SEO Audit Report

In order to implement the right strategies, you need to be well aware of the precise SEO health of your site. Regular SEO audit is important to pinpoint any SEO-related issue and identify the aspects where you are being outrun by competitors. It helps to know what needs to be fixed, and what more you can do to improve the overall SEO performance of the site.

• Identify & Fix Site’s Technical and SEO Issues

Site page loading slowly, images not optimized, presence of broken links, content duplicacy, page redirection issues, missing meta tags, and so forth. Such issues can occur time and again. SEO audit helps to identify and fix these instantly.

• Update According to Algorithm Changes

Google and other search engines keep changing their algorithms constantly. If you are keeping up with those changes and updates, you are improving your site’s SEO performance. Else it can make you stuck at one point, and may also cause some negative effects. SEO audits help to implement strategies and make changes according to the algorithm changes.

• Assess What Your Competitors are Doing

An SEO audit is not just about running an analysis of your own site. But an audit of your competitors also (one or however many you want to pick). This gives an idea of their strategies, SEO implementation, and other factors they are doing right.

• Enhance User Experience

Is your site not mobile-responsive? Is the site navigation hard to process? Do site font and color palette proving to be a distraction? All these factors are critical for user experience, a key ranking signal. Fixing these helps in improving site user experience, ranking, and growing inbound traffic.

• Fix Errors by Prioritizing Them

SEO audit not just provides you with clear analysis data of what is affecting your site, but it helps to set priorities about what needs to be fixed, based on how much impact each factor has on the site’s SEO health.

• Monitor the Improvement

Once you have found out the SEO issues and set the priorities, you can get down to fix those. A regular SEO audit afterward, at certain time intervals, will help you monitor and track the progress.

• Post Launch of a New Site

Have you just had your first business site completed? Now, when you make it live, don’t expect the inbound traffic boom right away. You need that site to be indexed, keyword optimized, and much more so that it gets ranked on search engine result pages and brings traffic. This is where an SEO audit of the site will provide you with details on where to begin and what to cover.

• At The Start of an SEO Project

Whether a particular site is months or years old, or whether it is new. Whether you have done SEO for that or not, a new process means starting afresh. And that includes a comprehensive site audit to get a clear status of the SEO health.

• Frequent Time Intervals

SEO audit isn’t only for the initial stage. With time, your site will get new content added, pages added or modified, new links added, and more modifications. Also, some of your SEO tactics may work well and some may not. To keep up with the changes and tweak your SEO practice accordingly, you need to do SEO at regular intervals, which can be weekly or monthly.

• After Search Engine Updates, Migrations, and Such

Google keeps bringing algorithm updates time and again, which, on many occasions, have proved to cause a big impact. Also, moving to a new CMS or if you are implementing any big technical change; all these calls for a deep SEO audit to keep updating the site with required changes.

There are several things that an SEO audit covers. These include, but are not limited to:

• Site Indexability – Is the site being crawled and indexed by Google and other search engines? It assesses HTTP status code, crawl depth, and more related factors.
• Site Structure – Site architecture has to be in a proper, logical way that provides ease of use and convenience.
• Site Load Speed – Which pages are loading fast (ideal time is within 3 seconds), which pages are loading slow, average load speed, assessment, large HTML files, and much more.
• Internal Linking – Are the internal pages linked with other relevant internal pages? Where are the opportunities to create internal linking for improved navigation access to improve content authority?
• Keyword Optimization – What are the top targeted and suitable keywords for each page? Are those pages’ content optimized with those keywords? What traffic these keywords are drawing in?
• Sitemap – Does the site contain an XML sitemap? Is the sitemap contains all the important and necessary URLs?
• Meta Tags, Heading Tags, Page Titles – It includes assessing whether each page has unique, relevant, and meaningful metas, heading tags, and page titles, optimized with targeted keywords.
• Broken Links – Are all the page links working fine, or whether there is a need for redirection?
• Content Relevancy – Is the content on each page unique, informative, and keyword optimized, while being relevant and user-centric?
• Canonical URLs – There is a need for each page to have a self-referring canonical URL to address content duplicacy issues later on.
• Image Tags – Is each image on your site having an optimized alt-text?
• Structured Data – For relevant pages, is there a use of structured data with schema integration?
• Responsiveness – Is the site easily accessible across different devices in the same manner?
• Security – Is the site secured with an SSL certificate? What other measures and implementations are there to protect user data and privacy?
• Content Addition and Refreshing Old Content – Audit helps to identify neglected pages that need fresh content addition. Also, it helps to identify pages that have outdated content that needs to be refreshed.

A comprehensive SEO audit also helps in identifying strategies that competitors are using to rank higher, finding and improving unlinked brand mentions, enhancing backlink profiles, as well as classify opportunities across technical, on-page, keyword, and content optimization practices. It also helps to identify the social factors that can be worked upon to improve the brand’s outreach, engagement, and reputation-building across social media channels.

There are several tools, free and paid, to carry out a complete website audit. We leverage multiple tools, selecting as per the audit requirement and site complexity. These tools include some that carry out a thorough audit, while some are ideal for carrying out a particular analysis:

• Ahrefs
• SEMrush
• Google Search Console
• Moz Pro
• Ubersuggest
• Spyfu
• Woorank
• Siteliner

• Open the SEO audit tool or platform
• Enter the domain name
• Set the crawl parameters – it includes whether to crawl the complete root domain or just a particular subdomain or a set of subfolders
• Get the result

Identifying SEO audit goals, picking the right audit tool, and drafting an audit result blueprint are what define the complete SEO audit process. It should be done following the below steps:

• Pick the Right Tool

Some SEO site audits can be done manually. However, that is doable only for sites that have a small number of pages. For a considerable size site, doing it using the right tools helps to save timeand effort and deliver desired results. For automating this task, we identify the target areas, define the SEO audit objective you have, and based on that pick the right SEO audit tool.

• Result Interpretation

Au automated report is, still an automated one. Therefore, it does require interpreting the results to infer what it denotes and how it should be followed up with marking the areas that need to be covered. A strategic take on the report is what an SEO specialist is there for, else it’s just a report with no clear view of what to do with that.

• Tasks Prioritization

Based on the result and identifying the areas that need fixes, we prioritize the tasks (based on which factor has the most impact) to address step-by-step.

• Change Implementation

It all depends on whether you want to carry out the recommended change implementation yourself, have your in-house team do that, or want our assistance to go through with the implementation changes.

• Follow Up

The work doesn’t end only when the changes are being made. We ensure to follow up with the optimization and site changes to ascertain whether it is working fine now or needs further addressing.