Google search console
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How to Set Up Google Search Console and Verify your Site Ownership?

Topics Covered A Brief History of Google Search Console The Google Console was launched on May 20, 2015, and was later replaced by the Google Webmaster. Google announced the release of a new search console version in January 2018. Google removed the old search console reports in September 2019, and consequently, all the homepages and…

Martech
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How MarTech (Marketing Technology) Has Evolved Over the Years – A Look at Key Insights and Statistics

Short for Marketing Technology, MarTech refers to the set of integrated tools and technologies used to carry out various marketing capabilities that encompasses creating, executing, optimizing and managing marketing plans across different channels. These automated tools and software applications improve how marketing efforts are undertaken. Leveraged by different industries, MarTech helps to better understand what…

Key Digital Marketing Statistics for 2025

Key Digital Marketing Statistics for 2025

The digital marketing landscape is in constant flux. What worked yesterday might be obsolete today, and staying ahead requires a keen understanding of current trends and performance benchmarks. As we navigate 2025, data isn’t just helpful; it’s essential for crafting effective strategies that drive growth, engagement, and return on investment (ROI). The global digital marketing…

ESL Ranks Pro
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8 Powerful Reasons Why eSearch’s ESL Ranks Pro Should be Your Go-to Rank Monitoring Tool

As a digital marketing expert or even as a website owner attentive to their website ranking on SERPs, do you keep track of where your site is ranking for organic results? Is it daily, weekly, or monthly? Do you use a tool for that or go about it manually? If your answer is the latter…

free seo tools
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15 Top Free SEO Tools to Use to Gather Insights, Conduct Research, Collect Data & Do Much More

When you are starting out with Search Engine Optimization (SEO), or when you want to up your game, having the right collection of SEO tools could prove to be a game-changer for you. So, here we are, with a compiled list of best and 100% free top 15 SEO tools that every online marketer must…

Meta description tags
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Meta Description Tags: A Key Element of On-Page Optimization

What is a Meta description tag? A Meta description is an HTML tag that, like the Meta title, provides a very brief summary of a page for the benefit of search engines and users.The primary purpose of a Meta description is to let users know what the page is about and encourage them to click…

Keyword Clustering
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The Art of Keyword Clustering: Maximizing Relevance and Conversion Rates

Introduction In the past, on-page SEO techniques would include optimizing each web page of a site for a single keyword. Copywriters and marketers would create webpages for all possible variations of the primary keyword. However, as Google’s natural language processing gets smarter, single-keyword optimization becomes less effective and outdated. With every update, Google has become…

SEO Reports
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SEO Reports: Your Road Map to Smarter Marketing and Business Decisions

Topics Covered ·         An Introduction to SEO reporting ·        Why are regular and timely SEO reports important? ·        Top SEO reporting tools (Free and Paid) ·        How to create an impactful SEO report? ·        How to choose the best reporting Tools? ·         Wrap Up An introduction to SEO reporting Creating impactful and focused SEO reports…

Meta tags
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Essential Meta Tags for Optimizing Your Website’s SEO

Meta tags are snippets that describe the content of a web page. They don’t appear on the page itself but appear in the source code.They are commonly used to define page descriptions, keywords, document authors, modified documents, and other metadata. Meta tags have a significant impact on on-page optimization; however, some of them are more…

Customer Reviews

The Power of Customer Reviews: How Social Proofing Drives Sales

Introduction What is the first thing you do when you have to buy something online? Most people dig through online platforms to learn about other people’s experiences with the products or services they are intending to buy. Online reviews significantly impact buyers purchase decisions. Research shows that more than 9 out of 10 customers read…