E-mail marketing
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Maximizing Conversions: Optimizing Your Email Marketing Campaigns

A brief history of email marketing Email is celebrating its 46th birthday this year since its origin in 1978, when the very first mass email campaign was sent to about 400 recipients, promoting Digital Equipment Corp., and nonetheless, it has been an incredible journey. Since 1978, there have been a lot of changes in the…

content marketing strategy
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Creating a Content Marketing Strategy That Works: Best Practices for Maximum Impact

Content is an indispensable part of an online marketing strategy. Everything you want to convey to your audience is conveyed through written and visual content. To nurture long-lasting relationships with your targeted audience, your content should be of high quality, appealing, and valuable to the targeted audience. With the increasing significance of content in the…

Google Revises “Video Mode” Guidelines, Highlighting the Video’s Central Role on the Webpage

Google Revises “Video Mode” Guidelines, Highlighting the Video’s Central Role on the Webpage

Here is some big news for webmasters and content creators. Google has recently revised its “Video mode” guidelines, focusing more on the central role videos play on web pages. It means optimizing your videos for search engines is now more important than ever. This update from Google is sure to impact how websites present information…