Gone are the days when brands were only dependent on celebrity endorsements and ads. Today, influencer marketing is opening more organic means to increase brand awareness and connect with a wider audience. Over a few years, many of the business owners are making a change into their brand through influencer marketing and learning new practices to get even better results.
What is Influencer Marketing?
Influencer marketing is the process of appointing an individual who is capable of influencing the targeted segment on popular social media channels. Another way of influencer marketing is that influencer work as a content creator for their followers on social media to endorse products of the brand. Well, it is a great way of building strong relationships with new customers as well as increasing more loyalty for existing customers.
4 Reasons Why Influencer Marketing is Important for Your Brand
With an increase in the usage of social media activities and events, the sponsored ads may not get much attention. In this case, influencer marketing is the best bet. It is wise for a business owner to integrate influencer marketing and allocate their budget into it to make a powerful marketing strategy. Now come and let’s find out some reasons why influencer marketing is essential for your business.
- Customers Trust More on Influencers Recommendations
With the rapidly growing activities on social media, your business may be disappearing. In this case, your brand needs an influencer whom people can trust. The Bughin 2015 study reveals that influencers have great power and customers often end up buying a product recommended by them.
2. Switch to Opinion Leaders
Celebrities still have an advertising work to do, but today businesses are shifting more towards opinion leaders i.e. influencers from where customers can get honest reviews. While searching for an influencer, you need to look for the number of followers they have and a person who is suitable for your business niche. It can help to reach the right targeted audience and find interested customers easily.
3. Development of Social Media
Social media is growing at a fast pace across all age groups which means influencers can easily connect with a larger audience and can help to increase brand awareness. Popular social media platforms like Instagram have reached more than 700 million users so it can help to reach a huge number of users and inform them well about your products.
4. Ads Blocking Risk
People are more likely to block the ads which have been shown to them over the web. According to the 2017 report of PageFair shows that more than 600 million devices use ad-block and this number has increased by 30 per cent since 2016. In this case, you should not spend a lot of money on ads. You can focus more on finding influencers whom people can trust and rely on.
Influencer marketing has good potential to take your social media game to new heights. In a modern world of the internet, you can easily approach larger audience segments, and collaborate with influencers to increase your brand awareness and exposure.
At eSearch Logix, we can help you and your business to reach the top of your social media game. To get more assistance for social media tips and tricks, contact us or drop a comment below. We’d be glad to help you!