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25 Must-Have Social Media Marketing Tools for 2022!

Alekh Verma | February 24, 2023
smm tools

It is a no-brainer that over the last decade or two social media has become an indispensable part of our lives. To grow any business one must have a compelling social media presence, however, when it comes to scaling your social media campaigns, one must do a little extra.  

A social media marketing tool is the little extra that your business needs to flourish.  

Why Social Media Tool? Why Not Just Post and Post Like Yesterday? 

Creating a solid social media presence looks easy. All one has to do is post something (anything!), engage with people, or fill it with generic content that every other business in your field is posting. However, building a strong brand over social media is more complex than that.  

One must follow a carefully-crafted and managed strategy that sets them apart from the competition. An effective social media tool helps with almost every aspect of building and following this strategy. Right from curating attention-grabbing content to providing analytics to understand how your content is performing.  

We have compiled a list of the top 25 must-have social media marketing tools to help kick-start your journey. Take a look! 

1. OptinMonster  

OptinMonster is a robust lead generation tool that allows you to contact visitors at the optimal time. The drag-and-drop template of OptinMonster helps in constructing astonishing landing pages that aid in capturing leads.   

It comes with some stunning features like floating bars, scroll boxes, lightbox popups, gamified Wheels, page-level targeting, and more.   

2. RafflePress

If your goal is amplifying social media following and engagement then RafflePress is the way to go. It is one of the best WordPress giveaway plugins in the market. RafflePress comes with amazing giveaway templates and a drag-and-drop giveaway builder that can be used to create fun online content for your consumers in minutes.  

3. Smash Balloon  

If you need social media feeds embedded anywhere on your WordPress website then Smash Balloon is the answer. It is extremely easy to set up and offers the following plug-in options- Instagram feed pro, custom Facebook feed pro, custom Twitter feeds pro, feeds your YouTube pro, and social wall pro.  

4. Audiense  

Audiense is a social intelligence tool that helps grow your business by identifying relevant audiences, discovering actionable insights, and informing strategies. The unique audience segmentation feature gives you a peek into the minds of your audience which aids in decision-making and discovering the audience that matters.  

It comes with features like influencer identification, data collection, campaign insights, and more.  

5. Tweepi  

Tweepi is a powerful Twitter tool that helps you gain more followers in minutes. Instead of wasting hours trying to find and engage with followers, you can focus on doing what you like most, while your followers will continue to grow.  

It also helps you weed out the dormant, irrelevant, or undesirable followers from your Twitter account. 

6. Socialbakers 

Socialbakers is a unified social media marketing platform that aids your business growth by understanding your followers and making a decision based on that data. It alters the persona of your social media feed based on your audience’s psyche.  

Offers features like social listening, audience analysis, influencer marketing, content intelligence, publishing, scheduling, community management, and more.  

7. ZeroFOX  

ZeroFOX is a security tool that protects your social media against external threats like hacking, phishing, impersonation, data leakage, and more. It works with all popular social media platforms, as well as Google Play, Slack, and Apple’s app store.  

ZeroFOX offers multiple layers of protection such as digital risk protection, threat intelligence, and adversary disruption.  

8. Buffer  

Buffer is an intuitive & affordable social media management tool that helps drive engagement and results on social media. Schedule posts across a variety of social media platforms, with the option to tailor-make the post for each platform or publish the same post on every platform.  

9. Hootsuite  

With over 18+ million users, Hootsuite is your go-to solution when it comes to managing all social media platforms from one dashboard. Hootsuite helps in managing a wide variety of tasks like scheduling & sharing content, addressing incoming messages, monitoring market trends & competitors, promoting organic content, managing paid ads, analyzing & measuring results, and more.  

10. Agora Pulse  

Trusted by over 31,000 social media managers, Agora Pulse is an easy-to-use tool that has everything one needs to dominate social media. It is loaded with powerful features like a unified social inbox, intuitive publishing, social listening, and insightful analytics that help one save time, stay organized, and manage social media.  

11. Sendible  

Sendible is a social media management tool that helps you grow your audience base and at the same time helps achieve all your social media goals. One quality that sets Sendible apart from other social media tools is that it’s suitable for agencies that have multiple clients. It helps streamline your social media with features like post preview, content suggestions, auto post RSS feed, bulk scheduling, smart queues, and content library.  

12. Tailwind  

If your company’s primary focus is creating content for Pinterest and Instagram then Tailwind is the perfect tool for you. With Pinterest it allows you to pin to multiple boards at once, upload posts in bulk, and schedule posts with a drag-and-drop calendar that makes scheduling easier than ever. It comes with some unique time-saving features like monitoring trends and finding hashtags.  

