomes for your company might be produced by a properly maintained Google Business Profile:
- Google Search and Google Maps are both used by 83% and 55% of customers, respectively, to research a company.
- Google Business Profile is used by 64% of searchers to locate a business’s contact information.
- Google Business Profile generates an average of 100+ phone calls per month for 16% of firms.
- Through their Google Business Profile, the typical company is found each month in 157 direct searches and 852 discovery searches.
- Among the top three variables influencing consumers’ purchasing decisions are photos and reviews.
- 89% of searchers are more likely to patronize a company that regularly addresses Google online evaluations.
So, by maintaining an updated Google Business Profile, you can draw in more potential clients.
How Can You Make Your Google Business Profile Stand Out
It’s time to go over a few quick pointers on how to make your Google company listing stand out in the Google search and maps now that you’ve figured out how to alter your Google business page.
- Location Verification
In both Google Maps and Search, business listings with confirmed locations typically appear higher in search results. For instance, if your company provides digital marketing services in Chicago, you might want to think about using Google Business Profile as one of your main marketing channels to draw in new clients.
Additionally, confirming the location of your company directly raises your ranking for the distance ranking factor. (Pro Tip: Run a fast SEO assessment to determine how healthy your company website is overall.) This is why, if you neglected to do so during setup, it is vital that you verify your location in your Google Business Profile.
You only need to request a location verification postcard from Google Business Profile Manager’s location option in order to confirm the physical location of your company. Additionally, after receiving the postcard, input the secret code on it to confirm the address of your company in the Google Business Profile.
- Complete Your Profile
Businesses with complete profiles and precise information are simpler to match with the correct queries, according to Google’s Google Business Profile Help Centre. This simply implies that you can greatly increase your chances of being among the top results in Google Search & Maps by completely filling out your Google Business Profile.
It was stated in another Google Business Profile Help Centre Post that if you complete your Google Business Profile:
- Customers are 2.7 times more likely to think highly of your company.
- Your business location is more likely to be visited by 70% of searches.
- 50% more searchers are likely to make a purchase from a company with a thorough profile.
- Include Keywords
Make sure to naturally incorporate important keywords while filling your business profile on Google to further improve your chances of appearing in Google Search and Maps.
Use the Keyword Planner Tool or Google Trends to discover the keywords your target clients use. Both of these resources are available for free use and can assist in identifying the precise search terms that potential clients are using to look for the goods and services that your company provides.
Just be careful not to forcefully insert keywords or use irrelevant keywords as this can lower your search rankings in Google Search & Maps.
- Utilize Special Features
Google Firm Profile gives additional options to emphasize significant information about your business based on the key category you’ve selected for it.
If your company fits into one of these categories, you might want to use the following category-specific features:
- Businesses that provide services may list their services.
- Menus, images of popular foods, and bar and restaurant content can all be uploaded.
- The amenities, check-in and check-out timings, class rankings, and general features can all be seen on hotel websites.
- Healthcare providers may provide information about health insurance.
- Based on or with the ability to display product photos, ratings, pricing, and reviews
In addition, depending on the type of business, companies can enable several button types like Orders, Reservations, or Appointment Booking.
- Pre-fill your Q&A Section
An excellent strategy to give your consumers on Google Business Profile useful information is to pre-fill your Q&A section. The most effective approach to achieve this is to keep track of the typical inquiries your potential consumers have about your goods or business in general and respond to the most crucial inquiries in the Q&A section of your Google Business Profile.
Better, you can simply copy your company’s FAQ page from its website and paste it into your Google Business Profile. This will result in a win-win scenario for your company, your clients, and Google.
Conclusion
It’s always a good idea to learn how to manage your Google Business Profile on your own if you want to draw new consumers from Google Search and Maps so that you can track performance, make changes based on findings, and keep your business profile current.
We hope this article has provided you with all the information you require to manage your Google Business account on Google Search and Maps. However, feel free to contact an SEO professional at any time if you require it.
