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Top 9 Free Keyword Research Tools to Upgrade Your SEO Strategy for 2022

Alekh Verma | February 20, 2023
keywords research tools

Keyword research is an inseparable part of any given SEO strategy. And we, marketers have been trying our best to outmatch our own endeavour regarding keyword research.

So, what if we told you that there are a few tools that can take your keyword research endeavour to the next level and help you boost up your SEO strategy, more than ever?

Yes, there are certain tools that can actually help you the way you have been dreaming of.

But before that let’s face this basic question.

Should You Opt for Free Keyword Research Tools?

A lot of marketers out there and a few going through this blog right now have been using paid tools for performing keyword research.

And, for such marketers who have already invested some amount in making use of the premium features of keyword research tools might opt out of preferring free tools.

But would it not be better if you could replace your paid tool with something that comes entirely for free and gives out similar, if not better, results?

Would you not be willing to save some money and invest it somewhere in order to make your digital marketing endeavours deliver better outcomes?

You definitely would. So, we would also be recommending you use free SEO tools, before jumping into the payment page of your current tool to pay your subscription amount?

Today, in the era of technological advancements, there are numerous robust tools available in the market. And, when it is about SEO tools, if you take a deeper dig, you will certainly come across tools that are very different from each other and are the best in the segment they cater.

We do understand that the above statement is hinting at a major workload of research, that you would otherwise prefer to ignore. So, here we have come up with some free keyword research tools that you should definitely try.

Let’s get started.

Best Free Keyword Research Tools for 2022

There are several keyword research tools that are currently available in the market.

However, there are also tools that deal precisely with certain segments of the same and when put together, these tools would fairly come up with much better results, compared to the paid keyword research tools that you have currently been using (if you are).

So, let’s buckle up and start checking these tools out.

1. Google Keyword Planner

In the vast crowd of premium keyword research tools that promise the best results, this one here often gets overlooked despite being offered by the organization who takes care of all your SEO endeavours.

Yes, we are talking about the Google Keyword Planner.

In simple words, you can call it the biggest powerhouse of keyword research.

This hyper-efficient keyword research tool is a part of Google AdWords. It is generally used to find out keywords that would give out the best results in the paid SEO campaigns, but if used in the right way, it will help you as an all-rounder tool to shape up your keyword research better than any other tool.

And, as this tool comes from the search engine giant Google itself, you can expect completely accurate results.

Also, its layout is pretty clean, so using this tool, you will less likely get confused.

This tool also allows exporting your results in the CSV format, making it easier in terms of accessibility.

But, if you are looking for a keyword research tool that can help you look for high-performing keywords, then you should stay away from this tool as it delivers results that are relevant only for Google.

So, if you are looking for a free tool for your keyword research and you are targeting Google only, then this is undoubtedly the best pick for you.

Also Read: Top Link Building Tools

2. Ahrefs Keyword Generator

Coming from one of the SEO-biggies, Ahrefs Keyword Generator is another robust keyword research tool.

But, the best thing about this effective, user-friendly, data-driven keyword research tool is that its capabilities are not limited just to keyword research, but it is also a tool that analyses user-generated questions too.

And, that capability singlehandedly makes it a lot easier for SEO executives to plan the content of their website and streamline their operations.

To get the most out of this tool, all you need to do is entering a seed keyword and that’s all. Yes, after you do the same, the tool itself will come up with around 150 keywords and 50 other keywords that would be effective enough for question-related queries.

Unlike Google Keyword Planner, you can also utilise keywords for not just Google, but Bing, YouTube, and Amazon too.

Moreover, these keywords are produced by assessing over 8-billion queries. Also, you get a clear view about the search volume as well as the level of difficulty for every keyword.

Now, speaking of the other side, you need to be a premium user of Ahrefs Keyword generator to view all the keyword suggestions. Also, you would not be able to access all the features.

But, if you are willing to pay the charges for a month in order to test the efficiency of this tool, then it would be a lot easier for you to come up with a concrete conclusion.

