Case Study
Runway Waiters
Hidden to Visible: How eSearch Logix Assisted Runway Waiters Soar to Page 1 on 50+ Main Keywords, and 6x Organic Traffic within 8 months.
About Runway Waiters
Runway Waiters is a specialized event staffing and waiting service company that serves fashion shows, runway events, personal parties, and corporate galas. The majority of their clients are event planners, production managers, PR agencies, luxury fashion brands, and people who plan high-end social events. Their operations are primarily in large metropolitan cities, yet they want a national presence.
- Web Design & Development
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Content Writing
- Paid Social Media
Key Objectives
- Increase rankings for core keywords (e.g., runway event staff, fashion show waiters, event staffing agency).
- Drive quality organic traffic, and not just general traffic, but visitors that are likely to convert.
- Increase on-site interaction: session duration and page views, to minimize bounce rates.
Our SEO Strategy & Action Plan -
1. Technical SEO Fixes
- Streamlined page loading speed: image compression, lazy loading, browser caching.
- Mobile responsiveness redesign: fixed layout problems, made sure that it is rendered correctly on smaller screens.
- Link optimization: Fixed or removed broken links, created correct redirects, and better site organization, and URL organization.
- Better image optimization: added alt text, optimized file sizes, and next-gen formats (WebP) were used.
2. On-Page Optimization
- Keywords research and mapping: Discovered 50+ core keywords + long-tail versions that are pertinent to the services that Runway Waiters offers.
- Meta tags optimization: New title tags, meta description including these keywords; optimized heading tags (H1 / H2) on the service pages.
- Content optimization: Better content of the main service pages, including portfolio samples, testimonials, and case photographs.
- Internal linking: Organized service pages, blog posts, and portfolio, so that users and search engines would have an easier time navigating.
3. Content Strategy
- Industry-related content: How to Hire Waitstaff for a Fashion Show, Checklist on Event Staffing, etc.
- Monthly contents calendar: Aiming to answer long-tail questions/queries about local event services.
- Portfolio creation: Developed quality page portfolios of events with good photo content, case studies, and video snippets to demonstrate previous work.
4. Off-Page SEO
- Established contacts with event organizers, fashion magazines, and local news/community event magazines to do guest blogs/mentions.
- Gained quality backlinks on sites, directories, and local business organizations, which were industry-relevant.
- Removed bad or spammy backlinks; disavowed the bad ones.
5. Conversion Path/ UX Improvement
- Added obvious call-to-action buttons (Request Staffing Quote, View Portfolio) on service pages.
- Developed key landing pages with key messages, images, and social proofs on major keywords/services.
- Better navigation menu to access services, gallery, and contact.
- New credibility icons for testimonials, client logos, and success stories.
“Working with eSearch Logix was a game-changer. We saw results early—our site began ranking for competitive service keywords, and our phone started ringing more from new clients. The transparency, reporting, and hands-on approach made it feel like they were part of our team. We couldn’t be happier with the traffic growth and leads.”
Client Testimonial / Feedback
Implementation Timeline
| Phase | Intervals | Key Activities / Milestones |
|---|---|---|
| Phase 1 | Month 1 | SEO audit, technical fixes, base keyword research, quick wins (optimize existing service pages, fix high-impact technical issues) |
| Phase 2 | Months 2-3 | Content creation begins; launch of blog; improve site structure & mobile responsiveness; internal linking |
| Phase 3 | Months 4-5 | Off-page outreach & backlink building; create portfolio/case study pages; optimize conversion elements |
| Phase 4 | Months 6-8 | Monitor keyword performance, further UX improvements, increase outreach, measure conversion growth, and adjust strategy accordingly |
Results & Performance Metrics
| S. No. | Keywords | Ranking Position (Google USA) |
|---|---|---|
| 1 | catering staff Miami | #1 |
| 2 | model staffing agency New York | #2 |
| 3 | model catering New York | #2 |
| 4 | event catering staff Miami | #2 |
| 5 | model catering NYC | #2 |
| 6 | street team marketing Miami | #2 |
| 7 | model staffing agency Miami | #3 |
| 8 | cater waiters Los Angeles | #3 |
| 9 | catering staff NYC | #3 |
| 10 | catering staff for hire Chicago | #3 |
The Results
10+
Keyword in Top #10
+576%
Monthly Leads
+12%
Ad Conversions
+293
New Positive Reviews
