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Of the many subsets of AI, perhaps machine learning is most common in marketing: it ensures data-driven decisions and helps optimize campaigns. This technology can be applied in marketing to a whole host of aspects of the customer journey-from personalized recommendations to predictive analytics. In this blog, we will talk about the increased utilization of…
The current landscape of the digital era has evolved rapidly over the years. People now trust reviews, testimonials, feedback, ratings, and other judgmental factors before buying a product online or collaborating with a company. These types of content aim to build the trust and credibility of businesses and help individuals in decision-making. Whether you’re a…
The age-old question of SEO versus PPC often leads to a frustratingly simple answer: it depends. Both strategies have their merits and drawbacks, and the optimal approach varies depending on your business goals, target audience, and budget. SEO is a long-term strategy focused on improving your website’s organic visibility through relevant, high-quality content. By optimizing…
Instagram is the forth largest social media platform with more than 2 billion monthly active users. This platform has become a favorite for media sharing among global users due to its flexibility and wide range of features. With the consistent growth of Instagram accounts, businesses have also shifted their focus to promote their products, services,…
Businesses spend a lot on marketing strategies, run paid ads, and do branding efforts for various purposes. Among all the activities they do, they also need to stick to the latest trends that can help them boost their efforts. For the past decade, influencer marketing has paced up across the globe. The Internet is full…
Measuring the performance of your website is crucial from the very beginning. You need to track the outcomes of every activity that you do for promoting and distributing content for your website. From blogs to landing pages, there is an SEO metric for every critical aspect. In this guide, we will talk deeply about these…
With time, your website content grows in quantity. You plan for more landing pages, blogs, resources, and other vital content for SEO purposes. In that case, you often forget to maintain the structure of your website to form a hierarchy and relation between the pages. This will result in a confusing user experience for several…
We have seen many updates in Google search algorithms. And with every update, rankings tumble. If we talk about the latest one then mobile-friendliness is one of the key ranking factors according to Google’s search algorithm. And to align your website with this update, you need to implement a crucial mobile SEO strategy. According to…
Having a content strategy to push your social media success is necessary for the brands. It directly impacts the core perspectives of your target audiences, if done right. Companies can leverage different social media content types to reach their end goals. However, it is necessary to understand what types of social media content are effective…
People like to read or engage with content when they find it relevant, accurate, and valuable. In the world of SEO, content has the most important role to play, and if it doesn’t fit with user’s search queries then you won’t get: According to Semrush reports, marketers experience more than a 40% increase in engagement…