What is the most important deciding factor for you to choose SEO services? Out of all, Search Engine Optimization (SEO) pricing and plans are a key consideration for all type, size and industry businesses.
Being puzzled about how much you should pay, or how much you can pay for SEO is a big concern. Of course, you have a set marketing budget, and you want to gain best results at minimum cost you can.
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We understand how each penny is important for you, and with us you will receive the best support for your investment. We are not a one-size-fits-all SEO agency, and we are not over-the-counter SEO service provider that seems too good to be true. We deliver quality, create realistic goals, and charge only for what you serve, with full guarantee of maximum return on investment (ROI) that you can gain.
SEO pricing refers to the total cost of SEO services a business pays the SEO agency or professionals for the optimization services they receive. This can be based on a monthly retainer model, or a project-based cost, or hourly rates for the activities done.
Businesses hire SEO services to help optimize their site, make it search-friendly, rank the site and pages higher on search results for related keywords, and help bring in more inbound traffic and improve sales. The entire objective of SEO is to increase inbound website traffic and sales. And therefore deciding what to pay for, budgeting for that is a big investment decision for businesses.
Therefore, they must be fully aware of what SEO pricing is, what it entails, what different pricing modelsare, how they should choose the package and pricing, and what services they will get.
SEO is a vast field. It includes different factors, activities, purposes, methods, and mechanisms. It is an ever-evolving field. Therefore, there can’t be a standard or set pricing for SEO services. Every other SEO campaign or project is different, its target and objective is unique, and the methodology is also specific to each SEO campaign. All this helps to determine the right SEO costing.
As a business owner, you must also comprehend that SEO is not a one-time investment. It is an ongoing process. You have to reach a position, and then defend that. You have to dig-in to keep your SEO game up. This means that you have to consistently invest in quality SEO.
Now, if you want to figure out how much SEO costs, then there is no straightforward answer to that. There are cheap and standard SEO that you may find easy on the pocket. But that can also backfire, if you don’t get desired result. On average, quality SEO does cost anywhere between $200 and $2000 per month, depending on your business type, size, target market, location presence, services required and much more.
There are several factors that determine SEO pricing:
An ecommerce is a different site with hundreds and thousands of pages. Whereas a financial consultant’s site is different. Therefore, the SEO pricing for both projects will be different.
Some want to increase website traffic, while some want to see higher keyword ranking. Some want to target a few keywords, while some want to draw in more qualified leads for increased conversion chances.
Some clients may want only basic optimization, while some would want in-depth support and site’s structural support and maintenance. Some want higher focus on content marketing, while some want to build reputation. The range of SEO activities also define how SEO pricing is defined.
If you are an ecommerce business, then there are high chances that you will target a wide range of keywords and products. However, another usual business may target only a few keywords depending on the competition they are eying.
Some businesses and industries often have highly competitive keywords, including finance, medical, lawyers, and as such that may also include software companies, real estate businesses, etc. The cost-per-click (CPC) for highly competitive keywords will mean higher pricing. Businesses belonging to different industries will find different pricing models fitting to their need.
If you are targeting consumers in your local area then the SEO pricing is considerably low compared to a business that targets market and consumers in different cities, states and countries.
SEO pricing is also defined by how much strong your present SEO profile is and what is your brand’s status is in terms of visibility and awareness. A business that is starting from scratch will have different optimization requirements than an already established business with certain search presence. This will mean different service requirements and different pricing.
SEO pricing is also defined by what package or plan you are most comfortable with. Do you want a monthly retainer plan, a one-time project based plan or want SEO services on an hourly bases?
Different businesses need different services and strategies. And pertaining to that, services are offered by agencies, which define how SEO is priced:
This is the most common SEO pricing model, also known as a package. This works by executing SEO strategies and activities on a monthly basis, based on the plan package chosen by the client. This is an ongoing SEO process, which is billed on a monthly basis. For effective results, monthly SEO package should be chosen for a term of at least 6 months. The monthly price ranges from anywhere between $200 and $1000 and beyond.
This pricing model is more suitable for SEO consultants, small agencies as well as individual freelancer professionals. Many businesses opt for this model when they are in need of specific work like website audit, keyword research, content creation and as such. The charges can be anywhere from $50 to $300 per hour and beyond that, depending on the project complexity and skill of the professional.
When the project requires one-time effort and there are no recurring activities in requirement, project-based pricing model will fit in perfectly. Such projects usually require technical and on-page fixes, content creation in bundle, site silo structure and as such. The pricing usually varies from $500 to $2000 and more.
Now, when you don’t want the SEO services as whole, and want specific activities then you can opt for custom pricing or à la carte pricing model. You pay only for the service you avail, and this can be one-time, hourly, or monthly service as well.
This can be categorized in two – cheap SEO services as well as affordable. While affordable means limited activities and pricing that fits low budget of small businesses, cheap means too low cost that doesn’t look good when it comes to quality services. You can look for affordable SEO services when on tight budget, but beware of cheap services as these won’t help your brand’s growth.
These are definitely worth looking at and opting for. However, you should make your homework, assess SEO agency’s credential, their past record, expertise and skill. The activities will be defined and limited. This service type and pricing model is fitting for small businesses when starting out SEO for the first time.
As the name suggests, this SEO service structure includes comprehensive activities, methods and inclusive of all that is required from start to finish to take the business on the top and maintain that ranking and results. This service structure is carried out over a long period and delivers long-lasting results. And subsequently the pricing can be high as well.
This one is specific for big organizations and multi-national companies having big size websites and also multiple sister websites. The cost of SEO ranges in thousands per month, and it requires a big team to handle the entire SEO tasks to sustain the business growth.
Monthly SEO plans are retainer plans which are the most common. And we provide wide ranges of monthly SEO plans for clients, depending on their specific requirements and project requirements, and budget as well.
Our Monthly SEO pricing plans fall into 5 different categories:
• Starter – $199 / month
• Bronze – $349 / month
• Silver – $599 / month
• Gold – $849 / month
• Platinum – $1299 / month
These pricing packages are differentiated based on keywords targeted, and activities covered.
SEO is an organic and ongoing process. It requires manual efforts that take time to fruiton results. Therefore, for best SEO results, it is recommended that you opt for at least 6 month time period service to get substantial, long-lasting results.
Do We Provide Only Monthly SEO Services and Plans?
No. While monthly SEO pricing is the standard in SEO packages, we are not limited to that. Based on client and project requirement we also provide services for project-based, hourly and custom package plans.
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