Redirects
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Redirects: Everything You Need to Know for Effective Website Management

Introduction to redirects in SEO Redirecting is when a URL points to a new destination. They indicate search engines and browsers about a URL and where to find the web page. It involves code implemented to a specific URL or a group of URLs, so that the user (or search engine) is sent to a…

E-commerce marketing
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25 Proven E-commerce Marketing Strategies for Boosting Online Sales in 2023

E-commerce platforms are currently providing huge scope for growth to both small and large businesses. Stats reveal that retail e-commerce sales has amounted to approximately 5.2 trillion U.S. dollars worldwide in 2021. It has been forecasted to grow by 56 percent over the next years, reaching about 8.1 trillion dollars (about $25,000 per person in…

Marketing agency
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How to Find the Best Marketing Agency near You?

Marketing agencies can be invaluable partners for businesses looking to grow and expand themselves. Hiring a marketing agency near you give you access to a team of experienced professionals with a diverse range of skills and expertise to provide marketing solutions based on business needs and goals. They help businesses to boost their brand awareness,…

Website structure
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How to Create a Solid Foundation: Tips for Building a SEO-Friendly Website Structure?

Introduction What is a website structure? Why is it essential to have a well-designed website structure? Different Types of Website Structures Hierarchical website structure (Tree Model) Linear website structure (Sequential model) Webbed website structure (AKA network model) Database website structure Why Hierarchical structure is considered best from the point of view of SEO? What are…

Google search console
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How to Set Up Google Search Console and Verify your Site Ownership?

Topics Covered A Brief History of Google Search Console The Google Console was launched on May 20, 2015, and was later replaced by the Google Webmaster. Google announced the release of a new search console version in January 2018. Google removed the old search console reports in September 2019, and consequently, all the homepages and…

Martech
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How MarTech (Marketing Technology) Has Evolved Over the Years – A Look at Key Insights and Statistics

Short for Marketing Technology, MarTech refers to the set of integrated tools and technologies used to carry out various marketing capabilities that encompasses creating, executing, optimizing and managing marketing plans across different channels. These automated tools and software applications improve how marketing efforts are undertaken. Leveraged by different industries, MarTech helps to better understand what…

Key Digital Marketing Statistics for 2025

Key Digital Marketing Statistics for 2025

The digital marketing landscape is in constant flux. What worked yesterday might be obsolete today, and staying ahead requires a keen understanding of current trends and performance benchmarks. As we navigate 2025, data isn’t just helpful; it’s essential for crafting effective strategies that drive growth, engagement, and return on investment (ROI). The global digital marketing…

ESL Ranks Pro
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8 Powerful Reasons Why eSearch’s ESL Ranks Pro Should be Your Go-to Rank Monitoring Tool

As a digital marketing expert or even as a website owner attentive to their website ranking on SERPs, do you keep track of where your site is ranking for organic results? Is it daily, weekly, or monthly? Do you use a tool for that or go about it manually? If your answer is the latter…

free seo tools
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15 Top Free SEO Tools to Use to Gather Insights, Conduct Research, Collect Data & Do Much More

When you are starting out with Search Engine Optimization (SEO), or when you want to up your game, having the right collection of SEO tools could prove to be a game-changer for you. So, here we are, with a compiled list of best and 100% free top 15 SEO tools that every online marketer must…

Meta description tags
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Meta Description Tags: A Key Element of On-Page Optimization

What is a Meta description tag? A Meta description is an HTML tag that, like the Meta title, provides a very brief summary of a page for the benefit of search engines and users.The primary purpose of a Meta description is to let users know what the page is about and encourage them to click…