Case Study

Edoxi Training Institute

How Esearch Logix Elevated SEO Growth of Edoxi with 4X Traffic Boost

About the Client

The company, Edoxi (edoxi.com), is one of the most popular professional training and certification institutes with headquarters in Dubai and provides more than 300 career-oriented courses covering such domains as programming, project management (e.g., PMP), artificial intelligence, CAD, language and exam preparation, and corporate training. They cater to students, working professionals, and corporates in the Middle East, India, and other parts of the world with flexible modes of delivery (online, classroom, hybrid) and training that is recognized across the world.

Key SEO Requirements & Objectives

Improve organic presence and positioning: Focus on high-intent keywords in training, certification, and professional development segments.
Generate qualified organic traffic: Recruit students, corporate accounts, and professionals who are actively willing to improve their skills.
Build domain power and credibility: Gain high-quality backlinks, brand signals, and trust signals within the education/training arena.
Enhance on-site user experience and technical health: Pages must be crawlable, fast, mobile-friendly, structured, and have no technical SEO bottlenecks.
Comprehensive content strategy and authority building: Implement a traffic-oriented and rank-worthy content strategy to drive potential audiences as conversion opportunities
Develop and implement sustainable SEO approaches: Implement the latest SEO trends and adhere to the updated Google search guidelines (semantic SEO, E-A-T, content clusters, etc.) to drive long-lasting outcomes.

Achievements That Impressed the Client

S. No.	Keywords	Ranking Position (Google)
1	comptia cloud+ training in dubai	#1
2	comptia cloud+ certification in dubai	#1
3	comptia project+ training in dubai	#1
4	comptia project+ certification in dubai	#1
5	comptia pentest+ training in dubai	#1
6	implementing workloads and security #2	#2
7	certified secure computer user training in dubai #2	#2
8	certified secure computer user certification in dubai #2	#2
9	comptia cysa+ training in dubai #3	#3
10	comptia cysa+ certification in dubai #3	#3

Our 6-Step Roadmap to SEO Success for Edoxi

Step 1: Initial Audits and Goal Setting

Deep technical SEO audit to identify bottlenecks related to site structure, crawling, indexing, broken links, duplicate content, schema, site performance, and mobile-friendliness.
In-depth competitor research to find and target high-performance keywords and content.
Mapping existing performance, finding critical SEO gaps, and setting up potential outcomes.

Step 2: Information Architecture & URL Restructuring

Reorganize the site structure, from courses to categories to sub-domains/country directories, to promote logical structure.
Establish SEO friendly patterns of URLs that have clean slugs with keywords and not dynamism.
Establish regional / geo-targeted URL designs of the UAE, India, etc.

Step 3: Technical SEO & Site Health Remediation

Resolve crawl problems, dead links, redirect trails, site caching, lazy loading, server optimization, and canonicals.
Adopt/optimize XML sitemap, robot.txt, hreflang tags (to target multi-regional).
Implement schema markup (Course, Review, FAQ, Breadcrumb) to make SERP look better.
Make it adaptive, mobile-first use, and responsive to multiple screens.

Step 4: Keyword Strategy & Content Mapping

Implement funnels through keyword segmentation (awareness, consideration, decision).
Create keyword clusters to structure pages hierarchically for enhanced crawling.
Mapping of primary, secondary, and long-tail keywords to particular course pages, category pages, blog posts, and guides.

Step 5: Optimizing On-Page SEO Factors

Produce quality and user-friendly content (course descriptions, case studies, tutorials, comparison pages).
Optimize page content, including title tags, meta descriptions, headings (H1-H3), internal linking, and positioning of keywords.
Content clusters and pillar pages strategy, for instance – “Ultimate Guide to AI Training in Dubai” as a pillar, and cluster articles to support it.

Step 6: Authority Building Through Quality Backlinks

Create a healthy backlink profile by outreaching education blogs, industry hubs, training databases, and universities.
Guest blogging, resource page links, and collaborations with authoritative spheres in skill development / EdTech.
Use factual material (e.g., original research, infographics) to draw organic links.
Keep track of link profile, disavow spammy links, and maintain authority over SERPs.

❝

“Before collaborating with eSearch Logix, we were lagging behind the competition on Google. We needed someone with in-depth experience in our industry who could push us ahead. Their professionals have done a great job. With their innovative SEO approaches and latest practices, we are getting increased visibility through high-quality traffic and top rankings. We’re really impressed with their proactive interaction, understanding of our requirements, and continuous involvement.”

Edoxi Training Institute- Case Study

Case Study