This is the generation that’s being raised on TikTok's and Instagram reels of 15-30 seconds. Now, it’s more difficult than ever to hold their attention for more than a few seconds. Social media platforms like Instagram, Facebook, and TikTok have become some of the most used apps in a day, which raises the question, with so many people creating content on social media, how does one stand out and make an impression that would last? People now have an attention span that would rival the goldfish, so how does one hold their audience’s attention for more than a cursory glance?
According to a study, 80% of businesses integrate social media visuals in their marketing strategy. It has been observed that people retain information longer when the content is accompanied by interesting visuals. However, we understand not every business, and especially small business, does not have graphic designers or animators at their disposal, which makes it difficult for them to cope up with the increasing trend of including visuals with every piece of content.
Fortunately, there are a large number of apps (sometimes free of cost), that can help you create good-quality visual content from your mobile phone. And you do not need to possess any extra skills or knowledge to use such software. Now you can tell your story easily whether it’s through animated videos, multi-image posts, or special photography, and take your content to new heights.
Although there’s no dearth of apps that can help you create stunning visual content, not every one of these apps possess the particular quality that your unique business might need. That’s why we’ve created a list of the top 10 apps that you should focus on and then decide which one best meets your requirements.
Chant is a smart social media marketing app that lets you create outstanding promo videos and tutorials on your phone. This app provides the idea, inspiration, and the correct tools to create the best visuals, that too in just a matter of minutes.
This application provides a variety of templates and gives you the ability to choose the templates by filtering for their unique purpose such as user engagement, building brand awareness, attracting new customers, increasing sales, and more. These templates can also be sorted according to different industry types such as beauty, service, business, fashion, etc. Chant’s smart AI technology also allows you to easily customize your content by adding logos, messages, and colors.
You can also use Chant to create dynamic content by getting monthly or annual subscription. It is currently available on the App Store.
Boost your brand name by creating inspiring videos using this amazing app called Impresso. This app provides a variety of customization options such as layers, templates, frames, fonts, colors, etc., to create on-brand and professional content. Impresso allows you to personalize material for Instagram, Facebook, Twitter, Pinterest, and LinkedIn in square, landscape, and portrait proportions.
Impresso comes with a lot of exciting features such as social share, stock library, music library, etc. If you do not wish to upload your own media files, then the stock library has various options for you to choose from. Same applies to the music library, where you can get a wide variety of music available if you choose not to upload your own music.
You can also use Impresso to create inspiring videos by getting monthly or annual subscription. It is currently available on the App Store.
GoDaddy Studio is a content creation tool that can be used to create attention grabbing content for promotions, social media posts, stories, business announcements, and other branded content. It is a tool that can be used both as a mobile app or desktop application. GoDaddy Studio’s advanced image editing tool gives you the ability to create professional looking content in minutes.
Moreover, it gives you access to a 1000s of customizable templates, blending tools, editing tools, decorative elements, fonts, and more. You do not need to possess any certain skills to use GoDaddy Studio as it is specifically designed for people who have little to no knowledge of designing and visual content creation. You can also Airdrop your fonts into the app if you have a Mac computer, which is a huge benefit.
You can also use GoDaddy Studio to create inspiring videos by getting monthly or annual subscription. It is currently available on the App Store.
If you have to create a video while covering a live event, then you do not need to look any further as InShot has you covered. Once you start using InShot you will never have to move to any other video editing app as it is specifically designed to let you edit a video easily and quickly.
Release your unlimited creativity and edit videos with InShot. The video editing tool of InShot allows you to trim video, split video, remove the middle part, merge clips, and adjust speed. It also has a variety of filters and effects such as dark, bright, cinema 01, film 05, glitch, and more. The music feature of Inshot also allows you to add your own music, use free vlog music, add sound effects, add voice-overs, and much more.
InShot also allows you to add animated stickers and text to your content so that the video aligns with the image of your brand.
One of the most popular and easiest ways to increase your Instagram reach is multi-image posts as it allows your post to appear multiple times on your Instagram feed. Whenever you’re scrolling through Instagram you must’ve noticed a user’s post image appearing on your feed and then after a short while a second image from the same post again appearing on your feed, this is possible is a user has used the multi-image strategy to publish their post.