13. Revive Old Posts  

As the name suggests Revive Old Posts allows you to automatically share old posts to your social media account. Doing this allows the user to engage with the popular content from your social media and helps keep your account active.  

It also allows the user to quickly share pages, media, and posts to social media platforms like Instagram, LinkedIn, Pinterest, Facebook, Twitter, and Tumblr.  

14. BuzzSumo 

Research is one of the most important factors when it comes to marketing. BuzzSumo helps you in understanding what you’re competition is doing to help you make a better decision when it comes to publishing any kind of content online. It helps you discover popular and new content on the web.  

Buzzsumo works around four key factors- Discovery, Research, Influencers, and Monitoring.  

15. Tagboard  

Tagboard is an intuitive listening tool that helps in researching social media content and creating interactive live programming for any connected screen. Simply type in a term, topic, or hashtag to see how that issue is discussed on the internet. It is a progressive way to monitor things such as product or brand mentions, and how it correlates with your market strategy.  

16. Visage  

Every social media strategy requires photographs that are optimized. Visage is a social media tool that helps companies design images that are optimized for each platform. The graphic temples of Visage make it easy to manage the tone and style of your brand.  

Having a single tool to create images for all social media platforms ensures consistency.  

17. Canva  

Canva is one of the most important social media tools one can have in their arsenal. Canva helps create stunning images for your social media and one doesn’t need to have graphic designing skills to use this tool. It is extremely easy to use and has numerous ready-made templates and extremely cool graphics at your disposal.  

If you’re looking for a tool that offers more than just a drag-and-drop editor, then Canva Pro and Canva Enterprise have great features to offer.  

18. Animoto  

Animoto is a do-it-yourself professional-quality video-creating tool for social media marketing. It is extremely easy to use and comes with a drag-and-drop design and storyboard templates that help create viral and engaging videos.  

If you do not wish to use the existing templates and drag-and-drop method, then you make your video from scratch and customize it with fonts, transitions, colors, and more.  

19. Sprout Social  

Sprout Social is a leading social media marketing tool that helps managers better control their efforts. This all-in-one management tool not only helps with marketing strategy but also helps in every other area of your organization.  

It offers features such as social media management solutions, customer care solutions, and data & intelligence solutions.  

20. SocialOomph  

At first look, SocialOomph might look similar to a lot of other apps mentioned in the list but the functionality of this tool is what sets it apart. SocialOomph makes it easy to upload multiple posts at once, manage multiple platforms at once, and also schedule when each post gets published.  

It offers amazing features like webhooks, post-flood control, self-destructing posts, post tags, bulk uploading, and more.  

21. Brand24 

Brand24 is a social media listening and monitoring tool that helps you understand and keep track of what people are saying online about your brand. This tool gives you instant access to brand mentions anywhere on the web such as social media, blogs, news, forums, videos, reviews, podcasts, and more.  

It helps protect your online reputation by providing automated sentiment analysis and instant notifications for any negative mentions, thus giving you ample time for damage control.  

22. MeetEdgar  

MeetEdgar is an intuitive social media tool that takes care of social media scheduling for you. Unlike other tools, it does rely on you for the scheduling as it recycles your old posts and schedules them on its own. All you have to do is organize your posts by category, leaving the rest to MeetEdgar.  

23. IFTTT 

IFTTT is a social media tool that you customize as per your needs. You can combine different tools to create a tool that best meets your individual needs. It easily and quickly helps you automate your apps and devices.  

Now, make your automation more powerful by customizing your integrations with multiple actions, filter code, queries, and the power to connect multiple accounts per service.  

24. Oktopost  

Oktopost is a B2B social engagement platform that aids in the management and optimization of social media to propel your company forward in a measurable and scalable manner. 

It is extremely useful for curating content that’s essential for your business growth. Oktopost offers direct integrations with Eloqua, Salesforce, Marketo, and several other platforms.  

25. SocialFlow 

SocialFlow is a social media scheduling tool that takes the guesswork out of publishing posts. With this tool, you need not worry about when to publish your posts for optimum results. Its advanced-level algorithms choose to slot your content into windows when the customer is most active and engaging. 

All you have to do is upload your content to the queue and SocialFlow will take care of the rest!  

The effectiveness of a tool relies heavily on its scalability, ease of use, value for money, and user-friendliness. We’ve tried to create a list of tools for your that meets these criteria. 

However, every business has different needs when it comes to curating a perfect social media image. Hope we’ve mentioned at least one tool that meets your needs to a tee. 

Alekh Verma

CEO and Founder at eSearch Logix Technologies!

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