Case Study

HighRadius

Enabled 6X Online Growth to Increase Enterprise-Level Authority in Target Markets

A Brief About the Client

HighRadius is a prominent FinTech SaaS business that offers an Autonomous Finance Platform based on AI to international companies. Their cloud services facilitate order-to-cash, treasury, and record-to-report processes, providing the finance departments with automation and predictive analytics. HighRadius is trusted by Fortune 500 businesses, such as Nike, Starbucks, and Johnson & Johnson, to help businesses speed up cash flow, enhance precision, and future-proof finance abilities.

Having a fast-growing international footprint, HighRadius was interested in building a stronger organic presence and influence within the sphere of FinTech and B2B SaaS, which is a very competitive digital environment with enterprise-level actors.

What the Client Needed

Lead the organic search engine ranking in Autonomous Finance and other enterprise finance automation searches.
Increase in organic traffic to attract decision-makers (CFOs, finance leaders, and enterprise buyers).
Attract eligible organic leads in international markets through consistent online visibility.
Increase content discoverability of long-form resource-based pages (whitepapers, case studies, blogs).
Enhance topical dominance in the area of AI, automation, and finance transformation.
Establish a platform of strong SEO that can be expanded to geographies and enterprises.

What We Achieved for HighRadius

S. No.	Keywords	Google (USA)
1	account payable automation software	#1
2	account reconciliation software	#1
3	account reconciliation tool	#1
6	accounting automation	#1
7	accounting payable process	#1
9	accounts payable tool	#1
10	accounts receivable credit	#1
11	accounts receivable financing	#1
12	accounts receivable forecasting	#1
13	accounts receivable programs	#1

How We Planned for HighRadius’s SEO Success?

Step 1: Intense SEO Audit and Industry Gap Analysis

We conducted a comprehensive SEO audit that not only involved the most basic technical checks but also analyzed the potential SERP opportunities. From technical issues to backlinks, we considered every major and minor factor to create an accurate roadmap.

Step 2: Buyer Intent Segmentation

Our keywords and topics were mapped according to buyer intent stages (awareness, consideration, decision). This division enabled us to match content themes with actual buying experiences, which meant that appropriate traffic would be converted into qualified enterprise leads.

Step 3: Establishing Topical Authority

We did not search for single occurrences of keywords but rather applied a Topic Cluster Framework that revolved around several major pillars. The pillars were anchored on core pages and were assisted by cluster pages (e.g., blog posts, case studies, research articles), which internally linked with each other – reinforcing topic relevance and dominance in the SERP.

Step 4: Content Intelligence and Optimization

We measured semantic coverage, readability, and the density of the keywords gap. This has enabled us to maximize on available long-form material and generate new pages with better scores on Topical Authority. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) was also enhanced by including expert bios, references, and case citations.

Step 5: Schema Implementation and Page Optimization

To enhance the click-through rate and visibility, we used advanced schema markups on the important content types, such as educational guides, how-to blogs, FAQs, and other resources. This increased the visibility of rich results in Google by increasing the CTR by more than 30 percent.

Step 6: Technical SEO & Site Performance Improvements

The technical audit revealed the problem of crawl depth and Core Web Vitals that were not obvious. We optimized page loading speeds and the server response time. Also, our experts implemented multi-regional and multi-language tags in the international search engine optimization. The mean page load time was cut by 38, which directly improved the engagement and rankings after the optimization.

Step 7: Business-focused Backlink and Digital PR Strategy

Our campaign was a high-authority link-building – targeted at the verticals of SaaS and FinTech. HighRadius got backlinks in domains that had 70+ DAs, and this strategic PR really gave HighRadius a boost in terms of domain authority.

Step 8: Multi-region Strategy and Global SEO

Because the HighRadius business is in the US, the UK, India, and Europe, we have applied hreflang tagging and country-specific content. We targeted the major landing pages to regional search intent (e.g., such as Finance automation software UK) to attract the multi-country traffic without compromising the brand consistency.

Step 9: SERP Interface Optimization and Snippet Engineering

Our content is structured to have page rankings favorable to Google SERP functionality, such as featured snippets, knowledge panel, and people also ask. Using such features as short definitions, lists, and FAQs with schema alignment, HighRadius started appearing in more than 50 featured snippets in six months.

❝

“Esearch Logix has not only optimized our website, but has changed the way we do our SEO. Their group offered accuracy, creativity, and information-driven knowledge in each stage of the procedure. We are now visible on the #1 spot on the major finance automation keywords, and our organic leads have increased beyond expectations. They combined technical SEO and content intelligence on an unparalleled enterprise level.”

HighRadius – Case Study