3. WordStream

WordStream offers you a keyword research tool that has a mind-boggling database of over a trillion keywords.

Yes, you read that right, and despite having to assess this huge database to provide you with desired results, WordStream focuses more on keeping their workflow pretty simple and easy for you to digest it all.

Also, this keyword research tool is capable of accessing keywords that have been updated lately in the database of Google Analytics.

This user-friendly keyword research tool is also a great option for you if you are willing to dig deeper into the low competition keywords as it has a Niche Finder Tool that can help you with the same.

Moreover, you also get to filter your location as well as industry to get just the results that you seek for.

Now, there are also certain cons regarding this keyword research tool such as you are required to provide them with your email address in order to get your hands on the complete list of keywords, if not, you will just be receiving 25 keywords.

Also, this tool does not allow you to perform keyword research to optimise your video content or app ads.

And, the worst of all, this tool might lag a bit, especially on the dashboard. But that is quite understandable given their huge database of keywords.

So, if you have an established web page already that contains a good amount of content, then this tool would be of the most help for you.

4. Keyword Tool Dominator

The wide range of search engines covered by this efficient keyword research tool is undoubtedly its main USP.

Yes, the best part of using Keyword Tool Dominator is that it provides you with the best keywords for search engines like Google, Amazon, Walmart, YouTube, Etsy, and many more.

And they come up with this list of top 10 keywords for every search engine appears in a matter of seconds.

So, if you are working on the optimization of an eCommerce website, then you can surely use this free keyword research tool to craft your blogs, and descriptions for your videos and even for your website.

Now, you are just getting introduced to Keyword Tool Dominator, then let us tell you that over 3,000 people have been utilizing the benefits of this keyword tool, so, you can keep your faith on it.

For people looking for keyword tools that generate the best results for long-tail keyword searches, there is no better option compared to this tool. Yes, Keyword Tool Dominator is capable of providing you with hundreds of long-tail keywords from a single search term.

And if you are looking forward to selling your products on Amazon, then let us tell you that this tool is capable of generating keyword lists for your products by analyzing over 16 marketplaces on Amazon.

However, you might find their website a bit old-school as well as confusing, and that is definitely a negative thing.

Also, it allows performing just a couple of searches for free, but you can surely perform a lot more if you switch to their premium plan.

So, if you are looking for a tool that facilitates very specific keyword searches in order to craft the best descriptions for your eCommerce products, then this is the best tool for you. Also, you need to be ready to invest into its premium plan too to get the best outcomes.

5. AnswerThePublic

This tool here takes your keyword research to the next level. Yes, with his tool you become able to find out what are the topics as well as the questions that are mostly asked by users on Google and Bing.

And getting to these questions is also quite easy as all you need to do is entering a keyword followed by clicking on “get questions”. Yes, just that and AnswerThePublic will come up with a report containing the keywords your searchers are looking for. And the number of keywords that it comes up with is a huge 150 for just a single search.

And all of that, entirely free.

This report comes pretty handy as based on the same you can easily figure out which topics and questions you should focus on while creating content for your target audience.

Also, you get to perform three free searches every day when you are using the free version of AnswerThePublic. You might think that only three searches are not going to help you, then you might be ignoring the fact that you will be getting your hands on 450 keywords just for three searches.

But there are also certain things that might disappoint you.

This tool does not provide you with search volume metrics. Also, it kind of gives the feel of a customer insight tool rather than a keyword research tool.

So, if you are running on limited budget and wish to know what your niche audience is looking for, then this tool is just the one for you.

6. Wordtracker Scout

A useful way to find out what you have been doing wrong in your keyword research is by looking into what your competitors have been doing right.

And, if you are having been trying hard to sneak into the keywords used by your competitors, then nothing else can be of more help for you than Wordtracker Scout.

Yes, this tool is capable of providing you with the best quality data regarding your competitors’ keywords.

