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Introduction In the past, on-page SEO techniques would include optimizing each web page of a site for a single keyword. Copywriters and marketers would create webpages for all possible variations of the primary keyword. However, as Google’s natural language processing gets smarter, single-keyword optimization becomes less effective and outdated. With every update, Google has become…
Topics Covered · An Introduction to SEO reporting · Why are regular and timely SEO reports important? · Top SEO reporting tools (Free and Paid) · How to create an impactful SEO report? · How to choose the best reporting Tools? · Wrap Up An introduction to SEO reporting Creating impactful and focused SEO reports…
Meta tags are snippets that describe the content of a web page. They don’t appear on the page itself but appear in the source code.They are commonly used to define page descriptions, keywords, document authors, modified documents, and other metadata. Meta tags have a significant impact on on-page optimization; however, some of them are more…
Introduction What is the first thing you do when you have to buy something online? Most people dig through online platforms to learn about other people’s experiences with the products or services they are intending to buy. Online reviews significantly impact buyers purchase decisions. Research shows that more than 9 out of 10 customers read…
“Title tags and Meta descriptions for a website are what a cover is for a book. It may give a user a reason to select your web page among millions of options to choose from”. What are Title Tags? The title tag is an HTML element used for summarizing the main data of a web…