How do you determine what SEO elements need fixes on your site? How do you plan on implementing SEO on your new website? How do you assess what has affected your site after a Google algorithm update? All this, and more, is achieved through your site’s SEO audit.
A Search Engine Optimization (SEO) audit report helps to find the technical and on-page SEO issues, get helpful insights, and create a plan to improve the site, making it high-performing and high-ranking on search engines.
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An SEO audit consists of two major factors – Finding issues and getting a quality recommendation to fix those and make the website more search-friendly.
We use multitudes of only the best and most efficient SEO audit tools to find out minor to major SEO issues affecting your site, as well as analysis on opportunities to work on. Depending on your specific requirements, we can provide you with low, medium,and high importance recommendations, prioritizing the fixes based on probable ranking, performance, and traffic impact on your site.
Whether you need a one-time SEO audit report during your site launch or want routine SEO audits in regular intervals, we provide detailed and actionable-insight based reports in easy-to-grasp language and format. We also go a step ahead and can help implement the recommendations working with your in-house team or can provide you customized services ourselves if you wish to.
In order to implement the right strategies, you need to be well aware of the precise SEO health of your site. Regular SEO audit is important to pinpoint any SEO-related issue and identify the aspects where you are being outrun by competitors. It helps to know what needs to be fixed, and what more you can do to improve the overall SEO performance of the site.
Site page loading slowly, images not optimized, presence of broken links, content duplicacy, page redirection issues, missing meta tags, and so forth. Such issues can occur time and again. SEO audit helps to identify and fix these instantly.
Google and other search engines keep changing their algorithms constantly. If you are keeping up with those changes and updates, you are improving your site’s SEO performance. Else it can make you stuck at one point, and may also cause some negative effects. SEO audits help to implement strategies and make changes according to the algorithm changes.
An SEO audit is not just about running an analysis of your own site. But an audit of your competitors also (one or however many you want to pick). This gives an idea of their strategies, SEO implementation, and other factors they are doing right.
Is your site not mobile-responsive? Is the site navigation hard to process? Do site font and color palette proving to be a distraction? All these factors are critical for user experience, a key ranking signal. Fixing these helps in improving site user experience, ranking, and growing inbound traffic.
SEO audit not just provides you with clear analysis data of what is affecting your site, but it helps to set priorities about what needs to be fixed, based on how much impact each factor has on the site’s SEO health.
Once you have found out the SEO issues and set the priorities, you can get down to fix those. A regular SEO audit afterward, at certain time intervals, will help you monitor and track the progress.
Have you just had your first business site completed? Now, when you make it live, don’t expect the inbound traffic boom right away. You need that site to be indexed, keyword optimized, and much more so that it gets ranked on search engine result pages and brings traffic. This is where an SEO audit of the site will provide you with details on where to begin and what to cover.
Whether a particular site is months or years old, or whether it is new. Whether you have done SEO for that or not, a new process means starting afresh. And that includes a comprehensive site audit to get a clear status of the SEO health.
SEO audit isn’t only for the initial stage. With time, your site will get new content added, pages added or modified, new links added, and more modifications. Also, some of your SEO tactics may work well and some may not. To keep up with the changes and tweak your SEO practice accordingly, you need to do SEO at regular intervals, which can be weekly or monthly.
Google keeps bringing algorithm updates time and again, which, on many occasions, have proved to cause a big impact. Also, moving to a new CMS or if you are implementing any big technical change; all these calls for a deep SEO audit to keep updating the site with required changes.
There are several things that an SEO audit covers. These include, but are not limited to:
A comprehensive SEO audit also helps in identifying strategies that competitors are using to rank higher, finding and improving unlinked brand mentions, enhancing backlink profiles, as well as classify opportunities across technical, on-page, keyword, and content optimization practices. It also helps to identify the social factors that can be worked upon to improve the brand’s outreach, engagement, and reputation-building across social media channels.
There are several tools, free and paid, to carry out a complete website audit. We leverage multiple tools, selecting as per the audit requirement and site complexity. These tools include some that carry out a thorough audit, while some are ideal for carrying out a particular analysis:
Identifying SEO audit goals, picking the right audit tool, and drafting an audit result blueprint are what define the complete SEO audit process. It should be done following the below steps:
Some SEO site audits can be done manually. However, that is doable only for sites that have a small number of pages. For a considerable size site, doing it using the right tools helps to save timeand effort and deliver desired results. For automating this task, we identify the target areas, define the SEO audit objective you have, and based on that pick the right SEO audit tool.
Au automated report is, still an automated one. Therefore, it does require interpreting the results to infer what it denotes and how it should be followed up with marking the areas that need to be covered. A strategic take on the report is what an SEO specialist is there for, else it’s just a report with no clear view of what to do with that.
Based on the result and identifying the areas that need fixes, we prioritize the tasks (based on which factor has the most impact) to address step-by-step.
It all depends on whether you want to carry out the recommended change implementation yourself, have your in-house team do that, or want our assistance to go through with the implementation changes.
The work doesn’t end only when the changes are being made. We ensure to follow up with the optimization and site changes to ascertain whether it is working fine now or needs further addressing.
Our SEO audit reports are clear and concise, with point-to-point mentions. The language is simple and the full report is easy to read and understand for anyone so that you are able to take further action with an informed choice.
We will provide you with the SEO audit report in the language that you prefer or is native to you. You can have the font style, color, and other factors (addition of sections and charts) as per your desire.
We will provide you with a detailed recommendation guide, prepared by an SEO expert taking into account all the audit result factors. This recommendation is provided in a prioritized way. Along with that, we will also provide you with a simple guide on Do-It-Yourself SEO if you wish to carry out those implementations yourself.
Whether you are a business owner, a digital marketing agency, seeking reseller SEO service, an SEO expert, or even a web designer and developer across any field globally, we serve all.
We don’t just run the site analysis on the tool and then download and send it to you. It goes through a manual assessment by the SEO expert, and then specific to your objective and requirement, the final report is prepared with key implementation recommendations before being sent.
You no longer need to have your site manually audited which takes hundreds of hours. With us, you save time, and effort and get the most detailed and fine-tuned report with the best possible change suggestions.
No technical jargon. The report is prepared in easy-to-grasp, your preferred language, customized as per your need, which you will go through easily to make the right decision.
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eSearch Logix LLC
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