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Of the many subsets of AI, perhaps machine learning is most common in marketing: it ensures data-driven decisions and helps optimize campaigns. This technology can be applied in marketing to…

The current landscape of the digital era has evolved rapidly over the years. People now trust reviews, testimonials, feedback, ratings, and other judgmental factors before buying a product online or…

The age-old question of SEO versus PPC often leads to a frustratingly simple answer: it depends. Both strategies have their merits and drawbacks, and the optimal approach varies depending on…

Instagram is the forth largest social media platform with more than 2 billion monthly active users. This platform has become a favorite for media sharing among global users due to…

Businesses spend a lot on marketing strategies, run paid ads, and do branding efforts for various purposes. Among all the activities they do, they also need to stick to the…

Measuring the performance of your website is crucial from the very beginning. You need to track the outcomes of every activity that you do for promoting and distributing content for…

With time, your website content grows in quantity. You plan for more landing pages, blogs, resources, and other vital content for SEO purposes. In that case, you often forget to…

We have seen many updates in Google search algorithms. And with every update, rankings tumble. If we talk about the latest one then mobile-friendliness is one of the key ranking…