Case Study
MSE Supplies
Accelerated Organic Success of MSE Supplies through 120%+ Increase in Organic Traffic
About MSE Supplies
MSE Supplies is a reputable US-based eCommerce business that deals with advanced materials, laboratory equipment, and scientific instruments. MSE Supplies mostly provides its products and services to universities, research laboratories, and industrial manufacturers worldwide. The brand has a reputation for maintaining precision and quality for all its products, such as ball milling equipment, crystal substrates, battery materials, 3D printing supplies, and nanomaterials. The company has a great dedication to innovation and scientific excellence; therefore, it is a central body in fostering advanced research and product development throughout the materials science community.
- Web Design & Development
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Content Writing
- Paid Social Media
What Client Required
- Increase organic rankings on specifically-targeted scientific and industrial keywords.
- Grow quality traffic by attracting worldwide scholars, R/D centers, and industrial clients.
- Optimize product pages to achieve a higher search intent and conversion.
- Enhance domain influence by having trusted backlinks and value-driven content.
- Enhance the performance of the site through technical SEO and usability concerns.
- Establish an agile SEO structure that will enable unlimited product growth.
Results of Our Progress
| S. No. | Keywords | Ranking Position (Google) |
|---|---|---|
| 1 | latp | #1 |
| 2 | nmc532 | #1 |
| 3 | lidfob | #1 |
| 4 | nmc 622 | #1 |
| 5 | nmc 532 | #1 |
| 6 | nmc 111 | #1 |
| 7 | cmc binder | #1 |
| 8 | ptfe binder | #1 |
| 9 | glass cte | #1 |
| 10 | tco glass | #1 |
| 11 | alsi7mg | #2 |
| 12 | sic wafer | #2 |
| 13 | Grinding Media | #2 |
| 14 | li6ps5cl | #2 |
| 15 | Grinding Balls | #3 |
How We Helped MSE Supplies Achieve SEO Success?
Step 1: Customized SEO and Competitor Audit
We started the deep analysis of the current site performance, keyword footprint, backlink health, and technical base of MSE Supplies. The other benchmarking we did was on the major competitors, such as Sigma-Aldrich, Fisher Scientific, and small niche eCommerce players, to reveal strategic opportunities.
Step 2: Strategic Keyword Mapping
Our keyword searches were on product-specific, high-commercial-intent words like zirconia milling media, supplier of battery materials, lab ball mill research, and crystal semiconductor substrates.
To make the best use of topical relevance and visibility, we combined keywords into high-priority product clusters and content silos with research orientation.
Step 3: Architecture and Navigation Optimization of the Site
Product categories were reorganized and internal connection was enhanced to provide a logical hierarchy that is search engine friendly. The restructured design not only improved the navigation of the user but also distributed the link equity more efficiently and enabled Google to penetrate deeper into product pages in a more efficient way.
Step 4: On-Page Optimization, Content Enhancement
All individual product and category pages were optimized using the appropriate metadata, descriptive text, semantic headings, and technical attributes to the behaviour of the scientific search.
Our SEO-friendly, people-first content was easy to read and, at the same time, accurate enough to meet the needs of a researcher and an engineer who needs to get to the point.
Step 5: Technical SEO and Optimization
To guarantee excellent site health, our SEO team works on:
- Removing duplicity and canonical problems.
- Improving user experience.
- Enhancing the websiteโs visibility on snippets through schema markup implementation.
- Improving mobile friendliness and better allocation of crawl budget.
Step 6: Knowledge Hub Development and Content Marketing
Our SEO and content teams work collaboratively to implement the Knowledge Hub that includes blogs, guides, and FAQs. This is the educational information that made MSE Supplies an industry thought leader and drew in top funnel traffic.
Step 7: Authoritative Link Building
We did not prioritize quantity but prioritized quality. The backlinks were gained within the credible academic, research, and manufacturing fields.
Outreach was done on university lab portals, materials science journals, and technical forums to increase both trust and relevance.
โESearch Logix was instrumental in transforming our online presence in a B2B niche, which is very competitive. Their knowledge in SEO, technical accuracy, and their determination of quantifiable outcomes were significant differences. We have experienced a significant growth in the qualified traffic and worldwide queries on our scientific products. The transparency, frequent reporting, as well as the proactive approach of the team have been outstanding. Esearch Logix is now part of our digital marketing team, and we cannot do without it.โ
A Few Words of Appreciation for Our Work
The Results
10+
Keyword in Top #10
+576%
Monthly Leads
+12%
Ad Conversions
+293
New Positive Reviews
