Case Study
Veikong Electric
Helped Veikong Electric in launching to Page 1 with 40+ Keywords in the Industry and generated more than 5X organic traffic in less than a year.
About Veikong Electric
Veikong Electric is a Shenzhen-based high-tech company, located in China. It is engaged in research, manufacture, and distribution of variable frequency drives (VFDs), soft starters, solar pump inverters, and other variable AC drive products. Their market targets are usually industries automation, manufacturing, building materials, water supply, chemical, oil and gas, hoisting and lifting, and solar pumping systems. They also have many products that serve a wide range of customers across the world (they export to a wide range of countries) and various environmental and regulatory situations.
- Web Design & Development
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Content Writing
- Paid Social Media
Challenges/Strategic Goals
- Enhance international presence in SERP of such keywords as variable frequency drive, solar pump inverter, industrial VFD manufacturer, etc.
- Increase the number of inbound enquiries/RFQs through the organic (non-paid) channels.
- Attract on-site engagement: Time on site, increased catalogue downloads, reduced bounce rate
- Make sure the content, structure, and technical specs of the site are geared towards international customers.
Our SEO Approach & Roadmap
We implemented a comprehensive, step-by-step SEO approach to achieve the company’s goals:
1. Technical SEO Enhancements
- Enhance Page Load Times: Optimized and compressed images, lazy loading, modern image formats (WebP), and less blocking JavaScript/CSS to fasten page loading.
- Mobile Optimization: We aimed to optimize website navigation and structure to enhance its performance on mobile devices of all sizes.
- Site Structure/Schema: Deleted non-functional links, standardized URLs, and canonical tags were used, and implemented structured data (product schema) to enhance the SERP display with product information, including price, specifications, and availability.
2. On-Page SEO & Content Development
- Keyword Strategy: Conducted a thorough research on keywords based on core keywords and long tail keywords in different markets based on product lines, which will include the VFD series, solar pump inverters, and soft starters.
- Product Page Optimization: Created additional and further product pages containing specifications, product/competitor comparison, customer reviews, and case studies.
- Creation of Content Hubs: Establishing authority with authoritative content is what we aimed for. We deployed the latest content guidelines, like E-E-A-T and people-first information.
3. Off-Page SEO & Authority Building
- Industry Outreach: Guest writing and partnering with reputable industry magazines on automation and energy efficiency.
- Quality Link Building: We target reliable sources to build high-quality backlinks with having nil spam score to maintain a clean backlink profile.
4. User Experience & Conversion Optimization
- Obvious Call-to-Action: The contact forms, RFQ buttons, and inquiry links on each product page were placed strategically, and downloadable specifications of the products could easily be found.
- Enhanced Finding the Products: Added filters and search options by power rating, voltage, or protection to help buyers locate the most suitable products within a short time.
- Trust and Credibility Signal: Shown certifications (ISO, CE), client logos, gallery of installations, testimonials to make their potential customers trust them.
“Our relationship with Esearch Logix has changed the way our site is working. We became practically invisible, with many of our core product terms, to be competitive in the leading international markets. More to the point, there has been an increase in our inquiries and RFQs on organic channels. All the difference was the technical expertise and knowledge, the content strategy, and constant communication of the team.”
Feedback from Veikong Electric
How We Succeeded Stage-by-Stage?
| Phase | Intervals | Key Activities / Milestones |
|---|---|---|
| Stage 1 | Month 1 | SEO audit; resolve severe technical problems; speed improvement; mobile improvement; tracking setup; keyword research and mapping. |
| Stage 2 | Months 2-3 | Add more product pages; include downloadable specs; commence blogging; commence localization on top priority markets. |
| Stage 3 | Months 4-5 | Off-page outreach; create backlinks; roll out case studies and event content; optimize UX and product filtering. |
| Stage 4 | Months 6-7 | Intensive content creation in localized markets; perfect conversion paths; track keyword trends; improve poorly performing content. |
| Stage 5 | Months 8-9 | Scale content in winning topics; additional technical optimization; trade show content optimization; calculate ROI on lead generation and form submissions; create a long-term content calendar. |
Results & Performance Metrics
| S. No. | Keywords | Google (USA) |
|---|---|---|
| 1 | VFD manufacturer China | #1 |
| 2 | VFD 500 manual | #1 |
| 3 | vfd500 manual | #1 |
| 4 | soft start motor manufacturer China | #1 |
| 5 | China VFD manufacturer | #1 |
| 6 | vfd500 | #1 |
| 7 | VFD manufacturers China | #1 |
| 8 | VFD manufacturers in China | #1 |
| 9 | vfd200 | #1 |
| 10 | china vfd | #1 |
| 11 | vfd510 | #1 |
| 13 | Chinese VFD manufacturers | #1 |
| 14 | Chinese VFD | #1 |
| 15 | soft starter supplier | #1 |
The Results
10+
Keyword in Top #10
+576%
Monthly Leads
+12%
Ad Conversions
+293
New Positive Reviews
