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Psychology of Colors in Marketing
The color-persuasion dialogue is very interesting although also very misunderstood in the marketing world. Color theory is a somewhat complex subject, but its usage in marketing and brand designing is…
Customer Engagement in Marketing: Strategies and Examples
The game has changed in marketing. And now, the customer holds the reins of their relationships with brands and not vice versa. For the most part, this is due to…
Local SEO Tips to Rank Higher on Local Searches
Are you a small business wanting to attract more customers from within your local community? Local SEO is a super powerful and cost-effective tactic that can significantly boost your visibility…
Top eCommerce CMS Platforms
Tired of using technical jargon? An extremely effective Content Management System (CMS) can help you turn your ecommerce into a clean, professional platform. No headaches of coding again! Having an…
How to Increase Brand Awareness? A Complete Business Guide
You’ve started a brand, established your proposition values, reaching out to potential audience, and doing everything to increase your brand awareness. But this won’t be sufficient. Increasing brand awareness means…
Social Media Marketing: How to Do It Right?
Social media is one of the most effective channels to help you reach and connect with your target audience. Building relationships based on trust is done by communicating with them…
Machine Learning in Marketing: Role, Tips & Examples
Of the many subsets of AI, perhaps machine learning is most common in marketing: it ensures data-driven decisions and helps optimize campaigns. This technology can be applied in marketing to…
A Branding Guide to Leverage User-Generated Content
The current landscape of the digital era has evolved rapidly over the years. People now trust reviews, testimonials, feedback, ratings, and other judgmental factors before buying a product online or…