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We've already covered in the previous chapter, how you can create quality content that would give your audience solutions to their queries or provide them with relevant information, now it’s time that we move towards tackling the search engines as well!  As a business owner, it’s not required for you to have a deep knowledge […]

Now that we’ve already covered how search engines work and keyword research in previous chapters, it’s finally time that we tackle On-Page SEO and learn how to craft web pages that answer searchers’ queries efficiently.  On-Page SEO first and foremost deals with content creation. Our main focus is to create the kind of content that […]

Let’s determine which strategic keywords to target in the content of your website and how to create that material in a way that will appeal to users and search engines alike. You can use keyword research to your advantage if you are aware of your target market’s search habits and how they locate your content, […]

As already discussed in the previous chapter, Search engines are basically answering machines that are primarily there to answer the audience’s requests. The primary aim of any search engine is to arrange the online content in a systematic manner and take out the relevant content to answer users’ requests whenever called upon so. However, your […]

Welcome to the beginner’s introduction to SEO. If you’re well-versed in the basics of SEO marketing, then you can go ahead and skip this chapter. However, if you are someone who has no idea what SEO is and how it works then this chapter would serve as a foundation for your knowledge. Here, we’re going […]

Search Engine Optimization or SEO is one of the most important weapons you need in your arsenal to ensure your business's online success. Here, we have attempted to answer all the questions that might arise in your mind in relation to SEO. We hope by the end of this read, you’ll have a clear idea […]

When it comes to SEO there is never a dull or quiet moment. SEO is something that demands your constant attention and maintenance. So, if you’re thinking that just optimizing your website would be enough then you’re in for a surprise.  Some operations, like switching from HTTP to HTTPS, only need to be completed once. […]