Case Study
Commercial Vehicle Lights
Drove Commercial Vehicle Lights to the Top of Search Rankings & Sales
About Commercial Vehicle Lights
Commercial Vehicle Lights is a manufacturing company that builds automobile lamps and associated products for the US and global markets. It is located in Northern Ireland and deals with aftermarket lighting and styling of commercial vehicles. They have an extensive line-up of high-quality lighting products, including LED light bars, beacon lights, marker and tail lights, custom truck lightboards, mirrors, interior accessories, and others. CVL, which has brands such as Hella, Ring, Volvo, Scania, and MAN, caters to standard lighting requirements as well as custom lighting requirements in the UK, Northern Ireland, and Ireland.
- Web Design & Development
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Content Writing
- Paid Social Media
Key Objectives/Requirements
- Optimize the search rankings for high-value keywords as LED truck light board, 24 V beacon lights, custom truck mirror LED, HGVs warning lights, etc.
- Increase quality and conversion-oriented organic traffic, particularly on product category pages and custom solutions, where margins are bigger.
- Minimize the reliance on paid advertisements, and more sales should be transferred to SEO channels.
- Enhance organic visibility in international markets, focusing on the UK, NI, ROI, and other EU markets.
- Optimize the website technically for a superior user experience and improved sessions per page.
Results & Performance Metrics
| S. No. | Keywords | Google (UK) |
|---|---|---|
| 1 | custom truck lighting | #1 |
| 2 | commercial vehicle lighting | #1 |
| 3 | daf light board | #1 |
| 4 | Scania truck interior led light boards | #1 |
| 5 | commercial vehicle lighting uk | #1 |
| 6 | truck light boards | #1 |
| 7 | custom truck light boards | #1 |
| 8 | truck interior led light boards | #1 |
| 9 | scania light board | #1 |
| 10 | truck interior light boards | #1 |
| 11 | led light boards for trucks | #1 |
| 12 | scania interior lights | #1 |
| 13 | custom truck led light board | #1 |
| 14 | custom truck led light board football | #1 |
| 15 | hella truck lights | #1 |
Our Game-changing SEO Plan
Stage 1: Niche & Long-Tail Keyword Expansion
Keywords clusters around product specifications: In addition to generic wording, we had long-tail searches which involved voltage (12 V / 24 V), make/model of vehicle (Scania, Volvo, etc.), custom signage lighting, waterproof rating, LED vs halogen, etc.
Problem-solving content: The targeted queries were such as how to select marker lights for HGV, the most effective warning lights to use at night on a work lamp, and how to install a lightboard sign. These pieces of content assisted in trapping users who required direction, and not just shopping.
Phase 2: Product Page and Visual SEO Improvements
Image SEO: Quality images with descriptive filenames, alt text, organized into thumbnails, and gallery lazy loading put into place. In the case of custom lighting boards, we displayed user photo galleries, which were indexed.
Interactive configurators: In the case of custom light boards, we added mock-ups on which the user can view his/her text/design (preview), promoting engagement and order value on average.
Phase 3: On-page and Technical SEO Enhancements
Page speed enhancements: Image compression; deferred scripts; utilizing a CDN; stabilized Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift, First Input Delay) to good levels.
Mobile usability: Since most of the research found that fleet managers/drivers browse through the mobile, after hours, we redesigned mobile navigation, filter usability, touch-friendly buttons, sticky add to basket CTA, etc.
Data structure and schema: Improved product pages, Product schema, Review schema, Offer schema; Breadcrumb navigation schema and FAQ schema always where applicable. These assisted in eliciting rich snippets (star ratings, price, stock status) in SERPs.
International targeting: Geo-targeted content, display of currency (GBP/EUR), display of shipping/shipping cost, clearly displayed measurement units (voltage, lumens), and region-specific meta tags / hreflang where necessary.
Phase 4: Content Marketing & Off-Page Authority Building
Guides, blog articles, and comparison articles: LED vs halogen lighting in trailers, legal lighting requirements in HGVs UK, and how to maintain exterior lights in salt corrosion. These were informative pieces of content and also attracted backlinks.
User-generated content/reviews: Invited consumers to take pictures of installations, give a testimonial; also created a gallery of happy customersโ trucks, which created more trust.
Backlink resource authoritative/niche: Involved in trucking, transport safety, fleet blogs, vehicle accessories forums; obtained features/guest posts, product reviews, design profiles.
The Results
10+
Keyword in Top #10
+576%
Monthly Leads
+12%
Ad Conversions
+293
New Positive Reviews