SCRL is one of the best options to create a multi-image post as it takes your images and makes them appear as a mix of collage scattered across a panoramic view and the images appear as multiple swipe-able images. SCRL’s amazing features give you the ability to add background colors, add fonts (choose between 4 fonts and 14 color styles), and 6 frames to choose from.
SCRL is a free app to use and offers in-app purchases if you wish to add additional templates.
When it comes to image editing and visual content creation, Canva is one of the most popular names in the industry. It offers features that are easy enough to understand for amateur editors, but at the same time, the advanced features of the app help even experienced editors to create stunning visuals.
The Canva Stories app allows you to create quick and professional graphics for your social media accounts. The mobile app version of Canva is extremely convenient to use and offers a variety of creation options for your mobile device, and the desktop version of Canva is pretty powerful too in its own right. With Canva you can create quotes and multi-image stories, use interactive templates, and edit or trim your videos for your Instagram stories.
The Canva app is available on iOS and Android. You do not need any subscription to use the amazing features of this app.
When it comes to storytelling and content creation, Mojo is one of the best kept secrets of digital marketers. It has over 30 million overs including well-established influencers, entrepreneurs, content creators, online shops, and more. This app has helped many brands boost their engagement by incredible reels, social media posts, and Instagram stories.
Mojo is one of the top content-making apps and offers 500+ unique templates, original text styles, animated templates, music, and more. With Mojo you can easily add to your own company logo, font of your choice, and have hundreds of templates at your disposal to create unique and extraordinary content for various fields such as fashion, photography, fitness, or anything else you can think of. You can easily create landscape or square content using this app and add super polished animations to make your content stand out.
Use the convenient tools by subscribing to Mojo Pro template.
One app that every marketer should have in their storytelling toolkit is Made. With Made you get templates (32 free templates+ 50 premium templates) that match your intended aesthetic and lets you unleash your boundless creativity. There are many template themes to pick from, like paper, minimal, film, and many more.
Bring life, color, and movement to the stories you tell with Page backgrounds that can be customized with 40 distinct colors and 80+ pattern styles. Made also offers 16 diverse fonts and 10 professional-grade filters. The ability to use Made's Story Board, which allows you to entirely build out your Stories from start to finish and effortlessly share them on Instagram, is a tremendously useful option for content creation.
Made is available on both iOS and Android. Also, it is free to use and offers subscription options on a monthly and annual basis.
Unfold is an app that’s famously known as “toolkit for storytellers” as people believe it is one app that you must have in your arsenal if you’re a marketer. The basis and free template of Unfold lets you create exciting content for TikTok, Instagram, and other social media platforms. And the Standard editing tools allow you to fully use standard filters, stickers, fonts, and more.
One of the best things about Unfold is that it’s an app that keeps updating itself and adding exciting new features for its users. This is what sets the app apart from its competition as the creators of Unfold keep offering updated templates, new fonts, and various other decorative elements to keep their users happy. One other feature that might excite the creator in you is Unfold’s ability to save your favorite templates so that you can easily access them later and arrange your stories into different folders.
Unfold is free to download and use, but it does have in-app charges for advanced templates and an annual subscription.
Once you start using PicsArt it’s the only app you’ll ever need no matter what you need to create. Picsart offers a fantastic suite of features that help you in creating professional-level design and content, whether you're creating social posts, editing product images, or creating scroll-stopping films. It allows you to create effects that are magical, be it editing a photo for your social feed or mixing & matching photos together to create a collage.
Within the PicsArt software, there is a discover/explore menu that allows marketers to get inspired and creative with their photo modifications. PicsArt Premium tools are simple to use and include AI-powered photo effects, text overlays, artistic filters, and other features. Not only this, PicsArt claims to have more than 3,000 editing capabilities available on the app.
Having these amazing apps in your arsenal can definitely help your social media content soar. However, we also advise you to combine the efforts of social media visual apps with social media marketing tools to get the optimum result. Having both these tools in your bank can really take your social media game to new heights!
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