Now, there will be certain SEO people who have been doing the same by surfing through the content as well as the websites of their competitors, but honestly that task is quite a tedious one.

Then why not try using this tool that can provide you with all of it in a matter of a few seconds? You can easily utilise the rest of your time in something more fruitful.

The best part about this tool is that it is an extension for your Google Chrome browser.

So, to get your desired information from your competitor websites, all you need to do is entering their website and hovering over their content. Now as you do this, you will see a ‘W’ button hovering. And, once you click on the same you will get a summary of the keywords used in the content and other insights regarding the same.

However, this tool is available just for Google, so there is no chance that you will be able to use it on any other browser.

Also, other than competitor analysis, other utilities will be available for you once you switch to their monthly subscription.

So, if you are a new business, then it is a great tool for you to understand what keywords your competitors are using.

7. Soovle

Soovle is quite a popular keyword research tool among SEO executives who are willing to get the most out of a free tool.

And, it is of great utility as it is a very user-friendly tool and comes up with results instantly.

Also, unlike most other free keyword tools, this one here is quite capable of helping you out not just for Google Chrome but for other search engines as well.

So, if you wish to get pinpointed results to get the most out of your keyword research, and go beyond regular keyword research, then this is the ideal tool for you.

It is also quite capable in providing you with effective long-tail keywords.

Moreover, Soovle gives you enough liberty to perform as many keyword searches as you wish.

However, it does not have any other SEO features as well as important metrics like difficulty level of keywords, search volume, etc. And, if you are looking for any sort of guidance in implementing these keywords that you get from this tool, then you will end up getting disappointed as Soovle does not provide the same.

So, if your focus is to find keywords for your content, including the long-tailed ones, then this is the tool that you should opt for.

8. Bulk Keyword Generator

Now, if you are focused more on geographical SEO and wish to find keywords depending on which industry you serve, then Bulk Keyword generator is the tool for you.

This is because, once you enter this tool, all you need to do is selecting your industry type as well as your location, Bulk Keyword Generator will come up with a list of local keywords that are relevant to your industry.

And, the best part is all this information is downloadable and you can get it all exported in a CSV file.

Also, if you are a bit confused about how to optimize your website, this tool would help you a great deal in finding out the finer details of every page.

This tool shows its highest effectiveness when you are looking forward to making sure that every keyword that you use is relevant and your SEO endeavours are not getting derailed.

But, if you are intending to look for keywords for a larger area, then this tool would not be able to help you in any way.

So, it is quite understandable that Bulk Keyword Generator is the ideal most tool for localized businesses.

9. Questiondb

Just like AnswerThePublic (No. 5 in our list), Questiondb is also a great tool that works great when it is about identifying queries posted by real users on search engines.

Questiondb uses Reddit to do the same.

So, to get the most out of it what you need to do is filtering the questions by topic or popularity, depending on your preference, and this tool will provide you with questions helping you streamline your endeavours with keyword research.

Moreover, this tool can export all the data in a CSV file for the ease of further use.

And the database it accesses houses over 48 million questions. So, you can expect to get the best results, undoubtedly.

Also, its interface is quite clear and intuitive making it easy for users to find the clickables.

But the cons regarding this tool are also something you cannot ignore.

Yes, this tool is more of a topic finder, rather than a pure keyword research tool.

Furthermore, you only get access to 10 results for every search you perform as for more searches, you will have to opt for their monthly plan.

And, as its database is limited, it is not the best pick for a keyword research tool, however, if you can use it in combination with other tools, then it can prove to be quite useful.

Final Thoughts

SEO is so popular among marketers primarily because of its capability of generating organic traffic. And, as keyword research is an important segment of SEO, you definitely need to give your best shot while performing the same too.

So, check out all the tools that we have mentioned here and pick the one or a set of free tools that can give you the best output.

However, if you still feel a bit confused regarding the same, you can always get in touch with us for further assistance.

Alekh Verma

CEO and Founder at eSearch Logix Technologies!

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